The University Of Tulsa
The University Of Tulsa is hiring: Creative Director. in Tulsa
The University Of Tulsa, Tulsa, OK, US, 74145
Job Description
The Director of Content will serve as the External Relations department lead for all digital content, with a large focus on attendance and revenue growth, be responsible for the direction and growth of The University of Tulsa brand and will manage the main athletic social media outlets.
Job Summary
The essential functions of this role include graphic design, social media management, content strategy, photography/videography, and game day execution.
Responsibilities
In-House Materials – team collateral materials including but not limited to yearly schedule poster, game day graphics, award graphics, templates for team use, camp brochures, stationary, internal documents, etc., will use working knowledge of the printing process, digital photography, videography, and techniques for use in motion graphics; supervises creative photo shoots of players.
Develop graphic design collateral for external units to utilize for digital and printed purposes. Collateral will be expected to grow the visibility and brand for The University of Tulsa athletic program.
Social Media
Manages and directs content for the main athletic social media sites including the creation and implementation of yearly social media strategies and plans for Facebook, Instagram, Twitter.
Works with the external staff to ensure that content is regularly updated on the department’s main social media accounts, while regularly engaging with fans on social media.
Willingness to help athletes navigate branding and image on their personal social media to help with their NIL initiatives and growth on social.
Content Strategy & Planning
Develop and execute comprehensive short- and long-term content strategies and social media calendars aligned with brand goals; oversee planning, ideation, and scheduling across platforms to ensure consistent messaging, timely execution, and audience engagement.
Photography / Videography
Ability to work a camera to capture the team and staff in both on campus and community events that will tell the story of the Tulsa Athletics.
Willingness to work with others on staff to ensure every sport is accounted for from a creative point of view throughout each week.
Willingness to run teams through a photoshoot each year to have a direct reflection of what you need for graphics and other content to use throughout the season.
Game Day
Sets the direction of storytelling each game with a thought out shot list for the rest of the creative staff to follow and execute.
Captures and collects content during games to use as resources for recruiting, marketing and coaching staff materials from the beginning of the day to after the game.
Performs other duties as needed / assigned.
Special Job Dimensions
Work requires working with highly sensitive or confidential information.
Required Qualifications
Knowledge / Skill / Ability:
Strong knowledge of social media platforms and trends; exceptional design, communication, and social media analytical skills; proven ability to develop an effective social media design plan to achieve goals.
Strong work ethic, self-starter; strong attention to detail and communication (written / verbal) skills.
Ability to build and maintain social content calendar and communicate / collaborate with cross functional groups to complete responsibilities.
Knowledge of current social and digital media trends and specifications.
The ability to train and manage our pathways students, providing clear direction, delegate tasks and ensuring quality and timely completion of assignments while fostering a positive and personal learning environment.
Able to work some evening and weekend hours and travel with teams, when needed.
Experience and Education
Bachelor’s degree or relevant training / experience.
Experience creating and editing photo video content, including proficiency with Adobe Creative Suite (Premiere Pro, After Effects, Photoshop, etc.) and other digital content.
Preferred Qualifications
Physical Demands:
Mobility – Ability to move around athletic facilities, including stadiums, gyms, and fields. This may involve walking long distances, climbing stairs, or standing for extended periods.
Lifting / Carrying – Occasionally lifting or carrying equipment such as cameras, tripods, or promotional materials (typically up to 20–30 lbs).
Dexterity – Frequent use of hands and fingers for operating cameras, editing equipment, and computers.
Visual and Auditory Acuity – Good vision and hearing are essential for capturing and editing content, monitoring events, and communicating effectively.
Environmental Tolerance – Willingness to work in various weather conditions (heat, cold, rain) during outdoor sports events.
Fast‑paced and dynamic – Often requires quick decision‑making and adaptability during live events.
Extended hours – May include evenings, weekends, and holidays depending on game schedules and content deadlines.
Travel – Some roles may require travel with teams or to cover events off‑site.
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