Jack Link's Protein Snacks
Vice President MarketingJack Links Brand
Jack Link's Protein Snacks, Minneapolis, Minnesota, United States, 55400
Job Description
The Vice President, Marketing, will lead the marketing and strategic growth plan for the Jack Links brand, including the core portfolio of meat snacks, refrigerated snacks, brand extension platforms and partnerships. This senior Marketing leader will have full P & L accountability and be ultimately responsible for delivering on all volume and profit objectives for the Jack Link's brand.
The responsibilities of this position shall consist of, but not be limited to, the following:
Lead, coach and professionally develop team members with a focus on developing functional, interpersonal, and leadership skills. Understand, develop and maintain the core Company competencies: Customer Focus, Decision Quality, Ensures Accountability, Communicate Effectively, Instills Trust, Drives Results, and Situational Adaptability in one’s self as well as the Marketing Team
Lead agencies and vendors to deliver projects
Develop and guide the strategic initiatives for the brands in service of the Company’s overall objectives, goals and strategies
Ensure all brands have a clear, strong, and well-communicated consumer-based differentiated brand positioning that provides clear direction for the organization across product, brand, and class of trade
Identify new product and commercial opportunities to drive revenue, margin and profit growth
Assess competitive threats, determine best courses of action to mitigate potential risks, and execute accordingly
Lead with partnerships team, including innovation, communications, strategic vision and execution
Manage a distinct Stage Gate approach with the appropriate processes, tools, and metrics to support new growth opportunities
Assess and prioritize business initiatives in an environment of rapid change. Respond and manage quickly to market opportunities, sometimes with limited information
Champion the integrated communications process to drive exceptional consumer communication, including traditional media, digital media, social media, email, and public relations, with the internal marketing services partner as applicable
Be a visible and vocal champion for all Jack Link's brands within the Company and with customers and partners
Function as a core equity assets steward for designated global/major regional brand(s) as appropriate
Performs other duties and responsibilities as necessary
Qualifications Required Education:
****
Bachelor’s degree or equivalent
Required Experience
Minimum 10+ years related Marketing experience
CPG Marketing experience
Exceptional visionary and strategic leadership skills, demonstrated at the Vice President level, including accessing the needs of current talent and recommending talent requirements to meet future business needs
Extensive understanding of brand marketing and general management principles
Demonstrated strong P & L management and performance driven marketing experience
Proven ability to use qualitative and quantitative data to develop actionable insights.
Fluent in traditional, digital, social media marketing and public relations
A strong coach with demonstrated skills and experience in providing feedback and development opportunities that engages Team Members, creating a bench of future talent from within
Excellent verbal and written communication skills; must work effectively with all levels of leadership and employees
Highly organized with strong on time management and meeting deadline skills
Strong analytical skills and data-driven thinking
Highly creative with ability to think out of the box
Proficient in Internet navigation, Microsoft Word, Excel, PowerPoint, and Outlook
Preferred
MBA
Food experience
JACK LINK’S CORE VALUES Be Real, Speed Matters, Stewardship, Relationship Driven, Self-Discipline, and Show Awesome Character.
Additional Information The salary range for this role is $232,800 - $320,100 (Annually). Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, and candidate skill set and experience. Base pay is just one component of Jack Link’s Total Rewards package for Team Members. Other rewards may include annual incentive and program-specific awards. Jack Link’s provides a variety of benefits to eligible Team Members, including medical, dental and vision benefits, life and disability insurance, 401k participation, paid holidays, and paid time off.
EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER Jack Link’s provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic that is protected by federal, state or local law.
E-VERIFY Jack Link’s is participant in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For information about the E-Verify program, please visit: http://www.uscis.gov/e-verify/employees
All your information will be kept confidential according to EEO guidelines.
Compensation Salary range: $232,800 - $232,800 per year
#J-18808-Ljbffr
The Vice President, Marketing, will lead the marketing and strategic growth plan for the Jack Links brand, including the core portfolio of meat snacks, refrigerated snacks, brand extension platforms and partnerships. This senior Marketing leader will have full P & L accountability and be ultimately responsible for delivering on all volume and profit objectives for the Jack Link's brand.
The responsibilities of this position shall consist of, but not be limited to, the following:
Lead, coach and professionally develop team members with a focus on developing functional, interpersonal, and leadership skills. Understand, develop and maintain the core Company competencies: Customer Focus, Decision Quality, Ensures Accountability, Communicate Effectively, Instills Trust, Drives Results, and Situational Adaptability in one’s self as well as the Marketing Team
Lead agencies and vendors to deliver projects
Develop and guide the strategic initiatives for the brands in service of the Company’s overall objectives, goals and strategies
Ensure all brands have a clear, strong, and well-communicated consumer-based differentiated brand positioning that provides clear direction for the organization across product, brand, and class of trade
Identify new product and commercial opportunities to drive revenue, margin and profit growth
Assess competitive threats, determine best courses of action to mitigate potential risks, and execute accordingly
Lead with partnerships team, including innovation, communications, strategic vision and execution
Manage a distinct Stage Gate approach with the appropriate processes, tools, and metrics to support new growth opportunities
Assess and prioritize business initiatives in an environment of rapid change. Respond and manage quickly to market opportunities, sometimes with limited information
Champion the integrated communications process to drive exceptional consumer communication, including traditional media, digital media, social media, email, and public relations, with the internal marketing services partner as applicable
Be a visible and vocal champion for all Jack Link's brands within the Company and with customers and partners
Function as a core equity assets steward for designated global/major regional brand(s) as appropriate
Performs other duties and responsibilities as necessary
Qualifications Required Education:
****
Bachelor’s degree or equivalent
Required Experience
Minimum 10+ years related Marketing experience
CPG Marketing experience
Exceptional visionary and strategic leadership skills, demonstrated at the Vice President level, including accessing the needs of current talent and recommending talent requirements to meet future business needs
Extensive understanding of brand marketing and general management principles
Demonstrated strong P & L management and performance driven marketing experience
Proven ability to use qualitative and quantitative data to develop actionable insights.
Fluent in traditional, digital, social media marketing and public relations
A strong coach with demonstrated skills and experience in providing feedback and development opportunities that engages Team Members, creating a bench of future talent from within
Excellent verbal and written communication skills; must work effectively with all levels of leadership and employees
Highly organized with strong on time management and meeting deadline skills
Strong analytical skills and data-driven thinking
Highly creative with ability to think out of the box
Proficient in Internet navigation, Microsoft Word, Excel, PowerPoint, and Outlook
Preferred
MBA
Food experience
JACK LINK’S CORE VALUES Be Real, Speed Matters, Stewardship, Relationship Driven, Self-Discipline, and Show Awesome Character.
Additional Information The salary range for this role is $232,800 - $320,100 (Annually). Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, and candidate skill set and experience. Base pay is just one component of Jack Link’s Total Rewards package for Team Members. Other rewards may include annual incentive and program-specific awards. Jack Link’s provides a variety of benefits to eligible Team Members, including medical, dental and vision benefits, life and disability insurance, 401k participation, paid holidays, and paid time off.
EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER Jack Link’s provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic that is protected by federal, state or local law.
E-VERIFY Jack Link’s is participant in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For information about the E-Verify program, please visit: http://www.uscis.gov/e-verify/employees
All your information will be kept confidential according to EEO guidelines.
Compensation Salary range: $232,800 - $232,800 per year
#J-18808-Ljbffr