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Muse

B2B Marketing Contractor – Growth & Demand Generation

Muse, New York, New York, us, 10261

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B2B Marketing Contractor – Growth & Demand Generation Muse Tax is seeking a hands‑on B2B marketing contractor to lead growth and demand generation initiatives across key verticals: payroll providers, banks, credit unions, labor unions, and tax preparation platforms. You’ll help refine our messaging, optimize funnels, and generate qualified demand for our flagship products — CheckBoost™ and Compass™.

This role is ideal for a resourceful, well‑networked, and results‑driven marketer who thrives in lean environments and knows how to drive measurable ROI across multiple channels. Familiarity with these verticals — or proximity to networks within them — will be an advantage in accelerating campaign traction.

Key Responsibilities

Build and test outbound campaigns via LinkedIn, cold email, and tailored digital content targeting stakeholders across verticals

Create sales enablement collateral including pitch decks, one‑pagers, case studies, and product demo scripts.

Optimize website messaging and product onboarding flows to improve lead conversion and reduce drop‑offs.

Launch micro‑campaigns and awareness pilots to validate positioning and messaging hypotheses, with a focus on lowering CAC.

Track key performance metrics and provide weekly insights with actionable recommendations.

Support webinars, co‑branded campaigns, and strategic partner events with our vertical partners.

Qualifications

5+ years of experience in B2B SaaS or fintech marketing, ideally within growth‑stage companies.

Bonus if you’ve worked with or marketed into any of the following sectors: payroll/HCM platforms, credit unions, banks, benefits providers, or tax prep firms.

Proven ability to drive demand generation with limited budgets and tight deadlines.

Strong skills in copywriting, positioning, and end‑to‑end campaign execution, especially on LinkedIn and cold email platforms.

Comfortable working closely with sales teams to align messaging with pipeline and partnership goals.

Familiarity with HubSpot, CRM workflows, attribution, and funnel analytics is a plus.

Compensation

Competitive contract rate

Optional performance‑based bonus tied to lead volume, conversion rates, or pipeline contribution

Seniority level Mid‑Senior level

Employment type Contract

Job function Marketing and Sales

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