Public Relations Coordinator Job at Pasco County in Town of Florida

Overview

JOIN OUR TEAM AS A PUBLIC RELATIONS COORDINATOR! The Public Relations Coordinator reports to the DMO Marketing and Communications Manager and supports the execution of content across a variety of platforms, including social media channels, web-based platforms, print publications, local media outlets, and other communication channels, to advance the destination's annual public relations (PR) and marketing objectives. Responsibilities include generating, scheduling, and publishing press releases, social media content, and other PR initiatives. Provides support to the Marketing and Communications Marketing in developing marketing and PR materials, including FAM tour planning, website updates, and content creation for digital, and print and traditional outlets.

Responsibilities

• Serves as spokesperson for the DMO: responds to routine media inquiries and questions; assists with printing broadcast interviews as needed; tracks resulting stories; and assists in managing essential and time-critical communications activities.
• Develops and distributes quarterly press releases showcasing destination updates, new developments, and partner achievements through channels such as newswire services, email campaigns, and the organization\'s website. Additionally, creates and edits compelling content for a range of public relations materials to support strategic communication efforts.
• Operates with a brand publisher mindset: creates content audiences are looking for and optimizes the path to conversion and/or engagement.
• Manages relationships with media contacts, develops and implements public relations opportunities, and coordinates public relations activities with the Public Information Officer and department managers.
• Handles various PR requests and initiatives submitted by Visit Florida.
• Develops and manages all elements of familiarization (FAM) tours to showcase Florida\'s Sports Coast, including vetting potential FAM participants, completing legal documentation requirements, developing itineraries, conducting pre- and post-FAM meetings, making reservations, etc.
• Tracks and reports on public relations KPIs to deliver insights into campaign effectiveness.
• Develops and implements earned media and media relations strategies to maximize exposure.
• Leads owned media and content strategy, ensuring cohesive messaging across digital and traditional channels.
• Establishes and maintains strong partnerships with journalists, media outlets, and influencers to drive awareness and coverage.
• Assists in tracking PR and related analytics, supporting the Marketing and Communications Manager in compiling weekly and monthly reports to measure results and optimize strategy and tactics.
• Attends off-site local events as necessary to garner content for social platforms and the FSC website.
• Works closely with the Marketing team to develop necessary elements and collateral.
• Ability to lift and/or move up to 40 lbs.
• Performs other related duties as required.

• Proven editorial writing skills. Outstanding command of the English language.
• Training in how to tell a story using words, images, and/or audio, and an understanding of how to create content that draws an audience.
• Skilled at both long-form content creation and real-time content creation and distribution strategies and tactics.
• Ability to execute and manage editorial schedules and deadlines.
• Ability to manage time and prioritize projects.
• Knowledge of and energetic and passionate about Pasco County and Pasco County (Florida\'s Sports Coast) as a travel destination.
• Advanced knowledge of graphic design, multimedia and presentation software such as Photoshop, Illustrator, InDesign, and Premiere/Final Cut.
• An aptitude for selling ideas.
• Excellent verbal, written, analytical, presentation and interpersonal skills.
• Ability to prioritize simultaneous assignments.
• Ability to work in a team environment.
• Ability to exercise mature judgement and tact.
• Professional appearance.

Education, Training and Experience

Graduation from a regionally accredited college or university with a Bachelor\'s Degree in Advertising, Communications, Journalism, Marketing, Public Relations or related field and three (3) years of experience in an advertising agency, design firm or business experience in social media marketing. Experience in Digital Advertising. Experience operating a video camera and video editing software to produce brief, compelling video content for social media. Proficient in web analytics tools (Google Analytics) and social media marketing applications (CrowdRiff, Meta Business Suite, Canva, Monday.com, etc.). Advanced proficiency in Microsoft PowerPoint, Word, WordPress and Adobe Creative Suite. Previous CVB/DMO experience preferred.

Licenses, Certifications or Registrations

Must possess and maintain a valid Florida driver\'s license.

Special Requirements

Must be able to work a flexible schedule, which may include occasional night, weekend or overnight travel.

ADA Statement

A qualified employee or applicant with a disability may be afforded a reasonable accommodation to perform the essential job functions of a position in compliance with the Americans with Disabilities Act.

Drug-Free Workplace

Pasco County BOCC is a drug-free workplace in accordance with Federal and Florida Law.

Emergency Response/Recovery Activities

All employees will be required to work before, during, or after an emergency. During an emergency, employees may temporarily be assigned to work and perform duties outside the normal scope of their position, location and work schedule to fit the needs of the County and its citizens.

Veterans\' Preference

Under Section 295.07, F.S., chapter SSA-7 Pasco County BCC provides to Veterans, that preference in appointment will be given to preference-eligible applicants.

PASCO COUNTY WAS VOTED ONE OF THE NATION\'S TOP WORK PLACES FOR 2021