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deWatch

Growth Marketing Specialist

deWatch, Canton, Michigan, United States

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Growth Marketing Specialist – Fitness App Launch Contract | Remote

Hourly Rate: Starting at $75/hour

The Challenge: Zero to 10,000 Users deWatch is launching a new, highly competitive fitness and nutrition tracking application. We are looking for a Growth Marketing Specialist who is ready to build and execute. You will own the entire user acquisition loop.

Core Deliverables & Ownership This role requires a unique blend of content creation, campaign management, and data science.

Content-to-Conversion:

Develop and execute the full content engine (copywriting, video concepts, blog topics) specifically engineered to drive app installs. Your content is the top of our funnel.

Campaign Management:

End‑to‑end responsibility for user acquisition campaigns across paid social (Meta), search (Google), ASO, and high‑leverage organic channels.

Optimization and Scale:

Implement rigorous A/B testing on ads and landing pages. You must continuously monitor and report on KPIs (CPI, CPA, LTV, Retention), using data to force immediate, profitable scaling decisions.

Required Experience

5+ years of documented success in Growth Marketing or User Acquisition for a B2C mobile application.

A proven track record of taking an app from launch/pre‑seed stage to thousands of users.

Expertise in media buying and optimization across major ad platforms.

Deep understanding of the Health, Fitness, or Wellness app market and user motivations.

Proficiency in mobile attribution and analytics platforms (e.g., Amplitude, Firebase, Adjust).

We’re offering a competitive hourly rate starting at $75 per hour, based on your proven ability to drive fast, cost‑effective growth!

Submit your resume and a brief, quantifiable case study (3 bullet points) of your most successful campaign that resulted in rapid user scale for a mobile app.

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