NAC
Head of Digital Marketing / Online Marketing (m/w/d) Job at NAC in Centreville
NAC, Centreville, VA, US
Marketing Manager -Responsible to lead the marketing efforts in one of the NAC office locations as well as support market-sector business development strategies for the entire firm. The Marketing Manager will lead a wide spectrum of marketing and business development activities. These include managing the marketing workflow and staff priorities in the local office, preparation of proposals, SOQ’s, interviews and presentations, public relations, market research, networking, and working with the Managing Principal and designated Market Leader Principals to develop and manage marketing budgets and strategies. The Marketing Manager is responsible to generate and lead winning proposals and shortlist presentations for NAC.
Requirements
Essential Functions:
Work with Principals and other seller/doers to define proposal and shortlist presentation strategies
Perform market research to build client, project, and competitor intelligence
Develop and format SOQs, proposals, and SF330 submittals in InDesign
Produce graphic material including PowerPoint presentations, boards, and leave-behinds
Create and update resumes, project descriptions, and proposal information
Coordinate and document client debriefs
Track and produce design award submittals
Position the firm and its staff as thought leaders
Work with the Corporate Communications Director to coordinate external messaging and presentation topics, and develop content for public relations and social media activities
Maintain photography and other visual imagery files in digital asset management system
Share marketing information, challenges, solutions, and lessons learned with other NAC marketing staff
Support and collaborate with the marketing teams in our Spokane and Los Angeles offices on proposals or other marketing efforts
Attend industry events, such as association meetings and conference, to build a personal network and gather intel about clients, competitors, and industry trends
Coordinate with the Higher Education Market Leader Principal to develop higher education business development strategies and opportunities across the firm
Direct the activities of the Senior Marketing Coordinator and Proposal Coordinator and support their support their professional development
Competencies
Knowledge of the PK-12, higher education and healthcare markets preferred
Critical thinking and engagement skills
Detail oriented
Superior copywriting and copy-editing skills
Strong verbal communication and interpersonal skills
Project management and coordination experience
Strategic thinker: ability to identify unique client needs and challenges
Design aptitude for creating marketing materials representative of a design firm
Excellent command of Microsoft Office and Adobe Creative Suite software programs
Experience with databases and CRM programs
Experience working on international marketing pursuits preferred
Collaborative team attitude: must be for the team; a success for one is a success for all