Military Child Education Coalition® | MCEC® is hiring: Marketing Manager in Balt

Reports To: President & CEO FLSA Status: Full-time, Exempt Location: Remote with occasional travel Position Overview The Marketing Manager serves as MCEC’s strategic marketing coordinator and external agency liaison, driving brand awareness and stakeholder engagement while supporting the organization’s transformation to effectively serve the 69% of military children ages 12 and under. This role combines strategic oversight with vendor management to advance MCEC’s marketing initiatives through partnership with external marketing professionals and internal coordination. Working closely with the CEO and external marketing partners, the Marketing Manager ensures cohesive implementation of marketing strategies that tell MCEC’s story effectively while building sustainable audience growth and supporting revenue diversification goals. This position requires strong project management skills, strategic thinking, and the ability to coordinate complex initiatives across internal teams and external vendors. Success in this role directly contributes to MCEC’s brand recognition, stakeholder engagement, and the marketing foundation needed to demonstrate measurable impact to funders and families while supporting sustainable organizational growth. Essential Duties and Responsibilities Strategic Marketing Coordination & Agency Management Serve as primary liaison with external marketing firm, coordinating brand refresh initiatives, social media strategy implementation, and website development projects Collaborate with CEO and external partners to develop comprehensive marketing strategy aligned with organizational strategic priorities and evidence-based programming goals Coordinate marketing efforts across all client populations, ensuring messaging effectively reaches military families with children across all age groups, particularly K-8 demographics Manage marketing vendor relationships and contracts, ensuring deliverable quality, timeline adherence, and budget compliance while maintaining strategic alignment Lead internal marketing strategy development that complements external firm capabilities, focusing on organizational expertise and program-specific marketing needs Program Marketing & Client Engagement Develop and implement marketing strategies that effectively promote evidence-based programming for military children across all age groups, with particular emphasis on student-focused initiatives Coordinate with program teams to create compelling content and campaigns that demonstrate program impact and effectiveness to current and potential participants across student, parent, and professional audiences Coordinate with program teams to create compelling content and campaigns that demonstrate program impact and effectiveness to current and potential participants Lead marketing efforts for Student 2 Student, parent support programs, and professional development initiatives, ensuring consistent messaging and brand alignment Support program evaluation and outcome demonstration through marketing materials that clearly communicate program effectiveness and measurable impact Collaborate with program staff to develop testimonials, case studies, and impact stories that strengthen both marketing efforts and funding proposals Stakeholder Communication & Brand Management Maintain brand consistency across all organizational communications, ensuring alignment with external marketing firm recommendations and strategic messaging guidelines Coordinate internal communications strategy including staff newsletters, board communications, and stakeholder updates that support organizational transparency and engagement Manage crisis communication coordination and brand reputation monitoring in partnership with external marketing firm and organizational leadership Oversee content review and approval processes to ensure all organizational communications meet quality standards and strategic objectives Lead coordination of marketing materials for events, conferences, and speaking opportunities that position MCEC as thought leader in military child education Data-Driven Marketing & Performance Analysis Implement comprehensive tracking and analytics systems in coordination with external marketing firm to measure marketing performance and audience engagement Develop and monitor key performance indicators aligned with organizational strategic priorities, including brand awareness, stakeholder engagement, and lead generation metrics Conduct regular performance analysis and reporting to CEO and leadership team with actionable insights and optimization recommendations Support revenue diversification goals through marketing analytics that demonstrate stakeholder engagement and organizational reach to potential funders Lead data collection and analysis that supports evidence-based marketing decisions and continuous improvement in outreach effectiveness Internal Coordination & Cross-Functional Support Coordinate marketing initiatives across all organizational departments, ensuring integrated approach to stakeholder communication and brand management Support advancement team with marketing materials and strategies that enhance fundraising effectiveness and donor engagement Collaborate with program teams to ensure marketing accurately represents program offerings and effectively communicates value proposition to target audiences Lead internal marketing capacity building, providing guidance and support to staff on brand standards, messaging consistency, and marketing best practices Manage marketing technology coordination including CRM integration, email marketing platforms, and analytics tools in partnership with operations team Position Qualifications Required Qualifications Bachelor’s degree in marketing, communications, digital media, or related field from accredited institution Minimum 5 years of marketing experience with demonstrated success in vendor management, campaign coordination, and performance analytics Proven expertise in project management with experience coordinating complex initiatives across multiple stakeholders and external vendors Strong analytical skills with experience using marketing analytics tools, CRM systems, and performance measurement platforms Excellent communication and relationship management skills with ability to coordinate effectively between internal teams and external partners Experience with marketing strategy development and implementation in organizational or nonprofit settings Demonstrated ability to manage budgets, vendor relationships, and multi-channel marketing initiatives Preferred Qualifications Experience in nonprofit marketing with understanding of mission-driven communication and stakeholder engagement strategies Background in education, military family support, or youth development sectors providing context for organizational mission and client needs Experience working with external marketing agencies or consulting firms, including vendor management and project coordination Knowledge of evidence-based marketing practices and data-driven decision making in organizational settings Professional certifications in marketing, project management, or related areas demonstrating commitment to professional development Experience with marketing technology platforms and integration with organizational systems #J-18808-Ljbffr