Darkroom is hiring: Director, Creative Strategy in New York

About Darkroom

Darkroom is a technology‑driven growth marketing firm focused on growth‑stage consumer companies. We were founded in 2017 out of a conviction that the iconic ad agencies of tomorrow would look very different. Darkroom is a human services firm built on a universal AI commerce layer called Matter. Our model deploys a unique blend of senior, human resources enriched by an agentic technology stack that enhances output, efficiency, and revenue generation for our clients.

About The Role

We’re looking for a visionary creative leader with deep experience in developing ad concepts for digital paid media advertising formats on Meta, TikTok, and other channels. You’re able to dive deep into the pixels and give tactical feedback on design and video, but understand how to thread the needle between performance frameworks, creative testing, and world‑building assets. You’re likely a Creative Strategist by trade with a background in Design, Video Editing, or Performance Marketing. You are hyper‑focused on paid media performance and developing advertisements that sell products and services.

What you’ll do

• Lead high‑tempo creative strategy and direction for full‑funnel ad programs, typically Meta and TikTok, but also YouTube, Amazon, and Display Platforms.
• Deliver expert advice, concepts, directions, and briefs to sell products and services through short‑form video.
• Translate client’s marketing strategy and performance data into clear, compelling ad concepts using metrics such as thumb‑stop rate, hold rate, and click‑through rate.
• Brief Designers and Editors on the creation of assets including static ads, animations, mobile‑first videos, and storyboards for short‑form content.
• Present creative work to stakeholders and clients with clarity, confidence, and strategic rationale.
• Monitor performance data with the marketing team to inform creative iterations and improve results over time.

Skills & Experience

• 3+ years of creative strategy work on performance ad programs, with specific focus on short‑form video and statics.
• Digital portfolio showcasing performance ad work that includes short‑form video, motion, and statics with impact metrics.
• Storyboard, cut, and ship ads; proficiency in Figma, Photoshop, Illustrator, and Adobe Creative Suite.
• Strong communicator in writing and presenting to clients.
• Experience with AI tools such as ChatGPT, Midjourney, Perplexity, Icon, Runway, or similar to increase speed and volume.

Hard Disqualifiers

• No Meta performance creative ad experience.
• No portfolio link or no performance context.
• Strategy‑only with no hands‑on design ability.
• Not excellent in client presentation and salesmanship.

Working at Darkroom

Darkroom is not a typical agency. We are looking for A players that want to build something great. There is no room in our organization for mediocrity and candidates that are not at the top of their game do not last. We move fast, think deeply, and expect every team member to bring insight and rigor to everything they touch. We hold a high bar for performance, creativity, and ownership — but we also support each other relentlessly. No egos, no red tape — just world‑class talent building something remarkable.

We believe in autonomy with accountability, truth over comfort, and outcomes over optics. If you want to build and win alongside some of the smartest people in the business, you’ll thrive here.

Equal Opportunity Statement

Darkroom is an equal opportunity workplace—we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national orientation, sexual orientation, age, citizenship, marital status, disability, gender identity, or veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.