Black Forest Labs is hiring: Growth Marketer in San Francisco

Growth Marketer

Black Forest Labs is a cutting‑edge startup pioneering generative image and video models. We invented Stable Diffusion, Stable Video Diffusion, and FLUX. We’re looking for a hands‑on, highly creative Growth Marketer to run experiments that drive awareness, adoption, and pipeline. Someone who knows what works because they have run the experiments, not because they read a growth handbook.

What You’ll Do

• Spin up experiments: microapps, landing pages, out‑of‑home, partnerships – anything that gets attention.
• Build viral mechanics and sharing features directly into the product experience.
• Create referral systems and API usage tracking to drive organic growth.
• Work with design and engineering to ship quickly and test often.
• Track results, tweak relentlessly, and know when to kill an idea.
• Implement user‑generated content loops that showcase FLUX outputs across multiple use cases and social platforms.

Content & SEO

• Make sure blogs, guides, case studies, and changelogs get published, promoted, and seen.
• Write compelling technical content and customer success stories.
• Help maintain SEO momentum with smart on‑page optimization and distribution.
• Collaborate on developer relations content that captures technical mindshare.
• Partner with customers to tell their stories and showcase their FLUX‑powered innovations.

Product & Brand Support

• Support product launches with channel‑specific campaigns.
• Own messaging and positioning across all touchpoints.
• Establish analytics infrastructure to track attribution and growth metrics.

Core Requirements

• 4–6 years of experience in growth or performance marketing at B2B SaaS companies.
• You’ve owned a number – pipeline, signups, MQLs – and also moved it.
• 80%+ of your time goes to execution. You can write copy, set up campaigns, analyze results.
• You’re an excellent writer and have a good eye for what resonates.
• Hands‑on with growth tools: Meta Ads, PostHog, Customer.io, Google Analytics; bonus if you’ve set them up yourself.

Generalist Mindset

• Excited by early‑stage chaos, wearing multiple hats, and helping build from scratch.
• Self‑sufficient – can ship without engineering support using no‑code or vibe coding tools.

Technical + Creative

• Understanding of AI/ML concepts, especially diffusion models and generative AI workflows.
• Exceptional visual taste – our outputs are judged visually, and so should our brand.
• Strong copywriting skills across technical documentation and creative messaging.
• Understanding of viral social platforms and what makes visual content spread.
• Data fluency – you can run SQL queries, set up tracking, and make data‑driven decisions.

Storytelling & Vision

• Can articulate why visual AI matters and how it creates new economic opportunities for creators and developers.
• Passionate about democratizing creativity through AI and making advanced models accessible to everyone.
• Natural advocate who can make FLUX the obvious choice for anyone working with generative AI.
• Understands how to position BFL as the category leader and make our story impossible to ignore.

The Right Profile

• An ex‑engineer who discovered they love growth more than pure product development.
• A product marketer ready to get hands‑on with growth execution.
• A founder/early employee who built growth from 0→1 at a developer tools or creative/ design tooling.

What This Role Isn’t

• Someone who thinks they’re too senior to write copy or hit publish on a blog post.
• Someone who needs long planning cycles.
• Someone looking to “own strategy” but not execution.
• Pure brand marketers or traditional demand‑gen specialists.
• Someone who needs a team to execute their ideas.
• Someone who manages agencies or vendors instead of building in‑house capabilities.