Marketing Coordinator Job at FIELD GRADE in Brooklyn

The Digital Marketing Coordinator will be integral to executing Field Grade's digital strategy. This role balances creative coordination with operational management-supporting content creation (especially for photography), managing key digital platforms, and overseeing our social media presence. The ideal candidate is both organized and creative, detail-oriented yet capable of working fluidly across teams to drive brand consistency and engagement.

• Create, schedule, and publish content across Instagram, TikTok, Facebook, and other relevant platforms.
• Monitor engagement, respond to comments/messages, and support community building.
• Perform regular audits of social media presence-evaluate post performance, brand tone consistency, and visual cohesion.
• Analyze social media performance metrics (reach, engagement, sentiment) to refine content strategy.

• Collaborate with marketing and creative teams to plan and execute photoshoots-coordinating logistics, timelines, shot lists, locations, and talent.
• Source and communicate with photographers, videographers, creative directors, stylists, and other vendors.
• Assist in casting models or talent that align with Field Grade's brand aesthetic for product and lifestyle shoots.
• Facilitate production workflow-managing briefs, releases, and asset deliveries.

• Maintain and optimize Field Grade's Shopify store-update product listings, manage collections, promos, site content, and troubleshoot basic issues.

• Assist in campaign planning and execution for email, social, and other digital channels; support creative asset assembly and scheduling.
• Source or curate content and assets-images, copy, styling elements-for marketing materials
• Help monitor campaign performance using tools like Google Analytics, Shopify reports, and social analytics dashboards.
• Track projects and deliverables via project management tools; help maintain asset libraries and content calendars
• Assist with vendor and stakeholder communications-managing relationships, timelines, and expectations.

Education & Experience

• Bachelor's degree in Marketing, Communications, Business, or related field; or equivalent work experience.
• 2+ years in e-commerce, digital marketing, content coordination, or related roles preferred.

Skills & Competencies

• Proficient with Shopify, Amazon Seller Central (or equivalent marketplace), social media platforms, and analytics tools.
• Excellent organizational and project management skills-able to manage multiple moving parts and deadlines.
• Strong communication and coordination abilities-comfortable interfacing with creatives, vendors, and internal stakeholders.
• Creative sensibility-understand visual branding, photography, and storytelling.
• Detail-oriented with strong attention to timing, accuracy, and consistency.
• Basic understanding of SEO, social media advertising, and digital marketing principles

Nice-to-Haves

• Familiarity with content management systems, email marketing tools, or asset management systems.
• Experience in casting, creative production, or managing photography/video shoots.
• Photo or video editing skills.