Warner Music Group is hiring: Coordinator, Influencer Digital Marketing (Hip Hop

Job Title Coordinator, Influencer Digital Marketing Overview At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses: Curiosity, Collaboration, and Commitment. We are committed to creating a work environment that actively values, appreciates, and respects everyone and encourage applications from people with a wide variety of backgrounds and experiences. Role The Digital team at Atlantic Music Group is dedicated to building artist careers through the intersection of music and technology. By utilizing influencer partnerships and through creative marketing campaigns, we build online and mobile fan communities, with an eye towards evolving the way that fans listen to, participate in, and purchase music and related products. We create, market, distribute and optimize content, develop and implement CRM/fan acquisition strategies, and work with new, engaging digital platforms and startups. Responsibilities Assist in planning and executing influencer marketing campaigns for hip-hop and rap artists across Atlantic Music Group’s roster. Identify and maintain relationships with relevant influencers, tastemakers, meme accounts, dancers, streetwear creators, and culturally-aligned content creators. Support the development of campaign briefs tailored to each song or artist, ensuring influencer content is aligned with tone and artist identity. Track emerging trends and viral challenges within hip-hop/rap communities online, flagging opportunities for proactive creator outreach. Manage campaign logistics, including tracking outreach and coordinating product/mailings when relevant. Monitor and report on influencer campaign performance using tools like Creator Core, Cobrand, and internal metrics dashboards. Collaborate closely with artists’ product managers, A&R, creative teams, and external agencies to align on campaign goals and timelines. Support influencer onboarding for in-person activations, video shoots, listening sessions, and community-driven initiatives. Requirements 1–2 years of experience in influencer marketing, digital marketing, social media, or a related field — preferably in music, entertainment, or youth culture. Deep familiarity with hip-hop and rap culture, online communities, and relevant creators across TikTok, YouTube, Instagram, and emerging platforms. Excellent written and verbal communication skills with a knack for compelling pitch emails and campaign briefs. Proven ability to juggle multiple projects in a fast-paced environment and remain detail-oriented under pressure. Passion for music discovery and a desire to champion new voices and movements within the genre. Preferred Experience with influencer management platforms and campaign reporting tools is a plus. About us Warner Music Group is home to a wide range of labels and a renowned publishing company, as well as brands like ADA and WMX. We champion emerging artists and global superstars alike. We are an Equal Opportunity Employer. How to apply Click the “Apply” link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import profile information but will still allow you to upload a resume and cover letter. We review all resumes and will reach out to candidates as appropriate. Office & Salary This position requires a minimum of four days per week in the office. Salary Range: $21.79 to $23.07 hourly. Salary ranges are included where required by law and depend on factors such as experience and business needs. Warner Music Group is an Equal Opportunity Employer. #J-18808-Ljbffr