TYR Sport
Senior Marketing Manager (Farmingdale)
TYR Sport, Farmingdale, New York, United States, 11735
Summary /Objective
TYR Sport is looking for a Senior Marketing Manager who thrives in the middle of the actionleading campaign execution, creative production, retail activations, and digital content creation with confidence, urgency, and precision.
Youll manage and motivate a team across social, video, influencer marketing, partnerships, and community. Your job is to turn strategy into high-performing campaigns that deliver results, move product, and build the brand.
This is a high-accountability role you must be able to lead a cross-functional team toward creative and operational excellence.
Responsibilities Leadership & Strategy Own cross-functional project management and marketing calendars to ensure accuracy, consistency and timely delivery across all consumer touchpoints. Drive 360 campaign execution across ecommerce, retail, social, events, and athlete/influencer content. Translate brand strategy and product positioning into clear briefs and deliverables for creative and content teams. Drive prioritization, resource allocation, and process development for scalable team workflows. Team Leadership & Workflow Optimization Manage, coach, and develop marketing teamensure clarity, accountability, and performance. Build systems, tools, and processes that streamline workflows and increase output without sacrificing quality. Serve as the go-to cross-functional leader for marketing deliveryworking seamlessly with ecommerce, product, retail, and partnerships. Creative Direction & Content Production Lead the planning, execution, and post-production of high-quality video and photo shoots for Ecommerce, product launches and athlete campaigns. Collaborate closely with the Creative Manager to ensure brand-aligned visual storytelling and high production value. Evaluate and help refine copywriting, design, and creative output across channels to maintain a cohesive brand voice. Own the asset pipeline from idea to executionproduct pages, paid ads, organic social, retail signage, email creative, and more. Retail & Experiential Marketing Partner with Sales Ops and Retail to elevate the in-store experiencefrom product storytelling to display strategy to launch activations. Deliver campaign consistency across DTC and wholesale partners. Digital & Ecommerce Marketing Work closely with the Marketing & Ecommerce Managers to ensure campaigns are fully integrated across digital platforms (Meta, Google, Klaviyo, etc.). Guide landing page and PDP content, product storytelling, and creative testing strategies to support traffic and conversion goals. Help optimize the consumer journey across paid, email, SMS, and web to support sales Influencer, Athlete, and Community Marketing Support partnerships and community teams in executing high-leverage UGC, athlete content, and influencer deliverables. Turn organic content into brand-building, product-selling assets.
Qualifications 68 years of experience in marketing, ideally in performance footwear/apparel, fitness, or consumer products. Proven leadership experience managing and mentoring high-functioning, creative teams. Strong understanding of content production, retail merchandising, digital marketing, and community activation. Highly organized with exceptional project management and communication skills. Experience with ecommerce platforms (Magento/Shopify), Klaviyo, Meta/Google Ads, and creative production tools is a plus. Background or passion for fitness, training, or athletics is highly desirable. Energetic, curious, and excited to continuously learn in a fast-paced, evolving marketing landscape.
Youll manage and motivate a team across social, video, influencer marketing, partnerships, and community. Your job is to turn strategy into high-performing campaigns that deliver results, move product, and build the brand.
This is a high-accountability role you must be able to lead a cross-functional team toward creative and operational excellence.
Responsibilities Leadership & Strategy Own cross-functional project management and marketing calendars to ensure accuracy, consistency and timely delivery across all consumer touchpoints. Drive 360 campaign execution across ecommerce, retail, social, events, and athlete/influencer content. Translate brand strategy and product positioning into clear briefs and deliverables for creative and content teams. Drive prioritization, resource allocation, and process development for scalable team workflows. Team Leadership & Workflow Optimization Manage, coach, and develop marketing teamensure clarity, accountability, and performance. Build systems, tools, and processes that streamline workflows and increase output without sacrificing quality. Serve as the go-to cross-functional leader for marketing deliveryworking seamlessly with ecommerce, product, retail, and partnerships. Creative Direction & Content Production Lead the planning, execution, and post-production of high-quality video and photo shoots for Ecommerce, product launches and athlete campaigns. Collaborate closely with the Creative Manager to ensure brand-aligned visual storytelling and high production value. Evaluate and help refine copywriting, design, and creative output across channels to maintain a cohesive brand voice. Own the asset pipeline from idea to executionproduct pages, paid ads, organic social, retail signage, email creative, and more. Retail & Experiential Marketing Partner with Sales Ops and Retail to elevate the in-store experiencefrom product storytelling to display strategy to launch activations. Deliver campaign consistency across DTC and wholesale partners. Digital & Ecommerce Marketing Work closely with the Marketing & Ecommerce Managers to ensure campaigns are fully integrated across digital platforms (Meta, Google, Klaviyo, etc.). Guide landing page and PDP content, product storytelling, and creative testing strategies to support traffic and conversion goals. Help optimize the consumer journey across paid, email, SMS, and web to support sales Influencer, Athlete, and Community Marketing Support partnerships and community teams in executing high-leverage UGC, athlete content, and influencer deliverables. Turn organic content into brand-building, product-selling assets.
Qualifications 68 years of experience in marketing, ideally in performance footwear/apparel, fitness, or consumer products. Proven leadership experience managing and mentoring high-functioning, creative teams. Strong understanding of content production, retail merchandising, digital marketing, and community activation. Highly organized with exceptional project management and communication skills. Experience with ecommerce platforms (Magento/Shopify), Klaviyo, Meta/Google Ads, and creative production tools is a plus. Background or passion for fitness, training, or athletics is highly desirable. Energetic, curious, and excited to continuously learn in a fast-paced, evolving marketing landscape.