Director of Advertising and Promotions - Senior Living Job at LeaderStat in Akro

Overview

Director of Advertising and Promotions – Senior Living

Sharon Center, OH

Are you a creative marketing leader passionate about making a meaningful difference in the lives of older adults and their families? We're looking for a Director of Advertising and Promotions to lead strategic marketing initiatives that drive awareness, engagement, and occupancy across our senior living community.

What You'll Do

• Develop and manage multi-channel advertising campaigns that drive lead generation and move-ins
• Manage the creative team
• Plan and promote community events, open houses, referral programs, and seasonal promotions
• Oversee brand messaging and ensure consistency across all marketing materials and platforms
• Lead digital marketing efforts including paid search, social ads, and SEO strategies
• Collaborate with sales and executive leadership to align marketing efforts with occupancy goals
• Manage vendors, media partners, and creative agencies
• Track campaign performance and make data-driven decisions to improve ROI

What We're Looking For

• 5+ years of experience in marketing, advertising, or promotions (senior living or healthcare preferred)
• Strong background in digital and traditional media planning
• Experience managing marketing budgets and vendor relationships
• Excellent communication and project management skills
• Passion for creating campaigns that connect with seniors and their families
• Proficiency with digital tools

Why Join Us

• Be part of a mission-driven organization that prioritizes resident care and community connection
• Lead high-impact marketing initiatives with room to innovate and grow
• Collaborate with a passionate and supportive team
• Competitive salary, health benefits, and professional development opportunities

Apply Today

If you're a results-oriented marketing leader with heart, creativity, and strategic vision, we'd love to hear from you.

Please email your updated resume to Erika at ehawes@leaderstat.com for immediate consideration!