Social Media Strategist Job at DSplus in El Segundo

Overview

Paid Social Strategist role at DSplus. The full-time position is responsible for the day-to-day operational success of paid social campaign activations, specifically planning and activating paid social advertising strategies for our automotive client across the US. The role requires collaboration with planning, operations, and analytics to deliver innovative, integrated social media campaign activations. This position is hybrid and may require working from Chicago, LA, Dallas, or NY offices as needed.

Responsibilities

• Act as primary day-to-day client contact, supporting all client business needs and meeting objectives month over month
• Work with planning and operations teams to ensure campaigns are seamlessly executed
• Develop strategic paid social media recommendations outlining platform choices, implementation details, success measurement, and timelines
• Place social media campaigns across Meta, Reddit, X, Pinterest, TikTok, LinkedIn, and Snapchat based on the approved strategy
• Utilize advanced targeting strategies (custom audiences, third-party data, exclusion lists, lookalike audiences, etc.)
• Optimize campaign buys to ensure budgets are spent effectively each month
• Develop in-depth campaign reports with analytics on media delivery, engagement, creative, website traffic, attribution, and learnings
• Other duties as assigned

Qualifications

• 3+ years of professional experience, including at least 2 years in paid social advertising
• Proficiency with Meta, Reddit, X, Pinterest, TikTok, LinkedIn, and Snapchat, including core features and advertising capabilities
• Experience with Business Manager and Ad Manager dashboards; budgeting, pixel creation, offline event sets, and advanced reporting
• Experience handling large media budgets and deriving insights from results
• Strong project management and organizational skills; ability to manage multiple projects/campaigns
• Experience with tracking/efficiency tools (e.g., Sprinklr, Adobe Analytics, Asana, Google Workspace, Monday.com)
• Facebook Blueprint Media Buying Certification strongly preferred
• