SpringWorks Therapeutics
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Director, US Marketing
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SpringWorks Therapeutics About SpringWorks Therapeutics SpringWorks Therapeutics, a healthcare company of Merck KGaA, Darmstadt, Germany, is a commercial-stage biopharmaceutical company dedicated to improving the lives of patients with rare tumors. We developed and are commercializing the first and only FDA and EC approved medicine for adults with desmoid tumors and the first and only FDA and EC approved medicine for both adults and children with neurofibromatosis type 1 associated plexiform neurofibromas (NF1-PN). At SpringWorks, we are committed to finding answers people with rare tumors need. We thrive in an atmosphere of passion and tenacity, fueled by the excitement of the possibilities science may unlock and driven to work with urgency because of the importance of our work. We value authenticity because diverse backgrounds, cultures, styles and abilities can only help us find the answers that people with rare tumors are looking for. Your Role The Director, U.S. TGCT Marketing will lead patient marketing for the TGCT commercial brand team. This role will be responsible for developing and executing key strategies, programs, and tactics to support the commercial success of pimicotinib once FDA-approved. This role will involve cross-functional collaboration, project management skills, and require the selected individual to become a champion for the brand both internally and externally. This position reports to the Sr. Director, Brand Lead of TGCT Marketing and will work in close partnership with the broader U.S. Rare Tumor Marketing Team. Location Classification – Hybrid:
This role will be required to work onsite 2 days a week (Tuesday and Wednesday) or more depending on business needs. Essential Duties And Responsibilities Shape the patient brand strategy, including a patient campaign, ensuring messaging resonates in a market with unmet need Understand the market landscape through direct patient learning opportunities and generating insights, positioning SpringWorks as a dedicated and innovative partner Lead the evolution and implementation of patient marketing strategies, messaging, and tactical execution across disease & brand campaigns Collaborate closely with brand marketers to align marketing tactics and share insights on patient/caregiver needs and opportunities Develop and execute innovative patient education tactical plans, including events, ambassador programs, advocacy engagement, PSP, point-of-care, social, web, CRM, programmatic, search, and print materials Lead patient identification initiatives, supporting disease awareness and diagnosis strategies Deliver multi-channel patient promotional platforms and optimizing the marketing mix Lead both direct and indirect patient/DTC communication strategies Provide strategic oversight for patient media plan development and performance measurement Partner with commercial analytics and insights teams to assess current patient market dynamics, identify opportunities to increase awareness of treatment benefit for appropriate patients, and lead primary and secondary research projects Contribute to the annual planning process, leading the short & long-term patient strategy assessment and evolution, tactical marketing plan development, and annual budgeting Develop and maintain strong relationships with other functional areas and internal strategic partners Identify appropriate key performance indicators to measure and monitor, and lead patient cross-functional team tracking & performance analysis Manage agency partners, project timelines, resources, and patient marketing budgets Role model and foster a culture of collaboration and patient centricity Own and manage the patient marketing budget Ability to independently and proactively identify strategic opportunities, build plans and execute against them Ability to lead projects and make key decisions without day-to-day oversight Ability to effectively prioritize projects & initiatives based on aligned business objectives Ability to think and act strategically, drive performance, foster relationships and build internal and external alignment Strong communications skills and track record of effective and influential presentations to external and internal stakeholders Initiative, creativity, and ability to work effectively in complex, rapidly changing environment Possess strong business insight skills, as role is responsible for managing budgets, timelines, processes and procedures Proficient in digital marketing, omnichannel, and media tactics directed towards patients Adept in expense budget planning, tracking, and ROI measurement Role Requirements Education: Bachelor's degree (business or related disciplines), MBA or other advanced degree preferred 9+ years of relevant pharmaceutical and/or biotechnology commercial experience 3+ years people leadership experience U.S. launch and in-line marketing experience; sales experience is a preferred Oncology experience preferred Prior in-line or equivalent U.S. patient marketing experience, with 4+ years in a product manager role strongly desired Experience managing or coordinating with speaker programming to patient / caregiver audiences Experience partnering with patient support program hub to ensure optimal patient experience Successful track record in understanding the U.S. regulatory environment and navigating the MLR review process Proven project and vendor management skills including budget management, planning, prioritization, objective setting, and logistics execution Understanding of US Oncology landscape including Community Oncology and Academic Oncology dynamics, GPOs, Payer landscape, Specialty Pharmacy stakeholders preferred Microsoft Office Veeva Promo Mats Brand planning Launch and tactical planning Results-oriented, exhibits leadership skills, and ability to influence and motivate without authority Proven ability to lead and collaborate with cross-functional teams Team player and strong track record of collaboration High ethical standards and personal integrity Strong sense of urgency and ability to organize, prioritize, activate and execute Travel: 20% - 30% including overnight stay Compensation And Benefits The expected salary range for this position is $165,000 – $230,000. Actual pay will be determined based on experience, qualifications, location, and other job-related factors permitted by law. A discretionary annual bonus may be available based on individual and Company performance. We offer best-in-class benefits for our team of SpringWorkers who work with urgency on behalf of patients suffering from devastating diseases. EEO Statement SpringWorks maintains an EEO Policy providing for equitable opportunities for employment and conditions of employment to all employees and applicants regardless of actual or perceived sex, gender, gender identity or gender expression, sexual orientation, partnership status, marital status, familial status, pregnancy status, race, color, national origin, ancestry, caste, religion, religious creed, age, alienage or citizenship status, veteran status, military status, physical or mental disability, past or present history of mental disorder, medical condition, AIDS/HIV status, sickle cell or hemoglobin C trait, genetic predisposition, genetic information, protected medical leaves, victims of domestic violence, stalking, or sex offense, political affiliation and any and all other characteristics or categories protected by applicable federal, state or local laws.
