Marketing Liaison Job at Visiting Angels Columbus Ohio in Columbus

Pay Range

$52,000.00/yr - $56,000.00/yr

Position Summary

The Marketing Liaison serves as the face of Visiting Angels in the community, responsible for building and maintaining strong relationships with referral partners, healthcare professionals, veterans’ organizations, and community networks. This role promotes Visiting Angels’ home care services, communicates our mission of compassionate senior care, and ensures that referral sources are supported with timely follow-up, information, and client‑centered solutions.

Key Responsibilities

• Referral & Relationship Management – Develop, nurture, and maintain referral relationships with hospitals, rehabilitation centers, skilled nursing facilities, assisted living facilities, physicians, veterans’ service organizations, and community partners.
• Community Outreach & Networking – Represent Visiting Angels at health fairs, community events, senior expos, and veteran outreach programs; deliver presentations to community groups, professional organizations, and veteran service groups to increase awareness of services.
• Marketing & Brand Promotion – Distribute and maintain marketing materials across the community and healthcare locations; collaborate with leadership on local marketing campaigns, promotions, and seasonal outreach efforts; identify opportunities for sponsorships, speaking engagements, and community involvement that align with Visiting Angels’ mission.
• Client & Family Engagement – Respond to inquiries from prospective clients and families referred through community or healthcare sources; support the admissions/intake team by ensuring smooth handoff of new client referrals; conduct follow‑up with families and referral sources to ensure satisfaction and continued relationship growth.
• Administrative & Reporting – Maintain accurate records of referral activity, outreach visits, and marketing initiatives; prepare weekly and monthly activity reports to track progress toward growth goals; collaborate with leadership on marketing plans and business development strategies.

Qualifications

• Bachelor’s degree in Marketing, Communications, Healthcare Administration, or related field (Preferred).
• 2+ years of experience in marketing, sales, community outreach, or healthcare liaison roles.
• Strong relationship‑building, communication, and presentation skills.
• Compassionate, professional demeanor with the ability to represent Visiting Angels’ mission.
• Valid driver’s license, reliable transportation, and willingness to travel locally.

Benefits and retirement plans are available.