Senior Advertising Manager Job at Easy Healthcare Corporation | easy@Home, Premo

Easy Healthcare Corporation | easy@Home, Premom provided pay range

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Base pay range

$150,000.00/yr - $170,000.00/yr

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Job Title: Senior Manager, Amazon Growth & Performance Marketing Employment Type: Full-time Location: This is a full-time position with the option to work in a hybrid mode from our office in Darien, IL. ## Our Company

Easy Healthcare Corporation (EHC) specializes in consumer-friendly personal healthcare and medical device products and services. For eight consecutive years, EHC has been the leading best-seller in several personal healthcare categories on Amazon. Since 2013, our company has expanded its B2C and B2B businesses through various channels, including third-party online marketplaces like Amazon and Walmart.com, retail stores such as Target, and our own e-commerce platforms and mobile APPs. Our Premom APP, launched in 2017, is an industry leader in the fertility app market with over 12 million user downloads. At EHC, we believe on thriving on change and constant learning; we expect our team to proactively use new technologies to amplify their impact and drive the business forward.

For more information, please visit www.healthcare-manager.com and www.premom.com.

## Position Summary

As the Senior Manager of Amazon Growth & Performance Marketing, you will be the strategic owner of our revenue and profitability on the Amazon platform. This is a leadership role with a heavy, hands-on focus on three core responsibilities: advanced advertising management and optimization, dynamic pricing strategy, and deep strategic analysis. You will leverage a significant budget, cutting-edge AI tools, and a wealth of data to make decisions that directly impact the bottom line. This position requires a strong blend of analytical rigor and strategic business acumen to drive our continued market leadership.

## Key Responsibilities

• Advertising Management & Optimization: Lead all aspects of our Amazon advertising strategy, from campaign creation and budget allocation to advanced bidding and targeting. Continuously monitor and optimize all campaigns (Sponsored Products, Brands, DSP) to maximize Return on Ad Spend (ROAS) and drive efficient, scalable growth.
• Pricing & Repricing Strategy: Develop, implement, and manage a sophisticated pricing and repricing strategy across our product catalog. Utilize competitive analysis, profitability data, and market dynamics to ensure our pricing is optimized for both sales velocity and margin growth.
• Strategic Analysis & Insights: Conduct deep analysis of sales data, advertising performance, market trends, and competitor activity. Translate complex data into actionable insights and strategic recommendations to guide decision-making on promotions, inventory, and new product launches.
• Team Collaboration and Management: Serve as the primary strategic lead for our Amazon operations team in China. This involves providing clear direction, ensuring alignment on goals, and facilitating seamless execution. This role may potentially oversee and manage the team, including performance evaluation and training.
• AI Integration & Innovation: Actively explore and implement AI tools and new technologies to automate processes, generate insights, and create a competitive advantage in our advertising and pricing operations.

## Skills and Qualifications

• Education: Bachelor's degree or higher is required. Candidates with degrees in science, engineering, or other quantitative fields are encouraged to apply.
• Language: Fluency in both English and Chinese (Mandarin) is required for effective communication with our team in China.
• Experience:
• A minimum of 5 years of hands-on experience in e-commerce and Amazon marketplace operations.
• Proven experience in a strategic or leadership role with a track record of driving significant sales growth on Amazon.
• Experience managing a team is highly preferred.
• Technical Skills:
• Proficiency with AI Tools: Demonstrated ability to effectively use AI in daily work for data analysis, content generation, and workflow automation. Familiarity with modern AI platforms (e.g., ChatGPT, Claude, Copilot) is essential.
• Expert knowledge of Amazon's operational rules, advertising platform, and brand promotion tools.
• Excellent data analysis skills, with the ability to translate data into actionable insights.
• Proficient in keyword analysis and search engine optimization (SEO).
• Experience with Google Analytics, Google Ads, or Facebook Analytics is a plus.
• Professional Attributes:
• Exceptional leadership, decision-making, and cross-functional communication skills.
• Ability to produce high-quality work under pressure and manage multiple priorities effectively in a fast-paced environment.

## What We Look for in a Candidate

• A high sense of ownership and an entrepreneurial spirit.
• A forward-thinking mindset with a strong desire to explore and implement new technologies, especially AI, to solve complex problems and drive efficiency.
• Result-oriented and data-driven.
• A passion or hunger for learning.
• Someone who wants to dive headfirst into a fast-paced, transformative company in pursuit of excellence.
• Excellent communication and relationship-building skills.
• A collaborative team player.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Advertising and Marketing
• Health, Wellness & Fitness

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

Paid maternity leave

Disability insurance

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