Lead, Media Marketing,TV Mass Media Job at Humana in Boston

Become a part of our caring community and help us put health first

Humana is a $100+ Billion, Fortune 50, healthcare leader dedicated to improving the health and well-being of the most vulnerable populations in the United States—seniors and lower-income Americans. Humana is uniquely positioned to transform healthcare delivery by making high-quality care more affordable, accessible, and secure through innovative technology and data-driven solutions.

As a Media Lead focused on TV/Mass Media marketing, you’ll develop and execute media strategies that resonate with communities across the country. You’ll lead planning and performance efforts for National & Local Humana & Centerwell campaigns, ensuring they reflect campaign needs while aligning with the brand.

This role is ideal for a strategic thinker with deep media expertise and a passion for achieving and exceeding campaign goals and objectives.

This role leads media strategy and execution; you will partner with internal teams, agencies, and analytics to deliver high-impact media that supports campaign goals, including member acquisition, retention or brand building efforts.

The Lead position requires an in-depth understanding of national and local DRTV and Digital media, specifically nuances by channel and by market that impact go-to-market strategies. The ideal candidate has experience with developing media objectives, stewarding multi-channel media campaigns, managing budgets, reviewing analytics, and guiding agency partners.

Key Responsibilities

• Lead development of National and Local media strategies across DRTV and Digital channels.
• Manage agency and vendor relationships, ensuring timely, high-quality execution of local initiatives.
• Analyze performance and optimize; eager to continuously improve by monitoring campaign performance and provide actionable insights to achieve media goals / business objectives.
• Collaborate cross-functionally with Customer Lifecycle Marketing, Portfolio, Brand Marketing, Analytics, Product, Clinical, and Sales teams to ensure alignment and maximize impact.
• Present strategies and results to senior leadership, influencing investment and marketing priorities.

Impact

Your work helps Humana connect with members in meaningful, culturally relevant ways—supporting health equity and community engagement.

Use your skills to make an impact

Qualifications

Required

• Bachelor’s degree.
• Minimum of 10 years of experience in marketing, with at least 7 years in DRTV and Digital media strategy, planning, and execution.
• Proven ability to lead cross-functional initiatives and collaborate with diverse internal and external stakeholders.
• Strong understanding of market dynamics, media trends, and community engagement tactics.
• Demonstrated experience managing agency and vendor relationships, including oversight of campaign execution and performance.
• Experience working in highly regulated industries, with a strong grasp of compliance requirements in media.
• Experience developing omnichannel media plans that align with national brand strategy while addressing local needs.

Preferred

• Experience in healthcare or other regulated industry.
• Familiarity with national and local media strategies.
• Proficiency in media analytics and reporting tools.
• Knowledge of compliance in media campaigns.
• Proven experience with all media channels with specific expertise in either digital and DRTV media platforms and performance metrics.

Additional Information

• At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested.
• Satellite, cellular and microwave connection can be used only if approved by leadership.
• Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.
• Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.
• Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information.

Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security—both today and in the future, including:

• Health benefits effective day 1
• Paid time off, holidays, volunteer time and jury duty pay
• Recognition pay
• 401(k) retirement savings plan with employer match
• Tuition assistance
• Scholarships for eligible dependents
• Parental and caregiver leave
• Employee charity matching program
• Network Resource Groups (NRGs)
• Career development opportunities

Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.

Scheduled Weekly Hours

40

Pay Range

The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc. $115,200 - $158,400 per year. This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.

Description of Benefits

Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities. Application Deadline: 10-22-2025

About us

Humana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.

Equal Opportunity Employer

It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.