Woodcraft Rangers
Associate Director of Digital Content
Woodcraft Rangers, Los Angeles, California, United States, 90079
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Job Title: Associate Director of Digital Content
Reports To: Senior Director of Marketing and Communications
Direct Reports: Marketing & Communications Manager
Status: Full-time; Exempt
Salary: $84,000
Are you passionate about giving back to your community and serving the youth? Who We Are: In 1922, Woodcraft Rangers opened its doors in Los Angeles and began its mission of guiding young people as they explore pathways to purposeful lives. As a progressive organization, Woodcraft has always been responsive to the evolving needs of the communities served, and is notably inclusive, youth‑led, and rooted in the Woodcraft Way, a holistic framework that develops body, mind, spirit, and service. Continuously at the forefront of expanded learning opportunities, Woodcraft Rangers has a rich history of making a significant impact in the greater Los Angeles area, believing that all youth are innately good, deserve the opportunity to realize their full potential, and should be an active participant in defining their own path.
What We Do: Woodcraft Rangers provides TK‑12 expanded learning programs, including before and after school, specialty enrichment, and summer learning. In the past few years, Woodcraft has expanded its menu of services beyond traditional afterschool programs and summer camps to include early learning, environmental and social justice, college access, and inclusion services for youth with intellectual and developmental disabilities. Additionally, we offer Lifecraft, a college and career advancement program to support the development of over 1,000 staff. Today, Woodcraft Rangers serves more than 25,000 youth ages 4‑18 annually in and from 110+ Title I schools across LA County!
Ideal Candidate: The ideal candidate is a strategic, hands‑on leader who blends creativity with data‑driven precision. You have a proven ability to develop and execute digital content strategies across social, web and e‑marketing that drive engagement, generate leads, and build community. You thrive on collaboration, can shift between high‑level strategy and tactical execution, and bring an equity‑centered approach to storytelling. You understand how to create content that resonates across audiences— from school partners and families to rental clients and community stakeholders—and you take pride in delivering thoughtful, inclusive, and impactful campaigns.
Why Work for Woodcraft Rangers:
Paid vacation & sick time
Health Benefits
403(b) retirement
Pet insurance
Lifecraft
Upward mobility
Career development
The opportunity to create a lasting positive impact on youth within your community
Role Overview: The Associate Director of Digital Content leads social, web, and e‑marketing strategies for both Woodcraft Rangers and Camp Woodcraft. This role is responsible for setting the vision and standards for digital communications while also creating and optimizing content across platforms that engage two core audiences: current and prospective school partners, and year‑round retreat/rental clients.
You’ll work closely with the Marketing & Communications team, supporting the Director of Camp Marketing and Director of Brand Creative, managing a Marketing & Communications Manager, coordinating with a Project Manager, and partnering with RevOps and SystemsOps to refine communication systems and processes. The role also provides digital engagement guidance to executives and sales teams to advance advocacy and stakeholder influence.
Responsibilities:
Own channel strategies (social, web, email, paid – meta, google, linkedin) for Woodcraft Rangers and Camp Woodcraft brands; set annual and campaign goals, target audiences, and channel mix
Oversee content calendar and editorial priorities; approve creative direction, voice, messaging, and campaign briefs; ensure content is trauma‑informed, inclusive and committed to equity‑centered storytelling (culturally relevant, elevating diverse voices and experience), and developmentally appropriate
Create and/or edit social posts, email campaigns, landing pages, banners, and short‑form video; publish and optimize across platforms when necessary
Maintain and optimize web CMS and execute SEO improvements, coordinate content updates for program and retreat offerings
Design and execute, nurture and acquisition email flows, list segmentation, A/B tests, and performance optimization in the org’s ESP/marketing automation
Liaise with organizational leaders and SMEs as needed to curate thought leadership content
Plan and manage paid social/search campaigns in partnership with RevOps and external vendors; optimize for lead generation and conversions tied to sales pipeline goals
Develop and oversee the budget strategy for all paid campaigns, ensuring resources are allocated effectively across channels (Google, Meta, LinkedIn, directories) and adjusted based on performance data and ROI
Own digital performance dashboards (GA4, social analytics, email metrics); translate data into actionable insights and recommendations
Advise executive and sales teams on social engagement best practices for advocacy and stakeholder influence
Supervise and coach a Marketing & Communications Manager; coordinate with Manager for asset delivery
Oversee and approve scopes, vendor relationships and final deliverables; delegate detailed production management, scheduling, and invoice handling to the Project Manager
Ensure digital content meets accessibility standards, copyright/release requirements, and organizational guidelines for data privacy and consent
Build digital assets and campaigns that feed the sales pipeline (program inquiries, rental leads), track digital‑to‑pipeline conversion, and refine tactics with RevOps and Sales
Success metrics / KPIs (examples):
Organic social engagement rate and follower growth (by brand)
Website traffic (sessions), quality of traffic (bounce, time on page), and conversion rate for program/rental inquiries
Digital leads contributed to pipeline and conversion to opportunities
Email open rate, click‑through rate, and conversion performance for key campaigns
SEO ranking improvements for priority keywords / program pages
Campaign ROI (paid media cost per lead / cost per acquisition)
Calendar adherence and % of planned assets delivered on time
Internal stakeholder satisfaction with digital support and responsiveness
Qualifications:
5+ years in digital marketing/content roles with hands‑on experience across social, web, and email channels; minimum 2 years in a managerial role or leading cross‑functional projects
Demonstrated experience building and executing integrated digital campaigns that drive leads/conversions (B2G/B2B/B2C mix is a plus)
Strong experience with CMS (e.g., WordPress, Elementor) and Social Media (Meta/IG/FB and LinkedIn), and fluency with social analytics
Experience with an ESP/marketing automation (e.g., HubSpot) and confidence designing journeys & A/B tests
Solid understanding of SEO best practices and content optimization
Proficiency with creative tools or workflows (basic Adobe Creative Cloud and Canva familiarity, or ability to brief and edit assets)
Strong data literacy — able to turn analytics into clear recommendations and A/B test hypotheses
Excellent project management skills and the ability to balance strategic priorities with tactical execution
Outstanding written/verbal communication and stakeholder management skills
Commitment to mission‑driven, equity‑centered communications
Preferred qualifications:
Understanding of mission‑driven or social impact storytelling
Paid media management experience (Meta Ads, Google Ads) and working with creative agencies and/or creative contractors
Experience with CRM integrations and lead routing between marketing automation and Salesforce/HubSpot
Video production experience (short‑form social & captioning workflows)
Familiarity with accessibility (WCAG) and digital privacy best practices
Skills:
Strategic doer — toggles between big‑picture planning and tactical production work
Audience empathy — skilled at translating needs of school leaders and program partners into relevant digital experiences
Collaborative operator — works cross‑departmentally and elevates others’ work while maintaining ownership
Analytical & experimental — uses measurement and testing to continuously improve performance
Quality‑minded — protects brand voice and ensures content is culturally responsive and accessible
Calm under fire — manages time‑sensitive campaigns and events with composure
Physical Demands:
Frequent standing is required during working hours
The ability to travel across the Great Los Angeles area, using either a car or public transportation, is necessary several times a month
Regular use of hands for various tasks, such as operating a computer and handling objects, is essential
Must be able to occasionally lift/move up to 40 pounds
Reasonable accommodation is available for individuals with disabilities
Work Environment:
Regular exposure to computer monitors during work
The typical noise level of a standard work environment
Stable internet access is required for effective work‑from‑home performance
Status: Full-time; Exempt
Salary: $84,000 annually
Hours of Operation: Monday‑Friday, 9am‑5pm. Hybrid schedule with regular in‑person collaboration at Downtown LA or West Covina offices. Some early mornings, late evenings and/or weekends for programs, campaign launches, events, or shoots; occasional local travel for shoots and programs/events.
Location: Downtown Los Angeles (Little Tokyo Office)
Woodcraft Rangers provides equal employment opportunities to all qualified applicants without discrimination with regard to race, religious belief, color, sex, sex stereotype, pregnancy, childbirth or related medical conditions (including breastfeeding), age, national origin, ancestry, sexual orientation, gender identification and expression, transgender status, transitioning status, physical or mental disability, medical condition, genetic characteristics, genetic information, family care, marital status, enrollment in any public assistance program, status as military, a veteran or qualified disabled veteran, status as an unpaid intern or volunteer, or any other classification protected by law. We also prohibit discrimination based on the perception that anyone has any of those characteristics or is associated with a person who has or is perceived as having any of those characteristics.
