Northbound Search is hiring: Public Relations Associate in New York

Public Relations Associate

Responsibilities:

• Draft, refine, and help develop external communications, including press releases, thought leadership pieces, website copy, social media content, and investor-facing materials
• Contribute to media relations efforts by identifying press opportunities, preparing briefing documents, fact sheets, and Q&A, tracking relevant news, and coordinating outreach activities
• Support internal communications initiatives such as newsletters, team announcements, intranet updates, executive messaging (e.g., CEO/MD), and cross-functional collaboration across platforms
• Track media coverage, sentiment, and share of voice, and compile weekly or monthly reports or dashboards
• Collaborate with design teams, agencies, and internal stakeholders to maintain consistent brand voice and messaging
• Assist in preparing talking points, presentation materials, and executive-level decks for senior leadership
• Provide support on special initiatives and event execution, including webinars, roundtables, partnership announcements, and corporate events
• Help compile post-campaign/event recaps, performance reviews, and strategic recommendations

Qualifications:

• 2–12 years of direct experience in corporate communications, public relations, media, or content development (either agency or in-house)
• Exceptional writing and editing abilities; skilled at producing clear, succinct, and audience-tailored messaging
• Working knowledge of media relations and press ecosystem, ideally within financial services, alternative investments, or asset management
• Background in internal communications or employee engagement content
• Strong attention to detail, organizational skills, and ability to juggle multiple deadlines in a fast-moving environment
• Proficiency with standard business tools (MS Office, Google Workspace) and familiarity with communication platforms (e.g., media monitoring tools, SharePoint/intranet, CMS)
• Comfortable working both autonomously and collaboratively; thrives in a dynamic, high-performance setting
• Experience within financial services, alternative investments, or asset management sectors
• Foundational understanding of investor or limited partner (LP) communications
• Familiarity with social media management platforms or digital content tools
• Experience coordinating with design or creative partners/agencies
• Exposure to tracking media or content analytics and performance metrics