Director, Influencer Job at Ogilvy New York in New York

Director, Influencer

Ogilvy New York is hiring a Director of Influencer who will lead end‑to‑end influencer strategy and execution for a robust beauty account, driving maximum impact for clients and partners.

About the Role

As a Director, Influencer you will pitch bold social concepts, design authentic engagement programs, and collaborate cross‑functionally to deliver best‑in‑class influencer campaigns. You will manage day‑to‑day influencer activations, nurture strategic talent relationships, and provide senior counsel to clients on industry developments.

What You’ll Do

• Lead the day‑to‑day running of influencer campaigns, supporting senior strategists from identification, creative and implementation to reporting.
• Design and define industry‑leading influencer strategy, recommending objectives, targets, action plan, calendar and budget.
• Align and collaborate with media, PR, social, brand activation, digital and other stakeholders to deliver best‑in‑class campaigns for clients.
• Nurture client‑appropriate talent opportunities and relationships to help deliver the influencer program for clients.
• Lead and deliver creative and sell content solutions to internal stakeholders and clients.
• Oversee day‑to‑day activations and provide oversight and counsel for junior support teams.
• Provide senior counsel to clients, advising on industry developments and showing relevance for clients on the ground.
• Create and conduct influencer briefs for creatives and influencers, with co‑creation at the core.
• Analyze and access campaign to provide valuable insights and opportunities.
• Remain on the pulse of influencer marketing trends to ensure creative, maximum exposure.
• Efficiently and effectively plan and manage influencers at large‑scale events.
• Assist in the development of and participate in promoting our influencer offering across the business, including writing thought leadership and attending industry events.
• Lead additional projects as required – such as new business pitches, market reviews, and competitive trends.
• Proven ability to lead and inspire a team and be a role model to your line reports.

What You’ll Need

• 10+ years of experience in social media influencer strategy and execution and talent partnership development.
• Proven ability to develop meaningful influencer relationships that result in authentic storytelling that drives impact.
• Strong project management skills with attention to detail.
• Experience with paid social media in support of influencer campaigns.
• Proven ability to shepherd the development of legal contracts with influencers.
• Experience working with influencer and content management tools.
• Understanding of influencer search tools and platforms to assess influencer effectiveness.
• B2B experience.
• Excellent problem‑solving skills and ability to create highly effective and fruitful working relationships with clients and colleagues.

How We’ll Support You

Ogilvy celebrates its people fully. We will empower you with the tools you need to succeed, give you autonomy to explore new paths, and support you with colleagues who are experts across the Ogilvy network. You will have opportunities to do work you’ll be proud of with teammates you’ll love to call teammates.

Compensation

$100,000—$230,000 USD

Equal Opportunity Employer

Ogilvy is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. If you need reasonable accommodation with the application process, please contact us at accommodations@ogilvy.com.