Brick Executive Search
BRICK EXECUTIVE SEARCH has been retained to recruit a high performing Chief Marketing Officer for a womens clothing, footwear and accessories omni channel retailer.
Position Overview This is not a role for traditional marketers or consensus‑seekers. We need a transformational CMO with both proven vision and flawless execution—someone who has personally architected a fashion brand’s meteoric rise. You’ll sit at the leadership table as a true peer, driving the brand’s evolution into a household name through omnichannel dominance.
What It Takes Brand Vision & Leadership
Develop and drive a clear, audacious vision for national expansion—maintaining our bold identity while creating mainstream magnetism
Command respect with a definitive point of view and the backbone to defend it—you’re respected, not necessarily universally liked
Function as a true executive leader, not just a marketing tactician—your voice shapes company direction
Craft distinctive competitive positioning that differentiates this brand from established national brands
Omnichannel Excellence
Architect seamless customer experiences that drive both explosive e‑commerce growth and thriving retail expansion
Demonstrate mastery of the digital‑to‑physical customer journey similar to how Reformation’s Yael Aflalo unified digital buzz with compelling store experiences
Leverage AI and emerging technologies to create competitive advantages in personalization, trend forecasting, and operational efficiency
Collaborate closely with merchandising, product, and operations to ensure brand consistency at every customer touchpoint
Digital Dominance
Own the entire digital marketing ecosystem with the intuitive understanding of what creates viral moments
Navigate social platforms like TikTok with the fluency and cultural intelligence of Depop’s Peter Semple
Build authentic influencer relationships that transcend transactional partnerships—creating a cultural movement, not just content
Architect and implement a sophisticated marketing technology stack that scales with our ambitions
Growth Execution
Demonstrate a bias toward action with the calculated risk‑taking approach that
Deliver measurable results through sophisticated performance marketing strategies
Balance creative ambition with analytical discipline—your decisions are data‑informed but visionary‑led
Own P&L responsibility for marketing, optimizing budget allocation to maximize ROI across channels
Drive customer acquisition while building retention programs that foster long‑term loyalty
Market & Customer Intelligence
Establish voice‑of‑customer programs and customer research initiatives that inform product and marketing strategy
Develop sophisticated segmentation models that power personalized marketing at scale
Monitor competitive landscape continuously, adapting strategies to maintain this brand’s distinctive positioning
Create an innovation pipeline that keeps the brand at the forefront of fashion marketing trends
Communication & Reputation
Oversee PR strategy, media relations, and external communications to amplify brand awareness
Develop crisis management protocols that protect brand reputation
Articulate the brand’s values, including sustainability initiatives, as integral elements of brand storytelling
Build relationships with fashion media, industry influencers, and potential strategic partners
Team Leadership
Attract, develop, and retain world‑class marketing talent across specialties
Create a high‑performance culture balanced with mentorship and professional development
Foster cross‑functional collaboration that breaks down traditional marketing silos
Establish centers of excellence in key marketing disciplines that drive the organization forward
What You Bring
Proven Transformation Experience: You’ve personally led a fashion or retail brand through explosive national growth with tangible results.
Digital + Physical Fluency: Deep expertise across e-commerce and physical retail—not just theory, but hands‑on success.
Leadership Presence: You operate as a true member of the leadership team, pushing the business forward with conviction and vision.
Cultural Intelligence: You intuitively understand what’s driving fashion culture now and what will drive it next.
Execution Mindset: Your playbook isn’t theoretical—it’s built on victories you’ve personally engineered and can replicate.
Strategic Vision: You see around corners, anticipating market shifts before competitors.
Global Perspective: Experience that will eventually support international expansion ambitions.
Financial Acumen: Sophisticated understanding of marketing economics, CAC, LTV, and growth modeling.
10+ Years: Senior marketing leadership in fashion, consumer brands, or retail with progressive responsibility.
