Fay Financial
Marketing Manager Join to apply for the Marketing Manager role at Fay Financial
Founded in 2008, The Fay Group is a diversified real estate services company offering a complete range of home ownership products and services to include mortgage servicing, property renovations, property management, realty, business purpose lending, and insurance to homeowners, investors, and clients nationwide. We consider the people behind those mortgages, and work hard to give them the best opportunity to stay in their homes by providing solutions to navigate the challenges of homeownership while working toward their long‑term financial goals.
Responsibilities Reporting to the VP, Marketing, this position is responsible for supporting the planning, execution, and measurement of marketing programs that drive customer acquisition, retention, and brand awareness across assigned Business Units. The Marketing Manager oversees daily marketing operations, creates content and communications, and collaborates with internal teams to ensure alignment with company objectives and compliance standards. The role includes campaign development and delivery, audience targeting, creative production, channel execution, and performance tracking, while ensuring consistent brand messaging and regulatory compliance. The Marketing Manager collaborates with the full Marketing Team and broader leadership to provide tactical guidance and ensure seamless execution of marketing initiatives across the organization. This role has the potential to evolve into a people leadership position, with responsibilities that may include team management, performance oversight, and employee development.
Qualifications Bachelor’s Degree in Marketing, Communications, Business, or related field
5+ years’ progressive marketing experience with 2+ years in financial services, mortgage lending, or related industry experience
Proven experience executing campaigns across multiple channels (digital, social media, email, events, print)
B2C Lead Generation and measurement experience required; B2B Lead Generation is strongly preferred
Strong writing skills with demonstrated ability to create public‑facing content (ads, newsletters, website, blog articles, press releases, etc.)
Prior experience in brand/reputation management (online reviews and Google Business Profiles) preferred
Familiarity with CRM systems (e.g., Total Expert, Microsoft Dynamics 365), marketing automation tools, and analytics platforms (GA4, social media management tools, etc.)
Experience with graphic design software (Canva or similar) and AI Tools (Microsoft Pilot) is preferred
Previous experience managing people and leading teams strongly preferred
Advanced skills and experience in MS Word, Excel, and PowerPoint
Strong verbal and written communication skills
Strong interpersonal skills with the ability to collaborate effectively with multiple stakeholders across the organization
Strong analytical skills
Solid decision‑making abilities coupled with sound judgment
People management skills with the ability to coach and train others
Strong time management skills
Ability to prioritize numerous tasks and manage shifting priorities
Client‑focused with strong execution skills and results orientation
High level of precision with attention to detail and consistency
Flexible, open to change, and able to learn new things quickly
Ability to work in a collaborative environment and provide guidance for working
Benefits Medical, Dental, and Vision Insurance
Company Paid Life Insurance
Disability Insurance
Pet Insurance
401k Program with Employer Matching
3 Weeks Paid Time Off (PTO)
Paid Holidays
Wellness Initiatives
Employee Assistance Program
Hybrid Work Schedules with Remote Flex Days
Compensation The hiring range for this position is between $95,000.00-$120,000.00 annually
This position is eligible for an annual discretionary bonus
Fay is an equal‑opportunity workplace. The Fay Group and affiliated companies participate in E‑Verify. For more information, go to www.dhs.gov/E‑Verify .
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