MoneyGram
Company Description
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Role Description
- Responsibilities (Meta-only) Own the growth plan & budget for Meta (monthly/quarterly forecasts, pacing, and ROAS/CAC targets).
- Design full-funnel strategy (Awareness → Consideration → Conversion) and scale with CBO/ABO, bid strategies (Highest Volume, Cost Cap).
- Lead a rapid creative testing cadence (hooks, formats, Reels/Stories/Feed), develop briefs, and collaborate with designers/editors.
- Stand up robust measurement & tracking: Pixel/SDK, CAPI, AEM, event hygiene, UTMs, and dashboards; run A/B/Multivariate tests.
- Maintain policy compliance & brand safety, troubleshoot delivery limits, stabilize learning, and manage ramp-up/ramp-down.
- Coordinate cross-functionally (Product/Data/Creative) to turn insights into launches; manage agencies/freelancers as needed.
- Report weekly on CPL, CPA, ROAS/MER, cohort quality, and next-step experiments.
Qualifications
- Must-Haves
- Hands-on Meta Ads experience managing ≥ $5,000/month (big plus: ≥ 20,000/month or seasonal scale).
- Portfolio/case studies with clear business outcomes (ROAS/MER, CAC, budget scale, speed of testing).
- Proficiency in Ads Manager, Event Manager, Pixel/CAPI, logical campaign structures (naming, UTMs, rules).
- Clear communicator; data-driven; strong cross-functional collaboration.
- Nice-to-Haves (still Meta-only)
- Advantage+ (Shopping/App), Shops/Checkout, Lead Ads + Instant Forms, Click-to-WhatsApp/IG DM.
- Familiarity with Meta Ads Reporting/Marketing API.
- 0–2 years total experience is fine if the results are real (internships/projects welcome).
- Qualifications
- Comfortable running the loop: design → launch → measure → iterate