SEO Account Manager (Digital Marketing) Job at Lead to Conversion in Cleveland

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As an LTC Digital Marketing Account Manager, you will be the main point of contact, managing communication and the relationship with multiple Digital Marketing clients. For each LTC client, you may lead a team of LTC digital marketers in strategy development and execution of digital strategy for complex and heavily focused SEO campaigns. You may also oversee, lead and delegate to a group of Digital Marketing Search Specialists at the agency.

Qualifications

• Quality
• Growth
• Teamwork
• Balance
• College degree from an accredited university, preferably with a major in Marketing or Digital Marketing
• 5+ years of SEO experience
• 3+ years of digital agency account management experience managing multiple brands and maintaining client relationships
• 2+ years of experience and understanding working on integrated digital marketing campaigns (organic search, paid search, content marketing, social media, etc.) and managing teammates responsible for these services
• Advanced SEO knowledge with a strong grasp on how technical, on-page, and off-page SEO are all critical components of an effective campaign
• Expertise with Digital Marketing best practices, knowledge of Google algorithm updates, and how that impacts strategy, online branding, and integrated digital strategies.
• Strong emphasis on written communication skills with an emphasis on grammar/spelling excellence and attention to detail
• Google Analytics Academy Certification (all four courses)
• Proven experience using Google Search Console, Google Tag Manager, and Google Business Profile

Responsibilities

• Develop, lead and oversee strategy and the day-to-day execution of a portfolio of integrated digital marketing campaigns and take responsibility for overall success
• Strong understanding of the client’s needs, business objectives, KPIs, products/services and target audience
• Build and nurture strong, engaging client relationships by managing expectations and fostering growth via proactive, ongoing client communication
• Client meeting coordination and leadership
• Ensure deadlines are met and full scope is fulfilled monthly
• Present deliverables and performance reports to clients along with updated recommendations always tied to each client’s specific campaign goals
• Campaign performance analysis, translating data into recommendations and plans for improvement
• Follow procedure, execute, track and communicate regarding campaign renewal process
• Look for opportunities to upsell clients on other services
• Create case studies and success stories for the accounts managed
• Report project performance and progress to manager on a regular basis
• Develop and drive the national and local SEO campaign strategy
• Ability to leverage AI tools to uncover search intent, identify keyword opportunities, and guide content planning for maximum visibility.
• Skilled in AI-prompt writing to generate SEO-friendly content outlines, draft copy, and optimize existing assets while ensuring originality and compliance with guidelines.
• Strong editorial judgment to refine AI-assisted outputs, ensuring content meets brand standards, E-E-AT (Expertise, Experience, Authoritativeness, Trustworthiness), and aligns with client goals.
• Comprehensive knowledge of Google Business Profile and how to effectively optimize and promote a client’s listing using local SEO tactics
• Task management in our project management platform Productive
• Manage internal communication with junior staff to keep them in the production loop and provide clear and concise communication for task delegation
• Maintain organization of deliverables and project files in Google Drive
• Manage internal budgets content/link building
• Advanced data analysis to drive campaign performance
• Conduct advanced website audits using Ahrefs and Screaming Frog
• Report prep

Additional Duties

• Contribute to the agency as a DM strategy leader
• Supervise, train, mentor, and coach search strategists assigned to you, including regular touchpoint reviews
• Participate in business development opportunities as an expert in DM
• Provide strategic and tactical support to team members, improving processes and developing best practices
• Help grow the DM team’s skills through sharing new ideas and educating the team
• Contribute to the entrepreneurial spirit of the agency; working with other digital experts to brainstorm and develop new products and services
• Kick ass daily #kad
• Employer-match Simple IRA
• Quarterly Profit Sharing Bonus
• Upsell Commission
• Account Manager Renewal Bonus

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Advertising Services