The Opportunity
Direct partnership with the leadership team to architect the brand’s national expansion
Autonomy to build and execute your vision with meaningful resources
Competitive compensation reflecting true executive partnership, including equity
The platform to create your legacy by transforming an emerging brand into a national powerhouse
#J-18808-Ljbffr
Position Overview This is not a role for traditional marketers or consensus‑seekers. We need a transformational CMO with both proven vision and flawless execution—someone who has personally architected a fashion brand’s meteoric rise. You’ll sit at the leadership table as a true peer, driving the brand’s evolution into a household name through omnichannel dominance.
What It Takes Brand Vision & Leadership
Develop and drive a clear, audacious vision for national expansion—maintaining our bold identity while creating mainstream magnetism
Command respect with a definitive point of view and the backbone to defend it—you’re respected, not necessarily universally liked
Function as a true executive leader, not just a marketing tactician—your voice shapes company direction
Craft distinctive competitive positioning that differentiates this brand from established national brands
Omnichannel Excellence
Architect seamless customer experiences that drive both explosive e‑commerce growth and thriving retail expansion
Demonstrate mastery of the digital‑to‑physical customer journey similar to how Reformation’s Yael Aflalo unified digital buzz with compelling store experiences
Leverage AI and emerging technologies to create competitive advantages in personalization, trend forecasting, and operational efficiency
Collaborate closely with merchandising, product, and operations to ensure brand consistency at every customer touchpoint
Digital Dominance
Own the entire digital marketing ecosystem with the intuitive understanding of what creates viral moments
Navigate social platforms like TikTok with the fluency and cultural intelligence of Depop’s Peter Semple
Build authentic influencer relationships that transcend transactional partnerships—creating a cultural movement, not just content
Architect and implement a sophisticated marketing technology stack that scales with our ambitions
Growth Execution
Demonstrate a bias toward action with the calculated risk‑taking approach that
Deliver measurable results through sophisticated performance marketing strategies
Balance creative ambition with analytical discipline—your decisions are data‑informed but visionary‑led
Own P&L responsibility for marketing, optimizing budget allocation to maximize ROI across channels
Drive customer acquisition while building retention programs that foster long‑term loyalty
Market & Customer Intelligence
Establish voice‑of‑customer programs and customer research initiatives that inform product and marketing strategy
Develop sophisticated segmentation models that power personalized marketing at scale
Monitor competitive landscape continuously, adapting strategies to maintain this brand’s distinctive positioning
Create an innovation pipeline that keeps the brand at the forefront of fashion marketing trends
Communication & Reputation
Oversee PR strategy, media relations, and external communications to amplify brand awareness
Develop crisis management protocols that protect brand reputation
Articulate the brand’s values, including sustainability initiatives, as integral elements of brand storytelling
Build relationships with fashion media, industry influencers, and potential strategic partners
Team Leadership
Attract, develop, and retain world‑class marketing talent across specialties
Create a high‑performance culture balanced with mentorship and professional development
Foster cross‑functional collaboration that breaks down traditional marketing silos
Establish centers of excellence in key marketing disciplines that drive the organization forward
What You Bring
Proven Transformation Experience: You’ve personally led a fashion or retail brand through explosive national growth with tangible results.
Digital + Physical Fluency: Deep expertise across e-commerce and physical retail—not just theory, but hands‑on success.
Leadership Presence: You operate as a true member of the leadership team, pushing the business forward with conviction and vision.
Cultural Intelligence: You intuitively understand what’s driving fashion culture now and what will drive it next.
Execution Mindset: Your playbook isn’t theoretical—it’s built on victories you’ve personally engineered and can replicate.
Strategic Vision: You see around corners, anticipating market shifts before competitors.
Global Perspective: Experience that will eventually support international expansion ambitions.
Financial Acumen: Sophisticated understanding of marketing economics, CAC, LTV, and growth modeling.
10+ Years: Senior marketing leadership in fashion, consumer brands, or retail with progressive responsibility.
The Opportunity
Direct partnership with the leadership team to architect the brand’s national expansion
Autonomy to build and execute your vision with meaningful resources
Competitive compensation reflecting true executive partnership, including equity
The platform to create your legacy by transforming an emerging brand into a national powerhouse
#J-18808-Ljbffr