Launch Potato is hiring: Media Buyer, Google in Miami

Media Buyer, Google

Join Launch Potato, a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState.

Overview

As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology. Headquartered in South Florida with a remote‑first team spanning over 15 countries, we’ve built a high‑growth, high‑performance culture where speed, ownership, and measurable impact drive success.

Why Join Us

At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high‑performers.

Base Salary

$75,000 to $90,000 per year.

Must Have

• 4+ years of hands‑on experience planning, managing, and optimizing Google Ads campaigns (Search, Display, Demand Gen, Performance Max, YouTube) with revenue/ROAS as the primary KPI.
• Proven ability to manage large‑scale budgets ($20M+/year) and consistently meet ROAS and revenue goals independently.
• Strong analytical skills with proficiency in Looker, Tableau, or equivalent BI tools, plus advanced Excel/Google Sheets (Pivot Tables, VLOOKUPs).
• Ability to write compelling ad copy and collaborate effectively on creative asset development.
• Exceptional collaboration and communication skills, with a track record of influencing cross‑functional partners to drive results.

Experience

Minimum of 4 years managing Google Ads campaigns across multiple formats with proven success optimizing large‑scale budgets ($20M+/year). Skilled at independently analyzing campaign data, generating insights, and driving ROAS and revenue growth through both strategy and execution.

Your Role

Drive the growth and profitability of FinanceBuzz’s paid media portfolio by owning the strategy, execution, and optimization of Google Ads campaigns within various financial services verticals. Manage a large‑scale budget ($20M+/year), leveraging data to maximize ROAS and revenue while continuously testing, learning, and scaling across campaign types.

Outcomes (Performance Expectations)

• Own campaign performance end‑to‑end. Pacing, reporting, and results across all assigned Google Ads campaigns.
• Source and manage creative. Proactively write ad copy, partner on creative development, and maintain an organized asset library that fuels rapid testing and iteration.
• Plan, launch, and optimize with precision. Design campaigns with thoughtful strategy and measurable objectives.
• Continuously monitor campaign health and aggressively optimize to drive higher CTR, reduce CPA, and maximize ROAS.
• Document all tests and campaign changes in a structured log, sharing wins and learnings with the Paid Media team and stakeholders.
• Collaborate closely with business leads, account managers, and yield partners to surface headwinds and provide crisp performance updates.
• Leverage competitive research to map the vertical landscape, uncover new opportunities, and lead the charge into unexplored areas of growth.
• Serve as the internal subject matter authority on Google Ads strategy, owning the full campaign lifecycle while scaling spend efficiently and protecting margins.

Competencies

• Technical Mastery: Deep knowledge of the Google Ads ecosystem and independent optimization of complex campaign structures.
• Analytical Problem‑Solving: Proactive identification of trends, risks, and opportunities with actionable recommendations.
• Organizational Skills: Management of multiple campaigns and shifting priorities with reliability and adaptability.
• Collaboration & Influence: Ownership of cross‑functional success by partnering effectively with yield, business leads, and creative teams.
• Growth Mindset: Pursuit of performance improvements and anticipation of platform and industry changes.
• Communication: Clear, concise, and impactful communication to peers and leadership.
• Adaptability: Thriving in a dynamic test‑and‑learn environment, turning ambiguity into action.

Total Compensation

Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit‑sharing bonus, and competitive benefits. Launch Potato is a performance‑driven company; future increases are based on company and personal performance, not annual cost of living adjustments.

EEO Statement

Since day one, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other legally protected characteristics.