Principal UX Designer, Ads, CreativeX, Creative Studio Job at Amazon in New York

Principal UX Designer, Ads, CreativeX, Creative Studio Join to apply for the Principal UX Designer, Ads, CreativeX, Creative Studio role at Amazon Description CreativeX is transforming how brands and creators bring their ideas to life through Creative Studio, our state of the art suite of AI-powered creative tools. Our vision for Creative Studio is to empower people to achieve more faster, with tools that feel as intuitive and inspiring as working with a creative partner. Key job responsibilities Define and own the design vision and strategy for Creative Studio, empowering customers with generative AI and agents Lead hands‑on design execution — from wireframes to polished prototypes to production‑ready assets Rapidly explore, build, and validate ideas to uncover the best interaction models for AI‑driven creativity Design elegant, intuitive, and trustworthy user experiences that seamlessly fit into creative and advertising workflows Collaborate deeply with engineering, applied science, research, and product teams to align on goals and drive execution Operate independently, proactively unblocking yourself and delivering high‑quality solutions Champion inclusive, responsible, and scalable AI‑driven design practices Mentor other designers while modeling a builder mindset: speed, creativity, and a bias for action Advocate for the unique needs of advertising asset creators and creative professionals Basic Qualifications 10+ years of UX/product design experience with leadership in complex or technical domains A portfolio demonstrating exceptional design thinking, polished interface craftsmanship, and impactful prototypes Proven ability to deliver end‑to‑end designs for shipped products Familiarity with creative production tools (e.g., Figma, Adobe Creative Suite, motion or 3D tools) Interest in the workflows and challenges of advertising asset creation Experience designing tools or systems that incorporate AI/ML Ability to operate independently, self‑direct, and move fast in ambiguous environments Excellent collaboration, storytelling, and communication skills, with the ability to influence diverse stakeholders Experience applying user research to drive iterative design decisions Deep curiosity about and familiarity with generative AI Preferred Qualifications Experience prototyping with front‑end technologies (HTML/CSS/JavaScript or similar) Exposure to agentic systems, conversational interfaces, or LLM‑powered workflows Familiarity with responsible AI principles, including safety, fairness, and transparency Proven mentorship and leadership skills while staying hands‑on Passion for empowering creative professionals with beautifully crafted, high‑velocity tools Equal Opportunity Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. #J-18808-Ljbffr