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Director, US Marketing
role at
SpringWorks Therapeutics About SpringWorks Therapeutics SpringWorks Therapeutics, a healthcare company of Merck KGaA, Darmstadt, Germany, is a commercial-stage biopharmaceutical company dedicated to improving the lives of patients with rare tumors. We developed and are commercializing the first and only FDA and EC approved medicine for adults with desmoid tumors and the first and only FDA and EC approved medicine for both adults and children with neurofibromatosis type 1 associated plexiform neurofibromas (NF1-PN). At SpringWorks, we are committed to finding answers people with rare tumors need. We thrive in an atmosphere of passion and tenacity, fueled by the excitement of the possibilities science may unlock and driven to work with urgency because of the importance of our work. We value authenticity because diverse backgrounds, cultures, styles and abilities can only help us find the answers that people with rare tumors are looking for. Your Role The Director, U.S. TGCT Marketing will lead patient marketing for the TGCT commercial brand team. This role will be responsible for developing and executing key strategies, programs, and tactics to support the commercial success of pimicotinib once FDA-approved. This role will involve cross-functional collaboration, project management skills, and require the selected individual to become a champion for the brand both internally and externally. This position reports to the Sr. Director, Brand Lead of TGCT Marketing and will work in close partnership with the broader U.S. Rare Tumor Marketing Team. Location Classification – Hybrid:
This role will be required to work onsite 2 days a week (Tuesday and Wednesday) or more depending on business needs. Essential Duties And Responsibilities Shape the patient brand strategy, including a patient campaign, ensuring messaging resonates in a market with unmet need Understand the market landscape through direct patient learning opportunities and generating insights, positioning SpringWorks as a dedicated and innovative partner Lead the evolution and implementation of patient marketing strategies, messaging, and tactical execution across disease & brand campaigns Collaborate closely with brand marketers to align marketing tactics and share insights on patient/caregiver needs and opportunities Develop and execute innovative patient education tactical plans, including events, ambassador programs, advocacy engagement, PSP, point-of-care, social, web, CRM, programmatic, search, and print materials Lead patient identification initiatives, supporting disease awareness and diagnosis strategies Deliver multi-channel patient promotional platforms and optimizing the marketing mix Lead both direct and indirect patient/DTC communication strategies Provide strategic oversight for patient media plan development and performance measurement Partner with commercial analytics and insights teams to assess current patient market dynamics, identify opportunities to increase awareness of treatment benefit for appropriate patients, and lead primary and secondary research projects Contribute to the annual planning process, leading the short & long-term patient strategy assessment and evolution, tactical marketing plan development, and annual budgeting Develop and maintain strong relationships with other functional areas and internal strategic partners Identify appropriate key performance indicators to measure and monitor, and lead patient cross-functional team tracking & performance analysis Manage agency partners, project timelines, resources, and patient marketing budgets Role model and foster a culture of collaboration and patient centricity Own and manage the patient marketing budget Ability to independently and proactively identify strategic opportunities, build plans and execute against them Ability to lead projects and make key decisions without day-to-day oversight Ability to effectively prioritize projects & initiatives based on aligned business objectives Ability to think and act strategically, drive performance, foster relationships and build internal and external alignment Strong communications skills and track record of effective and influential presentations to external and internal stakeholders Initiative, creativity, and ability to work effectively in complex, rapidly changing environment Possess strong business insight skills, as role is responsible for managing budgets, timelines, processes and procedures Proficient in digital marketing, omnichannel, and media tactics directed towards patients Adept in expense budget planning, tracking, and ROI measurement Role Requirements Education: Bachelor's degree (business or related disciplines), MBA or other advanced degree preferred 9+ years of relevant pharmaceutical and/or biotechnology commercial experience 3+ years people leadership experience U.S. launch and in-line marketing experience; sales experience is a preferred Oncology experience preferred Prior in-line or equivalent U.S. patient marketing experience, with 4+ years in a product manager role strongly desired Experience managing or coordinating with speaker programming to patient / caregiver audiences Experience partnering with patient support program hub to ensure optimal patient experience Successful track record in understanding the U.S. regulatory environment and navigating the MLR review process Proven project and vendor management skills including budget management, planning, prioritization, objective setting, and logistics execution Understanding of US Oncology landscape including Community Oncology and Academic Oncology dynamics, GPOs, Payer landscape, Specialty Pharmacy stakeholders preferred Microsoft Office Veeva Promo Mats Brand planning Launch and tactical planning Results-oriented, exhibits leadership skills, and ability to influence and motivate without authority Proven ability to lead and collaborate with cross-functional teams Team player and strong track record of collaboration High ethical standards and personal integrity Strong sense of urgency and ability to organize, prioritize, activate and execute Travel: 20% - 30% including overnight stay Compensation And Benefits The expected salary range for this position is $165,000 – $230,000. Actual pay will be determined based on experience, qualifications, location, and other job-related factors permitted by law. A discretionary annual bonus may be available based on individual and Company performance. We offer best-in-class benefits for our team of SpringWorkers who work with urgency on behalf of patients suffering from devastating diseases. EEO Statement SpringWorks maintains an EEO Policy providing for equitable opportunities for employment and conditions of employment to all employees and applicants regardless of actual or perceived sex, gender, gender identity or gender expression, sexual orientation, partnership status, marital status, familial status, pregnancy status, race, color, national origin, ancestry, caste, religion, religious creed, age, alienage or citizenship status, veteran status, military status, physical or mental disability, past or present history of mental disorder, medical condition, AIDS/HIV status, sickle cell or hemoglobin C trait, genetic predisposition, genetic information, protected medical leaves, victims of domestic violence, stalking, or sex offense, political affiliation and any and all other characteristics or categories protected by applicable federal, state or local laws.
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