Location3 is hiring: SEO Specialist – Franchise & Multi-Location Marketing (Remo

SEO Specialist – Franchise & Multi-Location Marketing (Remote, US Only)

Location3 is looking for a results-driven SEO Specialist who thrives on helping franchise and multi-location brands grow. In this role, you’ll manage the full lifecycle of SEO campaigns—from strategic planning and technical execution to performance analysis and client consultation.

Responsibilities

• Develop and execute integrated SEO strategies for franchise and multi-location clients, driving measurable growth across national and local markets.
• Conduct keyword research and map SEO opportunities by category, region, and location.
• Optimize site architecture, on-page elements, and content for both enterprise visibility and local search performance.
• Collaborate with content, analytics, and development teams to implement technical SEO best practices.
• Lead and support local SEO content development, ensuring content aligns with search intent and franchise goals.
• Contribute to conversion rate optimization strategies, including on-page testing, UX analysis, and conversion tracking.
• Apply and test emerging AI-driven tools to increase efficiency and performance in SEO and content workflows.
• Monitor performance using GA4, Search Console, SEMrush, Ahrefs, or Moz, providing actionable insights and recommendations.
• Partner with Paid Media, Local Listings, and Analytics teams to align SEO with cross-channel campaigns.

Qualifications

• 2+ years (ideally 5+) of SEO experience in an agency or in-house digital marketing environment.
• Proven success in both enterprise SEO (large-scale optimization, content strategy, technical audits) and local SEO (Google Business Profiles, citations, localized content, NAP consistency).
• Experience managing SEO for franchise or multi-location brands strongly preferred.
• Strong understanding of how national and local search intersect to drive measurable results.
• Familiarity with conversion rate optimization principles and willingness to grow in this area through structured team training.
• Enthusiasm for learning and applying AI tools to improve workflow and campaign efficiency.
• Advanced Excel or Google Sheets skills for analysis and reporting.
• Proficiency with Google Analytics, Search Console, SEMrush, Ahrefs, Moz, or similar tools.
• Strong communication, presentation, and client-facing skills.
• Self-starter with a proactive, solution-oriented mindset and passion for continuous learning.

Preferred Skills & Background

• Experience in social media, PPC, and/or display and affiliate marketing a plus.
• Experience with performance-based PPC campaign builds and optimization.
• Google Advertising Fundamentals Exam – Qualified Individual.
• Google Search Advertising Advanced Exam – Qualified Individual.

Culture & Benefits

• Fully remote team (U.S. only).
• Every other Friday off.
• Competitive benefits: medical, dental, vision, 401K match, wellbeing stipend, home-office reimbursement.
• Annual in-person retreat + monthly virtual team events.
• A culture built on curiosity, collaboration, and continuous improvement.

Who You Are

You’re curious, analytical, and collaborative. You think critically, communicate clearly, and take ownership of results.