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Get AI-powered advice on this job and more exclusive features.
Job Title: Associate Director of Digital Content
Reports To: Senior Director of Marketing and Communications
Direct Reports: Marketing & Communications Manager
Status: Full-time; Exempt
Salary: $84,000
Are you passionate about giving back to your community and serving the youth? Who We Are: In 1922, Woodcraft Rangers opened its doors in Los Angeles and began its mission of guiding young people as they explore pathways to purposeful lives. As a progressive organization, Woodcraft has always been responsive to the evolving needs of the communities served, and is notably inclusive, youth‑led, and rooted in the Woodcraft Way, a holistic framework that develops body, mind, spirit, and service. Continuously at the forefront of expanded learning opportunities, Woodcraft Rangers has a rich history of making a significant impact in the greater Los Angeles area, believing that all youth are innately good, deserve the opportunity to realize their full potential, and should be an active participant in defining their own path.
What We Do: Woodcraft Rangers provides TK‑12 expanded learning programs, including before and after school, specialty enrichment, and summer learning. In the past few years, Woodcraft has expanded its menu of services beyond traditional afterschool programs and summer camps to include early learning, environmental and social justice, college access, and inclusion services for youth with intellectual and developmental disabilities. Additionally, we offer Lifecraft, a college and career advancement program to support the development of over 1,000 staff. Today, Woodcraft Rangers serves more than 25,000 youth ages 4‑18 annually in and from 110+ Title I schools across LA County!
Ideal Candidate: The ideal candidate is a strategic, hands‑on leader who blends creativity with data‑driven precision. You have a proven ability to develop and execute digital content strategies across social, web and e‑marketing that drive engagement, generate leads, and build community. You thrive on collaboration, can shift between high‑level strategy and tactical execution, and bring an equity‑centered approach to storytelling. You understand how to create content that resonates across audiences— from school partners and families to rental clients and community stakeholders—and you take pride in delivering thoughtful, inclusive, and impactful campaigns.
Why Work for Woodcraft Rangers:
Paid vacation & sick time
Health Benefits
403(b) retirement
Pet insurance
Lifecraft
Upward mobility
Career development
The opportunity to create a lasting positive impact on youth within your community
Role Overview: The Associate Director of Digital Content leads social, web, and e‑marketing strategies for both Woodcraft Rangers and Camp Woodcraft. This role is responsible for setting the vision and standards for digital communications while also creating and optimizing content across platforms that engage two core audiences: current and prospective school partners, and year‑round retreat/rental clients.
You’ll work closely with the Marketing & Communications team, supporting the Director of Camp Marketing and Director of Brand Creative, managing a Marketing & Communications Manager, coordinating with a Project Manager, and partnering with RevOps and SystemsOps to refine communication systems and processes. The role also provides digital engagement guidance to executives and sales teams to advance advocacy and stakeholder influence.
Responsibilities:
Own channel strategies (social, web, email, paid – meta, google, linkedin) for Woodcraft Rangers and Camp Woodcraft brands; set annual and campaign goals, target audiences, and channel mix
Oversee content calendar and editorial priorities; approve creative direction, voice, messaging, and campaign briefs; ensure content is trauma‑informed, inclusive and committed to equity‑centered storytelling (culturally relevant, elevating diverse voices and experience), and developmentally appropriate
Create and/or edit social posts, email campaigns, landing pages, banners, and short‑form video; publish and optimize across platforms when necessary
Maintain and optimize web CMS and execute SEO improvements, coordinate content updates for program and retreat offerings
Design and execute, nurture and acquisition email flows, list segmentation, A/B tests, and performance optimization in the org’s ESP/marketing automation
Liaise with organizational leaders and SMEs as needed to curate thought leadership content
Plan and manage paid social/search campaigns in partnership with RevOps and external vendors; optimize for lead generation and conversions tied to sales pipeline goals
Develop and oversee the budget strategy for all paid campaigns, ensuring resources are allocated effectively across channels (Google, Meta, LinkedIn, directories) and adjusted based on performance data and ROI
Own digital performance dashboards (GA4, social analytics, email metrics); translate data into actionable insights and recommendations
Advise executive and sales teams on social engagement best practices for advocacy and stakeholder influence
Supervise and coach a Marketing & Communications Manager; coordinate with Manager for asset delivery
