Lead Creative Strategist- Google & YouTube Job at LDX Digital in Austin

Lead Creative Strategist- Google & YouTube

LDX Digital is a cutting-edge digital marketing agency specializing in performance-driven advertising. We partner with eCommerce brands to create engaging and impactful ad campaigns that deliver exceptional results. Our team is fully remote and globally diverse, united by a shared passion for creativity and innovation. If you're passionate about creative strategy, and building lasting relationships, LDX offers a collaborative and fast-paced environment where your impact is felt every day.

What We Want You To Do

We're looking for a Creative Strategist who can turn insight into impact - the kind of mind that connects storytelling, psychology, and performance into scroll-stopping campaigns. This person doesn't just make things "look good", they make things work. They lead a team of creatives with vision, hold them to a high bar, and aren't afraid to say when something isn't cutting it. Your mission is to drive performance marketing outcomes through innovative, insights-driven advertising strategies across Google platforms, including YouTube, Search, Display, and beyond. Our focus is on Performance, ensuring our clients are hitting their KPIs consistently with the best in-house creative and design strategy.

🎯 Responsibilities

• Competitive & Landscape Analysis
• Creative Performance Analysis
• Strategic Creative Direction
• Writing & Developing Creative Briefs
• Team Leadership & Quality Control
• Performance & Iterations
• Creative Project Management

• Market Research & Trend Analysis
• Proactively monitor digital platforms such as YouTube, Instagram, and TikTok to identify emerging creative trends and behavioral shifts
• Leverage tools like Google Trends, Think with Google, and YouTube Analytics to forecast content opportunities
• Translate cultural and platform-specific trends into creative strategies that spark audience engagement and brand affinity
• Conduct in-depth analysis of competitor campaigns using tools such as Ads Transparency Center, foreplay, motion, Meta Ads Manager and third-party benchmarks
• Partner with Product and Growth teams to align messaging and creative execution with market gaps and opportunities
• Analyze live ad campaigns to determine creative effectiveness, identifying what drives performance across demographics and platforms
• Use proprietary and third-party software (e.g., Ads Data Hub, GA4, Looker Studio) to dissect engagement metrics and recommend creative pivots
• Champion a test-and-learn culture by hypothesizing, testing, and iterating on creative approaches based on performance data
• Develop and oversee creative strategies that drive measurable performance across funnels, paid social, and brand campaigns
• Translate audience data, market trends, and product insights into high-performing ad concepts, scripts, and visuals
• Author clear, data-informed creative briefs that align with business goals, campaign objectives, and audience insights
• Briefs will include strategic context, creative direction, tone of voice, copy guidance, visual references, and brand guardrails
• Collaborate with internal designers, copywriters and videographers to bring ideas to life, ensuring alignment with our campaign KPIs
• Manage, mentor, and inspire designers, editors, and copywriters, maintaining creative consistency and excellence across all output
• Review creative assets with a critical eye; give direct, actionable feedback that elevates the work and aligns it with business goals
• Collaborate with the Head of Funnels to identify winning angles, hooks, and content types
• Analyze creative performance metrics and continuously optimize messaging, visuals, and formats to maximize results
• Oversee multiple concurrent creative projects, from ideation through execution and performance review
• Collaborate cross-functionally with marketing, product, brand, and legal teams to ensure timely and accurate delivery
• Utilize tools such as Clickup, Sheets, and Google Workspace to manage workflows, timelines, and communication

Requirements

• 5+ years in a creative strategy, performance creative, or advertising leadership role
• Demonstrated success producing high-performing creative for paid media funnels
• Experience optimising campaigns for Google & YouTube
• Strong leadership and team management experience — able to push for excellence while maintaining momentum
• Deep understanding of direct-response principles, storytelling, and human psychology
• Exceptional communication skills and the confidence to challenge ideas or direction when needed

Benefits

• Fully Remote Work: Enjoy the flexibility to work from anywhere
• Impactful Voice: Be a key player in shaping media strategies and driving client success
• Growth Opportunities: Advance your career quickly in a dynamic and fast-paced environment
• Continuous Learning: Access to the latest courses, certifications, and learning opportunities. We support your professional growth
• Competitive Compensation: Earn competitive pay with performance-based bonuses
• Vibrant Culture: Join a team of ambitious professionals in a supportive, collaborative environment
• Client Impact: Work with high-profile clients, delivering significant business impact through innovative media strategies

📝 Our Interview Process

• Click Apply and submit your CV
• Fill in a short survey
• 1-on-1 video interview with HR
• You will be asked to complete a short test task
• 1-on-1 video interview with Hiring Manager

Seniority level: Mid-Senior level

Employment type: Full-time

Job function: Marketing

Industries: IT Services and IT Consulting