Digicon
Job Description
The Marketing Specialist for Digicon will create B2B content for brand awareness, lead generation and nurturing.
You will be perfect for this job if you are a whiz at turning technical information into reader-friendly stories that educate and encourage followers to act. You must have a passion for digital marketing and technology.
Primary / Essential Duties and Key Responsibilities
Develop short and long-form content for generating leads and awareness, including (but not limited to) email, blog posts, social posts, webinars, PowerPoints, videos, interactive content, and more.
Create and review marketing emails in HubSpot and AWS portal
Manage Google Ads account, create ads, manage budget, and submit invoices internally
Manage website, including writing posts, curating posts, formatting and publishing posts, and monitoring metrics.
Help manage webinars, train speakers, or conduct webinars
Maintain our social presence across LinkedIn, Twitter, Instagram and Facebook, optimizing for growth and engagement using HubSpot
Write content as needed to ensure consistency in quality, style, and brand voice across the business.
Work closely with team to produce assets that are SEO-friendly, visually appealing, and on-brand.
Ability to create landing, resource, 10x, and other pillar pages using HubSpot or WordPress
Ability to take ownership and manage projects
Able to review and improve sales emails and call scripts
Required Qualifications Knowledge, Skills and Abilities
Excellent writing skills
Ability to understand technology topics and communicate them in a simple and interesting manner
Knowledge of digital marketing, including SEO, clusters, and keyword research
Understanding basic graphic design principles and create graphics via Canva templates
A continuous learner mindset and can-do attitude
Experience with WordPress (updating website content)
Experience, Education, Certification, License and Training
1-3 years of experience developing content including emails for multiple formats
Proficiency with social media platforms (LinkedIn, Twitter, Instagram, Facebook, YouTube)
Preferred Qualifications
B.A. in journalism, communication, or marketing
Experience with marketing automation and email software, Hubspot preferred
Experience working for a B2B company, technology industry preferred
Experience with WordPress
Creative
#J-18808-Ljbffr
You will be perfect for this job if you are a whiz at turning technical information into reader-friendly stories that educate and encourage followers to act. You must have a passion for digital marketing and technology.
Primary / Essential Duties and Key Responsibilities
Develop short and long-form content for generating leads and awareness, including (but not limited to) email, blog posts, social posts, webinars, PowerPoints, videos, interactive content, and more.
Create and review marketing emails in HubSpot and AWS portal
Manage Google Ads account, create ads, manage budget, and submit invoices internally
Manage website, including writing posts, curating posts, formatting and publishing posts, and monitoring metrics.
Help manage webinars, train speakers, or conduct webinars
Maintain our social presence across LinkedIn, Twitter, Instagram and Facebook, optimizing for growth and engagement using HubSpot
Write content as needed to ensure consistency in quality, style, and brand voice across the business.
Work closely with team to produce assets that are SEO-friendly, visually appealing, and on-brand.
Ability to create landing, resource, 10x, and other pillar pages using HubSpot or WordPress
Ability to take ownership and manage projects
Able to review and improve sales emails and call scripts
Required Qualifications Knowledge, Skills and Abilities
Excellent writing skills
Ability to understand technology topics and communicate them in a simple and interesting manner
Knowledge of digital marketing, including SEO, clusters, and keyword research
Understanding basic graphic design principles and create graphics via Canva templates
A continuous learner mindset and can-do attitude
Experience with WordPress (updating website content)
Experience, Education, Certification, License and Training
1-3 years of experience developing content including emails for multiple formats
Proficiency with social media platforms (LinkedIn, Twitter, Instagram, Facebook, YouTube)
Preferred Qualifications
B.A. in journalism, communication, or marketing
Experience with marketing automation and email software, Hubspot preferred
Experience working for a B2B company, technology industry preferred
Experience with WordPress
Creative
#J-18808-Ljbffr