Director, VIP + Influencer Marketing (Beauty) Job at Melander Marketing & Commun

The Role:

Director, VIP Influencer Marketing (Beauty)

Location: NYC Hybrid at our Flatiron office (3 in-office days)

Salary Range: $75-100K based on experience

About the role:

You’ll lead influencer and VIP strategy across multiple beauty brands, cultivating relationships with top-tier talent and agents, and overseeing all aspects of campaign and gifting execution — from strategy and budgeting to reporting and performance insights.

Qualifications

• 7–10 years of experience in influencer marketing or talent relations, ideally within the beauty industry
• Strong knowledge of the beauty influencer and VIP landscape, with established relationships across creators, agents, and managers
• Proven success developing and executing full-scale influencer and experiential campaigns — from strategy and budgeting to performance analysis
• Skilled in negotiation, contracting, briefing, tracking deliverables, and managing budgets and reporting
• Proficient in influencer marketing and analytics tools (e.g., Tribe Dynamics), as well as Google Suite
• Experienced people manager with the ability to lead teams, juggle multiple priorities, and remain composed in a fast-paced, deadline-driven environment
• Collaborative and strategic thinker with a passion for beauty, social media, and influencer culture
• Bachelor’s degree in Communications, Marketing, or a related field
• Based in NYC with flexibility to travel for events and client activations as needed
• Experience with athlete or sports partnerships a plus

You Are:

• A proactive communicator: you’re not afraid to ask thoughtful questions to move work forward.
• Detail-oriented: you’re always reading the fine print, and you deliver high-quality work with precision and care.
• Team-first mindset: no egos, just a collaborative approach to shared success.
• Calm under pressure: you thrive in fast-paced settings, efficiently juggling multiple clients and priorities without missing a beat.
• Strategically minded: you think both creatively and analytically, developing solutions that are both innovative and effective.
• Resourceful: you always find a way to get things done — whether it’s working with limited resources, connecting the right dots, or thinking outside the box.
• A creative problem-solver: you can think quickly and adjust strategies as needed.

Responsibilities

Influencer Marketing

• Lead influencer and VIP strategy across multiple beauty brands, driving integrated paid and organic programs that build awareness, affinity, and growth.
• Cultivate strong relationships with influencers, talent managers, and agents to secure meaningful partnerships and long-term brand advocates.
• Oversee campaign planning and execution from start to finish — including strategy, budgeting, briefing, content approvals, and performance reporting — ensuring excellence at every stage.
• Act as a trusted client partner, providing strategic guidance, data-backed insights, and creative recommendations that strengthen both brand and agency performance.
• Manage and mentor a high-performing team, fostering collaboration, accountability, and professional growth across all influencer and experiential initiatives.
• Monitor emerging trends, social platforms, and creator behaviors to evolve influencer strategies and keep clients at the forefront of cultural conversation.

Events

• Collaborate on the planning and execution of influencer events, providing strategic input to ensure concepts and experiences resonate with attendees.
• Provide on-site event support, including setup, guest management, and post-event breakdown, ensuring an elevated and organized experience from start to finish
• Coordinate event logistics, travel, and talent attendance in collaboration with internal teams and external vendors
• Capture event insights, performance highlights, and post-event recaps to inform future strategies and demonstrate ROI
• Travel as needed to support events, ensuring seamless execution and strong representation of both the brand and agency.

What We Offer

• A collaborative, creative team that has your back
• Real opportunities to grow and lead
• Clients doing cool stuff in beauty, lifestyle, and consumer spaces
• Competitive salary, health benefits, PTO, 401k match and more
• Hybrid work schedule