RealSelf is hiring: Manager, Digital & Influencer Marketing (NYC) in New York

About RealSelf:

For two decades, RealSelf has been the trusted authority in the aesthetics space. Now, we're evolving into something even more powerful-a dynamic digital ecosystem that puts consumers at the center of their aesthetic journey.

What sets us apart? We're the only destination that combines verified patient experiences, board-certified expert guidance, and cutting-edge technology to help you make confident, informed decisions about your aesthetic goals.

RealSelf is your judgment-free destination for all things aesthetics-whether you're just curious or ready to transform. We're building a safe space where authenticity meets aspiration, and where every aesthetics journey is celebrated.

Join us as we embrace this exciting evolution. Your best self awaits.

Role Overview:

We're looking for a proactive, strategic leader to own RealSelf's digital strategy, grow our audience, and lead both influencer and paid sponsorship programs across social and newsletter channels. This is a hands-on role for someone who is highly organized, skilled at project management, data-driven, and highly collaborative, able to translate insights into actionable strategies that deliver measurable results.

Key Responsibilities:

• Develop RealSelf's multi-platform social media strategy to drive audience growth, engagement, and brand awareness.
• Leverage influencer partnerships from strategy through execution-including sourcing, contracting, content planning, and performance tracking-to amplify reach and impact.
• Manage sponsored content partnerships from brands, doctors, and providers across social platforms and newsletters, ensuring timely delivery and optimized performance.
• Stay ahead of emerging social trends, platform updates, and competitive activity to keep RealSelf's digital presence innovative and relevant.
• Collaborate cross-functionally with Digital, Brands, and Provider Sales teams to align messaging, campaigns, and brand storytelling.
• Serve as a mentor and leader within the Digital team, setting high standards for execution, communication, and results.

Requirements:

• 2-5 years of experience managing social media strategy and influencer programs, preferably in a consumer brand, beauty, aesthetics, or related industry.
• Knowledge of email marketing and newsletter strategy.
• Proven track record of delivering measurable audience growth and engagement results across major platforms (Instagram, TikTok, YouTube, LinkedIn, etc.).
• Strong analytical skills with experience interpreting data and applying insights to strategy.
• Excellent written communication skills with the ability to quickly adopt and maintain a brand's tone of voice.
• Clear point of view on social and newsletter content, with the confidence to take creative risks and test bold ideas that drive engagement.
• Excellent communication, presentation, and collaboration skills.
• Demonstrated ability to lead projects, manage multiple priorities, and meet deadlines in a fast-paced environment.
• Located in NYC and comfortable coming into the RealSelf office 2-3 days a week.

Ideal Qualities:

• You have a passion for beauty and pop culture.
• You operate without ego and are a collaborative team player with a proactive and entrepreneurial mindset.
• You thrive in a startup environment, are comfortable with ambiguity, and feel excited to build new processes from the ground up.
• You have exceptional organizational skills and attention to detail.

Perks & Benefits:

• You'll work alongside our inspiring world-class team to create content and build products that connect and empower millions of people around the world, wherever they may be on their aesthetics journey.
• Health benefits: We offer comprehensive benefits for medical, dental and vision 100% paid for by RealSelf at the employee level.
• Work-life balance: Enjoy paid time off, including no work on your birthday and Summer Fridays, as well as generous leave options for life events such as becoming a parent.
• 401(k) matching: Plan for the future and take advantage of our 401(k) plan with a company match.
• Treatment reimbursement: At RealSelf, we encourage our team to walk in our audience's shoes. That's why we offer a cosmetic treatment reimbursement program to employees who would like to take on a more active role as the consumer.
• Company holidays: We believe in celebrating holidays! Enjoy time off during our 12 company-wide holidays + no work on your birthday!
• Hybrid NYC office: We recognize that there's no one size fits all with office culture. That's why we believe in a flexible hybrid schedule for our New York City employees, who can enjoy the benefits of in-person collaboration in our office as well as deep work time while remote at home.

$90,000 - $125,000 a year

*Compensation will be evaluated based on experience.

RealSelf is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.

More About RealSelf

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Tech Crunch - RealSelf, a community for cosmetic treatments, raises $40 million