Oversee and approve scopes, vendor relationships and final deliverables; delegate detailed production management, scheduling, and invoice handling to the Project Manager
Ensure digital content meets accessibility standards, copyright/release requirements, and organizational guidelines for data privacy and consent
Build digital assets and campaigns that feed the sales pipeline (program inquiries, rental leads), track digital‑to‑pipeline conversion, and refine tactics with RevOps and Sales
Success metrics / KPIs (examples):
Organic social engagement rate and follower growth (by brand)
Website traffic (sessions), quality of traffic (bounce, time on page), and conversion rate for program/rental inquiries
Digital leads contributed to pipeline and conversion to opportunities
Email open rate, click‑through rate, and conversion performance for key campaigns
SEO ranking improvements for priority keywords / program pages
Campaign ROI (paid media cost per lead / cost per acquisition)
Calendar adherence and % of planned assets delivered on time
Internal stakeholder satisfaction with digital support and responsiveness
Qualifications:
5+ years in digital marketing/content roles with hands‑on experience across social, web, and email channels; minimum 2 years in a managerial role or leading cross‑functional projects
Demonstrated experience building and executing integrated digital campaigns that drive leads/conversions (B2G/B2B/B2C mix is a plus)
Strong experience with CMS (e.g., WordPress, Elementor) and Social Media (Meta/IG/FB and LinkedIn), and fluency with social analytics
Experience with an ESP/marketing automation (e.g., HubSpot) and confidence designing journeys & A/B tests
Solid understanding of SEO best practices and content optimization
Proficiency with creative tools or workflows (basic Adobe Creative Cloud and Canva familiarity, or ability to brief and edit assets)
Strong data literacy — able to turn analytics into clear recommendations and A/B test hypotheses
Excellent project management skills and the ability to balance strategic priorities with tactical execution
Outstanding written/verbal communication and stakeholder management skills
Commitment to mission‑driven, equity‑centered communications
Preferred qualifications:
Understanding of mission‑driven or social impact storytelling
Paid media management experience (Meta Ads, Google Ads) and working with creative agencies and/or creative contractors
Experience with CRM integrations and lead routing between marketing automation and Salesforce/HubSpot
Video production experience (short‑form social & captioning workflows)
Familiarity with accessibility (WCAG) and digital privacy best practices
Skills:
Strategic doer — toggles between big‑picture planning and tactical production work
Audience empathy — skilled at translating needs of school leaders and program partners into relevant digital experiences
Collaborative operator — works cross‑departmentally and elevates others’ work while maintaining ownership
Analytical & experimental — uses measurement and testing to continuously improve performance
Quality‑minded — protects brand voice and ensures content is culturally responsive and accessible
Calm under fire — manages time‑sensitive campaigns and events with composure
Physical Demands:
Frequent standing is required during working hours
The ability to travel across the Great Los Angeles area, using either a car or public transportation, is necessary several times a month
Regular use of hands for various tasks, such as operating a computer and handling objects, is essential
Must be able to occasionally lift/move up to 40 pounds
Reasonable accommodation is available for individuals with disabilities
Work Environment:
Regular exposure to computer monitors during work
The typical noise level of a standard work environment
Stable internet access is required for effective work‑from‑home performance
Status: Full-time; Exempt
Salary: $84,000 annually
Hours of Operation: Monday‑Friday, 9am‑5pm. Hybrid schedule with regular in‑person collaboration at Downtown LA or West Covina offices. Some early mornings, late evenings and/or weekends for programs, campaign launches, events, or shoots; occasional local travel for shoots and programs/events.
Location: Downtown Los Angeles (Little Tokyo Office)
Woodcraft Rangers provides equal employment opportunities to all qualified applicants without discrimination with regard to race, religious belief, color, sex, sex stereotype, pregnancy, childbirth or related medical conditions (including breastfeeding), age, national origin, ancestry, sexual orientation, gender identification and expression, transgender status, transitioning status, physical or mental disability, medical condition, genetic characteristics, genetic information, family care, marital status, enrollment in any public assistance program, status as military, a veteran or qualified disabled veteran, status as an unpaid intern or volunteer, or any other classification protected by law. We also prohibit discrimination based on the perception that anyone has any of those characteristics or is associated with a person who has or is perceived as having any of those characteristics.
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