Manager, Retail Media Job at Implus in Durham

Manager, Retail Media

Implus Footcare, LLC is an industry‑leading global consumer packaged goods company with 16 brands in footwear, accessories, hosiery, specialty running, outdoor, fitness and movement categories. Implus is headquartered in Research Triangle Park in Durham, NC and operates in the United States, Australia, Canada, Europe, Hong Kong and South Africa. Our brand family includes Airplus, Balega, DryGuy, Forcefield, Harbinger, Little Hotties, Perfect, RockTape, SKLZ, Sneaker Balls, Sof Comfort, Sof Sole, Spenco, Sport‑Brella, TriggerPoint and Yaktrax. Implus’ products are sold in over 80,000 retail locations across North America and in over 80 countries worldwide.

We believe in the power of diversity, equity & inclusion and are committed to creating an environment where all team members can thrive, regardless of background, identity or experiences. We encourage & value different perspectives and are seeking a Retail Media Manager, Digital Commerce who shares our commitment to inclusivity and enjoys working collaboratively with colleagues from diverse backgrounds.

Position Summary

As a Retail Media Manager, you will play a vital role in our Digital team’s success by leading the effort of driving consumer demand via Media / Merchandising vehicles for Implus brands. This role will work closely with Digital team Leadership, Amazon, DTC (Brand.com sites) & Retail.com National Account Managers (NAMs) and Customer Supply Chain to ensure strong growth on advertised Digital Commerce platforms. Further, you will work closely with our external agency, internal resources, Amazon, and other retailers to support planning, advertising, merchandising and custom content needs.

Responsibilities

• Work with the NAMs to develop and execute GTM strategies via media activation.
• Work directly with Implus’ media Agency to execute, manage and optimize all retailer media campaigns.
• Evaluate competitive activity and create strategies to optimize Implus’ media activity.
• Collaborate with Digital Content and Brand Marketing teams to deliver digital assets in a timely manner.
• Provide input into campaign and event planning to ensure creative consistency, efficiency and scale across all digital sales platforms – Amazon, DTC and retail.com.
• Review campaign performance and leverage data from Media Agency, Amazon Marketing Cloud and other sources to ensure all campaigns meet or exceed benchmarks.
• Develop keywords, lifestyle, segment, and affinity strategies to drive Brand awareness, consideration and conversion.
• Manage retailer media budgets with Agency from planning to invoice reconciliation.
• Align Media KPIs and objectives with profitable Revenue growth.
• Deliver weekly, monthly, quarterly and yearly performance metrics.
• Report campaign performance to Digital Exec Leadership, providing insightful feedback on technology, data, optimization & quality assurance.
• Work with Digital team Leadership to define investment models as part of planning and budgeting frameworks.
• Leverage cross‑functional teams to execute Amazon platform brand initiatives – Amazon Posts, Amazon feeds, brand stories, digital merchandising opportunities, and other digital assets.
• Develop strategies to leverage advertising media platforms to uncover opportunities and create best practices.
• Provide activation strategies and plans that influence shopper behaviors in the marketplace.
• Lead the advancement of capabilities and understanding of the evolving Retail Media landscape across the organization.
• Collaborate with creative and brand teams to build Amazon brand stores homogeneity across all Implus brands.
• Provide strategic leadership for the trafficking, management, and optimization of advertising campaigns.
• Create full‑funnel media strategies based on Brand objectives to drive demand and conversion digital media and merchandising activation.
• Identify and codify best practices in creative execution and support of promotional events.
• Provide internal training to NAMs and other internal stakeholders on high‑level funnel activations across the digital ecosystem.

Minimum Qualifications

• Deep understanding of Amazon media ecosystem and insights tools, including Search and display.
• +4 years’ experience within the programmatic industry with recent hands‑on experience with AMS & DSP.
• Experience working with data media analysis, media mix models, multi‑touch attribution models, digital attribution, consumer research, and shopper insights.
• Hands‑on experience with developing and executing media strategies.
• Strong analytical skills and understanding of e‑commerce & retail KPIs, inclusive of trade and media.
• Comfort presenting to Exec level leadership.
• Detail‑oriented with strong attention to project management and follow‑through.
• Solution‑oriented with strong critical thinking abilities and problem‑solving skills.
• Ability to partner with cross‑functional teams across marketing, sales, media, agency and finance.
• Previous experience collaborating with external media Agency.
• Excellent verbal, written communications, and presentation skills.
• Advanced Excel knowledge.
• Collaboration mindset/team player.

Preferred Qualifications

• +8 years of media experience, with a strong track record of business results and organizational leadership.
• CPG experience as a marketer, publisher/partner or via an agency is required.
• Track record of marketing leadership success, identifying and implementing new business opportunities, measuring, and delivering in‑market results.
• Demonstrated understanding of, and ability to shape, data‑driven media strategies.
• Strong creative and conceptual thinking ability to set a vision, identify new opportunities, develop new ways of working, pinpoint solutions to complex problems and overcome obstacles.
• Exceptional business communication skills, with demonstrated ability to communicate complex messages to diverse audiences.
• Experience with SKAI and Stackline.
• Amazon Media certification.
• Google Ad certification.

Education & Experience

A bachelor's degree in a related field of study OR a combination of education & experience will be considered.

Relevant Working Conditions & Physical Demands

• Occasional travel.
• Observe/Identify: Ability to observe details at close range (within a few feet of the observer).
• Hearing: Ability to effectively communicate with co‑workers, customers and vendors.
• Operate: Write, type and use the telephone, copier, and computer systems.
• Stationary position: Must be able to remain in a stationary position 50‑75% of the time.
• Mobility: Occasionally move about inside the office to access file cabinets, office machinery, attend meetings, etc.
• Communicate: Ability to communicate information and ideas so others will understand. Must be able to exchange accurate information in these situations.
• Exposed: Standard climate‑controlled office setting.

Implus is an Equal Opportunity/Affirmative Action Employer and is committed to creating a diverse and inclusive company culture. All qualified applicants will receive consideration for employment without regard to race, color, religion/belief, sex, national origin, gender identity, sexual orientation, age, protected veteran status, disability status or any other protected status under the law. Individuals needing a reasonable accommodation should contact