Ro is hiring: Content Creator, Paid Social in New York

Ro is a direct‑to‑patient healthcare company that delivers the easiest, most effective care possible. Ro uniquely offers nation‑wide telehealth, labs, and pharmacy services through a vertically integrated platform that guides patients from diagnosis to medication delivery to ongoing care. Since 2017, Ro has helped millions of patients, including one in every county in the United States, and in 98% of primary care deserts.

What You’ll Do

• Produce conversion‑focused, platform‑native paid social creative (video, UGC, static) that drives engagement and measurable results (CTR, CVR, CAC).
• Lead the creation of trend‑driven UGC‑style ads and short‑form video, ensuring each piece feels authentic, fresh, and aligned with Ro’s brand.
• Spot, translate, and adapt social and cultural trends into engaging content; test new formats and experiment with lo‑fi approaches in real time.
• Use data to generate and test high‑volume ad concepts, refining creative approaches and developing new hypotheses.
• Build templates and frameworks that speed creative iteration and bring consistency across campaigns; collaborate with copywriters to expand the brand into new formats.
• Own projects end‑to‑end: capture raw footage, edit final deliverables, and deliver content at speed and scale, whether working independently or with teammates, partners, and freelancers.

What You’ll Bring

• A strong portfolio showcasing direct‑response creative, especially UGC‑style video, social‑first campaigns, and trend‑driven work.
• Hands‑on experience capturing, editing content (Premiere, After Effects, or similar) and designing elements, with proven ability to adapt storytelling to different platforms.
• Familiarity with paid social performance metrics (CTR, CVR, CAC) and experience optimizing creative for results.
• Solid design craft and fundamentals (type, color, layout) with proficiency in Figma and motion/video tools.
• A sharp sense for what feels authentic and performs well across TikTok, Meta, and other social channels.
• Comfort switching between high‑fidelity design and scrappy, quick‑turn video/UGC content—including live capture, street interviews, and spontaneous content.

We’ve Got You Covered

• Full medical, dental, and vision insurance + OneMedical membership
• Healthcare and Dependent Care FSA
• 401(k) with company match
• Flexible PTO
• Wellbeing + Learning & Growth reimbursements
• Paid parental leave + Fertility benefits
• Pet insurance
• Student loan refinancing
• Virtual resources for mindfulness, counseling, and fitness

Compensation & Location

Target base salary $108,000 to $130,000 plus competitive equity and benefits. Remote work possible throughout the U.S.; tri‑state employees required to work onsite Tuesdays/Thursdays.

Equal Opportunity

We welcome qualified candidates of all races, creeds, genders, and sexual orientations to apply. As an equal opportunity employer, we provide equal opportunity in all aspects of employment, including recruiting, hiring, compensation, training, and promotion, with no regard to protected classifications under federal, state, or local law.