Amazon
Entertainment & Content Marketing Operations Lead , Amazon XCM
Amazon, Santa Monica, California, United States, 90403
Entertainment & Content Marketing Operations Lead, Amazon XCM
Amazon’s Cross Channel Marketing (XCM) team is seeking an experienced and detail‑oriented Entertainment & Content (E&C) Marketing Operations Lead to drive operational excellence across Amazon’s branded entertainment and content marketing practice. This individual will partner closely with E&C and cross‑functional stakeholders to invent, simplify, and scale mechanisms that enable the team to deliver innovative branded entertainment programs at speed and scale.
The ideal candidate will bring a strong mix of program management expertise and experience with internal creative teams or external creative agencies managing campaign workflows. They will be adept at building and refining processes, leading planning, budgeting, and resourcing, and ensuring operational foundations are in place as the E&C practice grows. This role requires impeccable organizational skills, a solutions‑oriented mindset, and the ability to anticipate blockers before they arise. The right candidate will thrive in ambiguity, balance short‑term priorities with long‑term efficiency, and create clear processes that enable creative partners to focus on brand storytelling.
Key Job Responsibilities
Audit and analyze internal operations, identifying opportunities for process improvement.
Prioritize a roadmap of operational changes that balance immediate needs with long‑term efficiencies.
Drive weekly team meetings, ensuring projects remain on track and all stakeholders are aligned.
Manage the measurement workflow, ensuring assets are shared with XCMI on a quarterly basis.
Implement and oversee paid asset process for E&C, managing internal reviews and external stakeholders.
Resource and roadmap E&C projects requiring cross‑functional support.
Implement and maintain automated project tracking systems to monitor E&C outputs and ensure visibility across leadership.
Provide recommendations and inputs on staffing plans, resourcing, and agency scope.
Spearhead the annual agency review process, capturing learnings and implementing improvements.
Implement pre‑production briefing calls with partners to align on brand guidelines and efficient asset capture.
Own the E&C program budget: provide quarterly guidance to Finance and monthly updates to the team.
Submit all E&C marketing work for Finance, Legal, and PR approval, ensuring compliance with Amazon processes.
Manage contracts for all E&C marketing activities, including legal, business and finance approvals through proper Amazon tools and channels.
Basic Qualifications
6+ years of professional non‑internship marketing experience.
Experience using data and metrics to drive improvements.
Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables).
Experience building, executing and scaling cross‑functional marketing programs.
Experience communicating results to senior leadership.
Experience using Microsoft Excel to manipulate and analyze data.
Preferred Qualifications
Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights.
Experience supporting digital or traditional entertainment campaigns (content integrations, branded series, etc.).
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
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The ideal candidate will bring a strong mix of program management expertise and experience with internal creative teams or external creative agencies managing campaign workflows. They will be adept at building and refining processes, leading planning, budgeting, and resourcing, and ensuring operational foundations are in place as the E&C practice grows. This role requires impeccable organizational skills, a solutions‑oriented mindset, and the ability to anticipate blockers before they arise. The right candidate will thrive in ambiguity, balance short‑term priorities with long‑term efficiency, and create clear processes that enable creative partners to focus on brand storytelling.
Key Job Responsibilities
Audit and analyze internal operations, identifying opportunities for process improvement.
Prioritize a roadmap of operational changes that balance immediate needs with long‑term efficiencies.
Drive weekly team meetings, ensuring projects remain on track and all stakeholders are aligned.
Manage the measurement workflow, ensuring assets are shared with XCMI on a quarterly basis.
Implement and oversee paid asset process for E&C, managing internal reviews and external stakeholders.
Resource and roadmap E&C projects requiring cross‑functional support.
Implement and maintain automated project tracking systems to monitor E&C outputs and ensure visibility across leadership.
Provide recommendations and inputs on staffing plans, resourcing, and agency scope.
Spearhead the annual agency review process, capturing learnings and implementing improvements.
Implement pre‑production briefing calls with partners to align on brand guidelines and efficient asset capture.
Own the E&C program budget: provide quarterly guidance to Finance and monthly updates to the team.
Submit all E&C marketing work for Finance, Legal, and PR approval, ensuring compliance with Amazon processes.
Manage contracts for all E&C marketing activities, including legal, business and finance approvals through proper Amazon tools and channels.
Basic Qualifications
6+ years of professional non‑internship marketing experience.
Experience using data and metrics to drive improvements.
Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables).
Experience building, executing and scaling cross‑functional marketing programs.
Experience communicating results to senior leadership.
Experience using Microsoft Excel to manipulate and analyze data.
Preferred Qualifications
Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights.
Experience supporting digital or traditional entertainment campaigns (content integrations, branded series, etc.).
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
#J-18808-Ljbffr