Marketing Manager Job at Beazer Homes USA Inc. in Phoenix

Overview Supports all divisional and national marketing initiatives with the core responsibility of quality lead and traffic generation. Ensures that programs developed as part of the marketing plan are implemented on an effective and timely basis, in a fast‑paced environment with changing market conditions. Works closely with division management, especially sales, daily in pursuit of reaching sales, customer experience, and EBIT targets. Company Overview Beazer Homes is committed to employee well‑being and life‑work balance, offering development opportunities, a flexible time‑off program, and an industry‑leading parental leave policy. Primary Duties & Responsibilities Analysis Analyzes lead, walk‑in, buyer, and market demographics to consistently determine best‑fit targets for direct marketing outreach and community action plans. Provides market data and insight into land purchase opportunities. Tracks results for all marketing initiatives, analyzing what worked and what did not in order to increase efficiencies for the future. Strategy Partners with sales management to develop best‑fit incentives, offers, and strategies for achieving sales goals. Coordinates communications between communities, division(s), region, and corporate, including data analytics, strategy recommendations, and necessary reports. Develops and executes a community‑specific marketing plan for leads, walk‑ins and Realtors to drive qualified leads and traffic to all communities. Implementation Creates produced assets including email, direct mail, social media, and minimal advertising, employing a template‑based design program and marketing automation tool for production needs. Ensures that the production of all division and community forward‑facing elements, including collateral and signage, adhere to brand standards. Develops and oversees annual marketing budget including invoice management, providing monthly feedback to finance as necessary for forecast updates. Leadership Plays an integral role in the Division’s competitive market analysis, sharing data, strategy, and tactical ideas. Manages the New Home Information Manager(s), handling online lead engagement, working together to develop strategies for one‑on‑one communication with leads and walk‑ins to create engaging online content for beazer.com and social media outlets, and to achieve sales goals while pursuing an excellent customer experience. Helps instill a fun culture, adopting humor, teamwork, and openness to drive positive team member engagement. Participating member of the division leadership team, adopting the company’s core principles, attitudes, and beliefs. Education & Experience Minimum of a bachelor’s degree in Marketing or a related field. Minimum 3 years of related marketing experience. Experience in sales and marketing environment within Real Estate is preferred. Strong leadership skills including managing team members, high accountability, influencing other department heads or upper management, and ability to build trust within the team. Demonstrates self‑confidence, grit and a growth mindset, with the ability to be adaptable and problem‑solve in high pressure situations. Ability to spearhead analytical, strategic, and tactical elements, both independently and as part of a team. Strong communication skills, both written and oral. Acts with urgency, requiring exceptional organizational and time‑management skills and a focus on details. Ability to successfully prioritize and manage multiple tasks simultaneously, delegating where necessary. Proficiency with Microsoft Office (PowerPoint, Word and Excel). Physical Requirements Typical office environment (minimum 40% weekly). Optional work from home (up to 40% weekly), requiring professional set up including high speed Internet, privacy, and suitable workspace. Frequent visitation of communities and the competition (~20% weekly). Occasional travel to the corporate office in ATL is required (annually). Presence at occasional evening or weekend events may be required. Equal Opportunity Employer #J-18808-Ljbffr In Summary: Analyzes lead, walk‑in, buyer, and market demographics to determine best‑fit targets for direct marketing outreach and community action plans . Tracks results for all marketing initiatives, analyzing what worked and what did not in order to increase efficiencies for the future . Manages the New Home Information Manager(s), handling online lead engagement, working together to develop strategies for one‑on‑one communication . En Español: Supervisión Apoya todas las iniciativas de marketing divisionales y nacionales con la responsabilidad principal de generar leads de calidad y tráfico. Asegura que los programas desarrollados como parte del plan de marketing se implementen en una base efectiva y oportuna, en un entorno acelerado con condiciones cambiantes del mercado. Trabaja estrechamente con la gestión de la división, especialmente las ventas, para alcanzar diariamente los objetivos de venta, experiencia del cliente y EBIT. Company Overview Beazer Homes está comprometido con el bienestar de los empleados y el equilibrio laboral-trabajo, ofreciendo oportunidades de desarrollo, un programa flexible de tiempo libre y una política de licencia parental líder en la industria. Implementación crea activos producidos que incluyen correo electrónico, correos directos, redes sociales y publicidad mínima, empleando un programa de diseño basado en plantillas e herramienta de automatización del marketing para las necesidades de producción. Asegura que la producción de todos los elementos orientados al futuro de la división y la comunidad, incluyendo garantías y señalización, se adhieran a los estándares de la marca. Desarrolla y supervisa el presupuesto anual de marketing, incluida la gestión de facturas, proporcionando retroalimentación mensual para financiar las actualizaciones de pronósticos. El liderazgo juega un papel integral en el análisis competitivo de mercado, compartir datos, estrategia e ideas tácticas de la División. Geren el New Home Information Manager (WEB), manejando leads en línea, trabajando juntos para desarrollar estrategias de comunicación uno-a-uno con clientes potenciales y bachilleros para crear contenido online atractivo para bezer.com y medios sociales, y lograr objetivos de ventas mientras persigue una excelente experiencia. Habilidades de liderazgo fuertes, incluyendo la gestión de miembros del equipo, alta rendición de cuentas, influir en otros jefes de departamento o gerencia superior y capacidad para construir confianza dentro del equipo. Demuestra autoconfianza, firmeza y una mentalidad de crecimiento, con la capacidad de ser adaptable y resolver problemas en situaciones de gran presión. Capacidad para encabezar elementos analíticos, estratégicos y tácticos, tanto independientemente como como como parte de un equipo. Fuertes habilidades de comunicación, tanto por escrito como orales. Actúa con urgencia, requiriendo habilidades excepcionales de organización y administración del tiempo y enfoque en los detalles. La capacidad de priorizar y gestionar varias tareas simultáneamente con éxito, delegando cuando sea necesario. Proficiencia con Microsoft Excel (PowerPoint, Word y Office). Requisitos físicos Ambiente de oficina típico (mínimo semanal). Trabajo opcional desde casa (velocidad mínima 40% a semanalmente), el Empleador requiere eventos profesionales adecuados, que requieren una alta velocidad de trabajo frecuente, incluidos los viajes ocasionales al fin de semana.