WeVote is hiring: Analytics Specialist (Advertising Team) in Oakland

Important

• Fraud and phishing warning
• Please apply directly via our volunteering portal / ATS athttps :
• / / wevote.applytojob.com / apply.
• Do not apply via any other job portals, aggregators, or sites, as your information may not be secure, or the role may no longer be accepting applications.
• Thank you About Us WeVote is a nonpartisan get-out-the-vote nonprofit startup and a celebrated Fast Forward nonprofit technology grantee .
• WeVote is a movement of over 120 active passionate, part-time volunteers (starting with the founders) who build mobile technologies that will touch and mobilize millions of voters on Election Day.
• We believe that many voters are busy, distracted, and impatient.
• We have a goal of providing a positive voting experience that helps people decide how to vote.
• More information at https : WeVote.US or @WeVote on X.
• Role Overview WeVote has an open volunteering position for an Analytics Specialist to help strengthen American Democracy.
• You are an experienced professional (2–4 years) who can turn noisy cross‑platform campaign data into clear insights and recommendations.
• You want to work with an excellent team that is driven and nationally recognized.
• This position is for 2+ hours per week.

What You’ll Do

• Define and maintain our measurement framework and KPIs for nonpartisan voter education and GOTV campaigns across Google Ads, Meta, TikTok, Reddit, YouTube, and other platforms.
• Implement and validate tracking (UTM standards, pixels / tags, conversion events, GA4) and ensure data quality via regular QA checks and audits.
• Build and maintain source‑of‑truth dashboards (e.g., Looker Studio or similar) and recurring reports covering reach, frequency, CTR, CVR, CPA / CPL, video views, and cost‑per‑outcome.
• Analyze performance by audience, creative, placement, device, and geography; surface actionable insights and prioritize opportunities to scale or cut.
• Design and evaluate structured experiments (A / B and multivariate), ensure proper test setup and significance checks, and document learnings.
• Partner with ad buyers, content, design, and engineering volunteers to translate insights into creative briefs, targeting updates, landing page improvements, and budget reallocations.
• Maintain clean data hygiene and taxonomy (campaign naming, UTM parameters, event schemas) to keep reporting consistent and reliable.
• Monitor platform policy changes and privacy requirements that affect tracking and attribution; propose compliant alternatives when needed.
• Create playbooks, templates, and documentation so additional volunteers can contribute quickly during peak cycles.

What We’re Looking For

• 2–4 years of hands‑on experience in marketing / ad analytics supporting paid media programs.
• Proficiency with GA4 (events, conversions, exploration reports), Google Tag Manager or equivalent tag tools, and UTM / taxonomy best practices.
• Comfort with platform analytics / reporting in Google Ads, Meta Ads Manager, TikTok Ads, and Reddit Ads; familiarity with YouTube and other channels.
• Strong dashboarding and reporting skills (Looker Studio or similar) and advanced spreadsheet skills (Google Sheets / Excel).
• Experience designing and evaluating experiments; practical knowledge of statistical significance, guardrails, and incrementality concepts.
• Detail‑oriented with excellent documentation and communication skills; able to turn data into clear, non‑jargon recommendations.
• Meticulous about compliance, privacy, and brand safety; working knowledge of nonpartisan 501(c)(3) guidelines is a plus.
• A willingness to work with and support other volunteers 2+ hours per week during our core team hours M–F 8 a.m. – 6 p.m.
• You are currently located in the US and can work one or two hours that overlap with US Pacific Time per week.

How to Apply

Submit your resume (at https:// wevote.applytojob.com / apply / ) and include a brief note / cover letter to why you are interested in WeVote and helping our mission.

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