Job Description
Novarad Enterprise Healthcare Solutions help senior executives, clinicians and IT professionals deliver clinical, operational, and fiscal excellence.
The Marketing Specialist’s primary role is to help lead and execute Novarad’s marketing strategy—from campaign planning to event execution. This person will play a key role in developing multi‑channel campaigns that generate qualified leads, strengthen our brand, and support our sales goals.
You’ll join a small, highly collaborative marketing team that works closely across departments.
Benefits
- Competitive salary with generous PTO
- Health, dental, vision, life, and disability insurances
- HSA option with dollar‑for‑dollar match
- 401(k) with dollar‑for‑dollar match
- Wellness program
- Local candidates only—office is in Provo, UT
- Sundance corporate passes
Responsibilities
- Develop and execute integrated marketing campaigns that drive awareness, engagement, and lead generation.
- Plan, organize, and manage trade shows and industry events, including logistics, vendor coordination, and lead follow‑up.
- Work cross‑functionally with the sales team to ensure all marketing efforts align with lead generation and revenue goals.
- Manage HubSpot marketing automation—including email workflows, lead scoring, campaign setup, and reporting.
- Collaborate with external vendors and agencies on digital advertising and media strategies.
- Help manage and execute email campaigns, direct mail, and LinkedIn social media initiatives.
- Track, analyze, and report on campaign performance to identify opportunities for optimization.
- Work collaboratively within the marketing team to brainstorm, plan, and execute creative and effective marketing tactics.
Requirements
- Strong understanding of marketing strategy, campaign development, and lead generation.
- Experience managing trade shows and event marketing from start to finish.
- Proficiency in HubSpot required (automation, CRM integration, workflows, and reporting).
- Ability to analyze marketing data, create insights, and provide monthly and quarterly reporting.
- Excellent communication and collaboration skills.
- Familiarity with the healthcare industry or eagerness to learn it.
- Experience with WordPress or Microsoft Dynamics is a plus.
- 3‑5+ years of experience in marketing strategy, campaign management, or event marketing.
- Bachelor’s degree in a relevant field, such as Marketing or Communications.
What to Expect
- 40 hours/week, some evenings and weekend availability (rarely)
- Must be willing to work in‑office at the Provo office location
Location
Provo, UT
Novarad is an equal opportunity employer. Our recruits come from all walks of life; our customers come from all walks of life; and so do we. Novarad celebrates an inclusive and diverse workforce. This makes our team stronger by sharing our differences and experiences in open and creative conversation. Come share your differences with us.