Servpronorwalkwilton is hiring: Marketing Specialist in Norwalk
Servpronorwalkwilton, Norwalk, CT, United States, 06860
Title: Marketing Specialist
Location: Norwalk, CT
FLSA Classification: Full-Time, Salary / Exempt
Compensation Range: $50,000.00 - $60,000.00
DESCRIPTION
Servpro of Stamford (Norwalk, CT) seeks a proactive Marketing Specialist to develop, implement, and monitor marketing campaigns, oversee the client database, and maintain a presence at local and regional associations and trade show events. The role contributes to business growth and revenue through superior service and ownership.
Essential Duties & Responsibilities
Sales Team Support
- Create sales print & digital collateral and sales presentations.
- Maintain an event calendar with budget, participants, location, and presence details.
- Send weekly email with ticket availability to Sales Team and CEO.
- Database management and technical support.
Marketing Support
- Collaborate with leadership to establish marketing goals aligned with company strategy.
- Develop and execute strategies to promote Servpro, MitRe, NEA, and affiliates.
- Manage digital marketing channels (email, paid advertising, SEO) with vendors.
- Plan, create, and publish content across all social media, blogs, websites, and email broadcasts.
- Track venue ticket giveaways and send bi-weekly emails to Sales Team, COO, and CEO.
- Prepare monthly and annual budgets for events and departmental spending.
- Track and report ROI by customer, sales rep, and event.
- Design content using Adobe Creative Suite or other design tools.
- Ensure brand continuity and manage inbound marketing initiatives, analytics, and automation.
- Maintain and evaluate all association memberships.
Online Response & Reputation Management
- Manage online review generation, monitoring, and responses.
- Maintain web stages and manage Google Ads.
Route Administration & Validation Support
- Daily route preparation and ERP database management.
- Route material preparation and marketing supplies and giveaways.
Event Coordination
- Research marketing opportunities (sponsorship, community outreach).
- Coordinate marketing events (trade shows, golf tournaments, other events).
- Organize community, association, networking, and education events.
Other Tasks
- Perform ad-hoc duties as assigned.
- Utilize AI tools to enhance marketing automation, content creation, engagement, data analysis, and efficiency.
Requirements, Desired Knowledge, and Skills
- 5+ years of marketing experience or related marketing & sales support.
- 5+ years of superb customer service and communication skills.
- 5+ years of SEM/SEO campaign experience.
- Strong proficiency with Microsoft Office Suite.
- Excellent organizational skills and attention to detail.
- Respond quickly and effectively to rapidly changing conditions.
- Provide brand and marketing coordination, including advertisement placement and tracking.
- Maintain sales and marketing materials and supplies.
Education
- Bachelor’s degree in marketing, business administration, or related field preferred.
Compensation & Benefits
- 401(k) with company match
- Health, vision, and dental insurance
- PTO/Sick, Vacation Paid Time Off
- Holidays
Schedule
- 8‑hour day / 40+ hours per week (Mon‑Fri); flexible for overtime when required.
Overtime Requirement
- Occasional nights and weekends to assist customers during storms, cold weather, and other emergencies.
On‑Call Dispatcher
- Serve as an on‑call dispatcher one week per month or one week in six weeks, calendared in advance.
Working Conditions
Environment: Office; not eligible for hybrid or remote.
Commute
- Norwalk, CT 06851 – Reliable commute or relocation required.
Physical Demands
Standard office equipment; light work moving objects up to 20 pounds.
Compensation
$50,000.00 - $60,000.00 per year
EEO Statement
Servpro® is an Equal Opportunity Employer. All protected class applicants will be considered for employment and, if hired, are eligible for all employee benefits and other employee advantages. Servpro® will provide legally required accommodation for applicants and employees with disabilities. Servpro® is a Veterans Preferred Employer.