YMCA of the USA is hiring: VP of Marketing and PR in Augusta

Job Description

The Family YMCA of Greater Augusta is seeking a dynamic Vice President of Marketing & Public Relations to lead our brand strategy, communications, and public image. This leader will enhance the Y's visibility, strengthen community trust, and drive engagement across membership, programs, and philanthropy.

• Office-based with occasional evenings / weekends for events.
• Full benefits package including health insurance, 12% employer-paid retirement (with vesting), YMCA family membership, and paid time off.

Qualifications

• Bachelor's Degree in Marketing, PR, Communications, or related field.
• 8–10 years in marketing / communications, with 3+ in senior leadership.
• Proven expertise in brand strategy, media relations, and digital engagement.
• Strong leadership, project management, and public speaking skills.
• Nonprofit or mission-driven experience preferred.

Essential Functions

• Lead strategic marketing and brand initiatives that align with the Y's mission and values.
• Serve as the primary media contact and spokesperson, managing public and crisis communications.
• Oversee digital strategy, content development, and marketing analytics.
• Partner across departments to support fundraising, membership, and community impact goals.
• Develop and mentor a high-performing marketing team and manage external vendors.