Peaden Air Conditioning, Plumbing & Electrical
Marketing Director (Panama City)
Peaden Air Conditioning, Plumbing & Electrical, Panama City, Florida, United States, 32402
Location:
Florida Panhandle (In-Office) Status:
Full-Time Industry:
HVAC | Plumbing | Electrical Reputation:
5-Star Rated | Family-Owned | 60+ Years in Business Overview:
Peaden is a
trusted, family-owned company
that has proudly served the Florida Panhandle for
over 60 years . As a cornerstone of the community, weve built a legacy of
integrity, craftsmanship, and 5-star customer service
across HVAC, plumbing, and electrical services. As we expand into a new era of innovation and digital growth, were looking for a
visionary and results-driven Marketing Director
to lead the charge. This is a unique opportunity to help shape the future of a well-established company through cutting-edge marketing strategies,
AI integration , and
membership program expansion all while staying true to the values that made us a household name. Key Responsibilities:
Lead Generation & Strategy: Develop and execute innovative marketing strategies that generate consistent, high-quality leads in HVAC, plumbing, and electrical service verticals. SEO & Digital Domination: Own the companys digital presence with advanced SEO strategies, local search optimization, SEM, and PPC campaigns. Ensure were the first name customers see in the Florida Panhandle. Brand Building & Legacy Marketing: Enhance our already strong brand as a 5-star, family-owned business built on decades of trust. Use storytelling and community-focused messaging to reinforce our legacy. Membership Growth: Launch and scale marketing campaigns that grow our customer membership program, emphasizing recurring value and customer loyalty. AI-Powered Marketing & Automation: Integrate AI and marketing automation tools to streamline lead nurturing, personalize campaigns, and gain real-time insights for smarter decisions. Content & Social Media Strategy: Oversee educational and engaging content creation, including video, blogs, and social media to drive visibility and authority in the trades. Team Leadership & Cross-Department Collaboration: Manage and mentor the marketing team while collaborating with operations, sales, and service teams to ensure marketing efforts are aligned with business goals. Performance Analysis & Budget Management: Track KPIs, analyze marketing ROI, and manage the marketing budget with a focus on data-backed decision-making. Qualifications:
Bachelors degree in Marketing, Business, or related field (MBA preferred). 7+ years of digital marketing experience, with at least 3 years in a leadership role. Proven expertise in
SEO ,
SEM ,
social media ,
email marketing , and
content strategy . Deep understanding of
marketing analytics ,
conversion tracking , and
lead funnels . Passion for innovation and continuous improvement. Excellent leadership, communication, and team-building skills. Experience in the home services industry is a big plus. Preferred Skills:
Familiarity with tools like
ServiceTitan ,
HubSpot ,
Google Ads ,
Meta Business Suite , or other CRM/automation platforms. Experience growing
subscription or membership-based services . Strong grasp of AI tools for predictive analytics, chatbots, and personalized marketing. Deep understanding of local market dynamics in the Florida Panhandle. Why Join Us?
Be part of a
family legacy
that has served local communities for over six decades. Help shape the future of marketing for a
modern, rapidly growing trades company . Thrive in a company culture that blends
heritage and innovation , with strong values and a commitment to excellence. Join a team that truly
values people, progress, and performance .
Florida Panhandle (In-Office) Status:
Full-Time Industry:
HVAC | Plumbing | Electrical Reputation:
5-Star Rated | Family-Owned | 60+ Years in Business Overview:
Peaden is a
trusted, family-owned company
that has proudly served the Florida Panhandle for
over 60 years . As a cornerstone of the community, weve built a legacy of
integrity, craftsmanship, and 5-star customer service
across HVAC, plumbing, and electrical services. As we expand into a new era of innovation and digital growth, were looking for a
visionary and results-driven Marketing Director
to lead the charge. This is a unique opportunity to help shape the future of a well-established company through cutting-edge marketing strategies,
AI integration , and
membership program expansion all while staying true to the values that made us a household name. Key Responsibilities:
Lead Generation & Strategy: Develop and execute innovative marketing strategies that generate consistent, high-quality leads in HVAC, plumbing, and electrical service verticals. SEO & Digital Domination: Own the companys digital presence with advanced SEO strategies, local search optimization, SEM, and PPC campaigns. Ensure were the first name customers see in the Florida Panhandle. Brand Building & Legacy Marketing: Enhance our already strong brand as a 5-star, family-owned business built on decades of trust. Use storytelling and community-focused messaging to reinforce our legacy. Membership Growth: Launch and scale marketing campaigns that grow our customer membership program, emphasizing recurring value and customer loyalty. AI-Powered Marketing & Automation: Integrate AI and marketing automation tools to streamline lead nurturing, personalize campaigns, and gain real-time insights for smarter decisions. Content & Social Media Strategy: Oversee educational and engaging content creation, including video, blogs, and social media to drive visibility and authority in the trades. Team Leadership & Cross-Department Collaboration: Manage and mentor the marketing team while collaborating with operations, sales, and service teams to ensure marketing efforts are aligned with business goals. Performance Analysis & Budget Management: Track KPIs, analyze marketing ROI, and manage the marketing budget with a focus on data-backed decision-making. Qualifications:
Bachelors degree in Marketing, Business, or related field (MBA preferred). 7+ years of digital marketing experience, with at least 3 years in a leadership role. Proven expertise in
SEO ,
SEM ,
social media ,
email marketing , and
content strategy . Deep understanding of
marketing analytics ,
conversion tracking , and
lead funnels . Passion for innovation and continuous improvement. Excellent leadership, communication, and team-building skills. Experience in the home services industry is a big plus. Preferred Skills:
Familiarity with tools like
ServiceTitan ,
HubSpot ,
Google Ads ,
Meta Business Suite , or other CRM/automation platforms. Experience growing
subscription or membership-based services . Strong grasp of AI tools for predictive analytics, chatbots, and personalized marketing. Deep understanding of local market dynamics in the Florida Panhandle. Why Join Us?
Be part of a
family legacy
that has served local communities for over six decades. Help shape the future of marketing for a
modern, rapidly growing trades company . Thrive in a company culture that blends
heritage and innovation , with strong values and a commitment to excellence. Join a team that truly
values people, progress, and performance .