Valluzzo Companies
Location:
Birmingham, AL and surrounding areas
Reports To:
Owner/Operator
Employment Type:
Full-Time
About Us We are a proud McDonald’s franchise operator with 88 locations across Alabama, Louisiana and Mississippi. Our mission is to serve our communities with high-quality food, exceptional customer service, and strong local engagement. As a franchisee of one of the most recognizable brands in the world, we aim to blend global brand standards with local community values.
Position Summary The Director of Public Relations will lead all external communication, media relations, and community engagement efforts for our McDonald’s franchise organization. This individual will develop and execute strategic PR plans that elevate our brand, support business goals, manage our public image, and foster strong relationships with media, local stakeholders, and the community.
Key Responsibilities Public Relations & Media
Serve as the primary spokesperson and media contact for the franchise organization.
Develop and execute proactive and reactive media strategies.
Draft press releases, media statements, and key messages aligned with the McDonald’s brand.
Monitor news coverage and industry trends; manage media inquiries and crisis communications.
Community Engagement
Lead community outreach programs, sponsorships, and partnerships with local nonprofits, schools, and civic organizations.
Plan, execute, and host local events (e.g., grand openings, fundraisers, community appreciation days).
Oversee donations and local giving strategy to align with corporate social responsibility goals.
Brand Management
Ensure local marketing and communication efforts are aligned with McDonald’s corporate brand standards and messaging.
Collaborate with corporate and regional McDonald’s PR teams as needed.
Support local store marketing efforts through storytelling, social media, and PR support.
Crisis & Issues Management
Anticipate and manage potential risks to brand reputation.
Develop crisis communication plans and provide leadership during incident response situations.
Digital & Social Media
Oversee franchise-level social media presence; create engaging content and manage community interaction.
Produce relative and creative content across social media platforms.
Monitor online reputation and respond to reviews or feedback in alignment with brand voice.
Qualifications
Bachelor’s degree in Public Relations, Communications, Marketing, or related field.
3+ years of experience in public relations, preferably in a consumer-facing or franchise environment.
Strong knowledge of media relations, social media strategy, and community engagement.
Excellent written and verbal communication skills.
Ability to work independently, manage multiple projects, and lead a team if applicable.
Experience managing crisis communication and working in fast-paced environments.
Deep understanding of brand management and aligning local execution with corporate brand standards.
Proficiency in graphic design tools like Canva for designing marketing materials and social media content.
Preferred Qualifications
Experience in QSR (Quick Service Restaurant) or hospitality industry.
Existing relationships with local media or community organizations.
Bilingual skills (e.g., English/Spanish) a plus.
Requirements
Ability to work some nights and weekends as needed.
Must be available for occasional out-of-town and out-of-state travel.
What We Offer
Competitive salary and bonuses.
Opportunities for growth within a respected McDonald’s franchise organization.
Health, dental, and vision, life/disability insurance, 401k with company match.
Paid time off and other employee perks.
The chance to make a positive impact in the communities we serve.
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Birmingham, AL and surrounding areas
Reports To:
Owner/Operator
Employment Type:
Full-Time
About Us We are a proud McDonald’s franchise operator with 88 locations across Alabama, Louisiana and Mississippi. Our mission is to serve our communities with high-quality food, exceptional customer service, and strong local engagement. As a franchisee of one of the most recognizable brands in the world, we aim to blend global brand standards with local community values.
Position Summary The Director of Public Relations will lead all external communication, media relations, and community engagement efforts for our McDonald’s franchise organization. This individual will develop and execute strategic PR plans that elevate our brand, support business goals, manage our public image, and foster strong relationships with media, local stakeholders, and the community.
Key Responsibilities Public Relations & Media
Serve as the primary spokesperson and media contact for the franchise organization.
Develop and execute proactive and reactive media strategies.
Draft press releases, media statements, and key messages aligned with the McDonald’s brand.
Monitor news coverage and industry trends; manage media inquiries and crisis communications.
Community Engagement
Lead community outreach programs, sponsorships, and partnerships with local nonprofits, schools, and civic organizations.
Plan, execute, and host local events (e.g., grand openings, fundraisers, community appreciation days).
Oversee donations and local giving strategy to align with corporate social responsibility goals.
Brand Management
Ensure local marketing and communication efforts are aligned with McDonald’s corporate brand standards and messaging.
Collaborate with corporate and regional McDonald’s PR teams as needed.
Support local store marketing efforts through storytelling, social media, and PR support.
Crisis & Issues Management
Anticipate and manage potential risks to brand reputation.
Develop crisis communication plans and provide leadership during incident response situations.
Digital & Social Media
Oversee franchise-level social media presence; create engaging content and manage community interaction.
Produce relative and creative content across social media platforms.
Monitor online reputation and respond to reviews or feedback in alignment with brand voice.
Qualifications
Bachelor’s degree in Public Relations, Communications, Marketing, or related field.
3+ years of experience in public relations, preferably in a consumer-facing or franchise environment.
Strong knowledge of media relations, social media strategy, and community engagement.
Excellent written and verbal communication skills.
Ability to work independently, manage multiple projects, and lead a team if applicable.
Experience managing crisis communication and working in fast-paced environments.
Deep understanding of brand management and aligning local execution with corporate brand standards.
Proficiency in graphic design tools like Canva for designing marketing materials and social media content.
Preferred Qualifications
Experience in QSR (Quick Service Restaurant) or hospitality industry.
Existing relationships with local media or community organizations.
Bilingual skills (e.g., English/Spanish) a plus.
Requirements
Ability to work some nights and weekends as needed.
Must be available for occasional out-of-town and out-of-state travel.
What We Offer
Competitive salary and bonuses.
Opportunities for growth within a respected McDonald’s franchise organization.
Health, dental, and vision, life/disability insurance, 401k with company match.
Paid time off and other employee perks.
The chance to make a positive impact in the communities we serve.
#J-18808-Ljbffr