Media Buyer, Google Job at Launch Potato in Tucson

Media Buyer, Google

Launch Potato, a profitable digital media company reaching 30M+ monthly visitors, is hiring a Media Buyer for its FinanceBuzz vertical.

Base Salary

$75,000 to $90,000 per year.

MUST HAVE

• 4+ years planning, managing, and optimizing Google Ads campaigns (Search, Display, Demand Gen, Performance Max, YouTube) with revenue/ROAS as the primary KPI.
• Proven ability to manage large‑scale budgets ($20M+/year) and consistently meet ROAS and revenue goals independently.
• Strong analytical skills with proficiency in Looker, Tableau, or equivalent BI tools, plus advanced Excel/Google Sheets (Pivot Tables, VLOOKUPs).
• Ability to write compelling ad copy and collaborate effectively on creative asset development.
• Exceptional collaboration and communication skills, influencing cross‑functional partners to drive results.

Experience

Minimum 4 years managing Google Ads campaigns across multiple formats, consistently optimizing large‑scale budgets ($20M+/year). Skilled at independently analyzing campaign data, generating insights, and driving ROAS and revenue growth through strategy and execution.

Your Role

Drive the growth and profitability of FinanceBuzz’s paid media portfolio by owning the strategy, execution, and optimization of Google Ads campaigns within various financial services verticals. Manage a large‑scale budget ($20M+/year), leveraging data to maximize ROAS and revenue while continuously testing, learning, and scaling across campaign types.

Outcomes (Performance Expectations)

• Own campaign performance end‑to‑end. Take full responsibility for pacing, reporting, and results across all assigned Google Ads campaigns (Search, Display, Demand Gen, Performance Max).
• Source and manage creative like a performance marketer. Proactively write ad copy, partner on creative development, and maintain an organized asset library that fuels rapid testing and iteration.
• Plan, launch, and optimize with precision. Design campaigns with thoughtful strategy and measurable objectives, owning targeting, bidding, and creative experimentation to push boundaries and unlock new growth.
• Continuously monitor campaign health and aggressively optimize to drive higher CTR, reduce CPA, and maximize ROAS. Every optimization is owned, tracked, and measured against business outcomes.
• Document all tests and campaign changes in a structured log, sharing wins and learnings to raise the bar for both the Paid Media team and broader stakeholders.
• Collaborate closely with business leads, account managers, and yield partners to surface headwinds/tailwinds, provide crisp performance updates, and drive alignment on priorities.
• Leverage competitive research and intelligence tools to map the vertical landscape, uncover new opportunities, and lead the charge into unexplored areas of growth.
• Serve as the internal subject matter authority on Google Ads strategy, owning the full campaign lifecycle while relentlessly seeking ways to scale spend efficiently and protect margins.

Competencies

• Technical Mastery: Demonstrates deep knowledge of the Google Ads ecosystem and independently optimizes complex campaign structures.
• Analytical Problem‑Solving: Drives data‑driven decision‑making, proactively identifying trends, risks, and opportunities.
• Organizational Skills: Manages multiple campaigns and shifting priorities, meeting deadlines reliably in a fast‑paced environment.
• Collaboration & Influence: Partners effectively with yield, business leads, and creative teams, influencing decisions through clarity, data, and solutions.
• Growth Mindset: Pursues performance improvements, staying ahead of platform and industry changes.
• Communication: Delivers clear, concise, impactful communication to peers and leadership.
• Adaptability: Thrives in a dynamic, test‑and‑learn environment, turning ambiguity into action and evolving priorities into growth opportunities.

Total Compensation

Base salary, profit‑sharing bonus, and competitive benefits. Future increases based on company and personal performance, not annual cost‑of‑living adjustments.

Want to accelerate your career? Apply now!

Launch Potato is proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing and Sales

Industries

Advertising Services