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AEG is hiring: Senior Social Media Manager in Hoboken

AEG, Hoboken, NJ, US

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NJ/NY Gotham FC ("Gotham FC" or "the Club") is a National Women's Soccer League ("NWSL") team representing New Jersey and New York. The team plays at Sports Illustrated Stadium in Harrison, NJ. At Gotham FC, we don't just play soccer; we set trends, challenge the status quo, and lead with bold creativity. While our roots are grounded in the tradition of the beautiful game, everything else about us is fiercely original. We're here to redefine expectations, break boundaries, and build something that hasn't been done before. If you're ready to push the limits and make an impact, you belong at Gotham FC.

The Role:

Gotham FC is looking for a Senior Social Media Manager who thrives in fast-paced environments and understands the intensity of working in sports. Our ideal candidate will bring a strong passion for sports and social media, paired with innovative thinking and a strong understanding of social media and content strategy. This candidate will be entrusted with continuing to develop and grow our voice across all platforms, driving storytelling and fandom, building authentic connections with our ever-growing fanbase. Reporting directly to the Senior Director of Content, this candidate will ideate and execute social strategies that reflect both the tradition of our sport and the bold vision of Gotham FC's style of play and future.

Key Responsibilities:
  • Social
    • Co-manage always-on executions for Gotham FC's social channels (X, Instagram, TikTok, Facebook, Threads, YouTube, and emerging platforms)
    • Develop social campaigns and strategies that drive social growth, with an emphasis on TikTok to double our following by EOY
    • Identify creative ways to increase and support ticket sales
    • Actively conceptualize, create, curate, and publish engaging content that embodies Gotham FC's distinct voice and brand ethos, and engages with trends.
    • Keep social Asana calendar up to date/planned ahead
    • Manage cross-functional creative/content requests
    • Work with Comms/Marketing teams to ensure social supports business/team announcements, ticket sales initiatives, merch releases, and more.
  • Content Coverage
    • iPhone coverage for home and away matches, training, events, community activations, productions, and more, ensuring our most compelling content is captured and shared with fans
    • Create and execute content briefs for productions, trainings, and match days
    • This role will be a key contributor to capturing content being posted across all channels. From BTS on media day to BTS at player appearances, matchday coverage and production additions.
  • Sponsorship
    • Collaborate cross-functionally to fulfill Gotham FC's partner deliverables
      • Includes planning and posting for sponsor content series
      • Includes management of sponsor/partner shot lists for match days
      • Includes ideation and execution of creative partner content (series/posts)
    • Manage content production briefs, player appearance briefs, Teamworks conversations, storyboard creation, and more with partnership marketing team
  • Matchdays/Match Travel
    • Cover home and away matches
    • Travel for away matches (not all, travel divided between content team)
    • Cover trainings and other events/activities while travel for away matches
    • Must attend all home matches in Harrison New Jersey
    • Coverage on match days is intense and requires the ability to cover the match from your iPhone and post in real time.
    • Home matches also include management of VIPs/Influencers and freelancers
  • Analytics/Trend Forecasting
    • Monitor and analyze analytics to optimize content performance, growth, and engagement, providing regular reports and actionable recommendations
    • Create/present monthly reports to share growth and areas for improvement
    • Proactively scout emerging trends and leverage culturally relevant moments to keep Gotham FC at the forefront of sports and entertainment conversation and grow followers.
  • Influencers
    • Manage influencers involvement in content
    • Manage influencer/VIP involvement on matchdays
    • Increase our influencer engagement by managing influencer match attendance, writing content briefs, and working with ticketing to track FEVO link clicks/conversions.
Qualifications:
  • 4+ years of professional experience in social media management, digital marketing, or related roles, preferably in sports, entertainment, or lifestyle brands.
  • Ability to highlight past creative social media campaigns and content that were both/either successful or learnings
  • Fluency with major social media platforms, their analytics, and best practices; understanding of emerging platforms is a plus.
  • Strong visual sensibility and basic photo/video skills
  • Must be able to use creative tools such as Slate, Canva, Adobe Suite, CapCut, etc.
Capability & Other Characteristics:
  • Able to work nights, weekends, and matchdays as the team's schedule demands.
  • Exceptional communication, writing, and organizational skills
  • Excellent collaborator
  • Proficiency with Spanish and Portuguese is a plus
  • Based in the NJ/NY area and available for in-person coverage and collaboration
  • Legally authorized to work in the United States.
Who You Are:
  • Boundary-Pusher: see standards as starting points and always try to be different/first
  • Storyteller: know how to craft and execute creative concepts that engage and inspire
  • Self-Starter: take initiative, own your work, and thrive in unconventionality
  • Collaborator: enjoy cross-functional work to solve problems and achieve shared goals
  • Soccer Enthusiast: understand the sport, live the culture, love the community
Why Join Gotham FC: At NJ/NY Gotham FC, we are committed to building a world-leading Operations Department that contributes directly to our success on the field. The Team Experience & Services Manager will be at the heart of this effort, helping to create a supportive, inclusive, and professional environment for our First Team players and staff. If you are passionate about soccer, enjoy working in a fast-paced environment, and want to be part of a forward-thinking team, we encourage you to apply.

Location:

Based at Gotham FC's business office, which is located at 15 Exchange Place Jersey City, New Jersey, on a hybrid working schedule which consists of three core in-office/in-person days (Tuesday, Wednesday, and Thursday) and two non-core days (Monday and Friday), with the option of being in the business office or remote. Ability to attend all home games and any mandatory events as well as away games, as necessary. Expect to travel for other business-related needs, as they arise. Ability to work at the team's soccer operations office in Whippany, New Jersey, as needed. Gotham FC requires its associates to live in its market, that is, within reasonable commuting distance of Gotham FC's offices, practice facility and Sports Illustrated Stadium.

Gotham FC is an equal opportunity employer and welcomes everyone to our team. We are committed to broadening the pool of qualified talent for consideration, including those who have been historically underrepresented. We strongly encourage people of color, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents, and individuals with disabilities to apply.

Job type: Full-time/Exempt position

Salary range: $90,000-$110,000

Benefits : Medical, Dental & Vision benefit plans available for Employee and Family, Employee funded 401(k) option

This job description is a broad summary of the essential job functions and general duties for this position, the additional job duties that may be required from time-to-time, the level of knowledge and skill typically required, and the scope of responsibility, but should not be considered an all-inclusive listing of work requirements. The person in this role may be required to and must be willing to perform other duties as assigned, to meet organizational needs. This job description may be modified from time to time, at the sole discretion of Gotham FC.

This employee must follow and enforce all policies and procedures formulated by Gotham FC and be a role model for the organization.

The existence of this job description does not modify the employee's "at-will" status. That is, unless a signed employment contract specifying a term of employment exists between Gotham FC and the employee or his/her/their representative, both Gotham FC and the employee will have the right to terminate the employment relationship at any time, with or without reason or notice, unless otherwise prohibited by law.

Job Questions:
  1. Please list the languages that are you able to communicate in, and your level of knowledge.
  2. What is your salary expectation?
  3. Are you legally authorized to work in the United States?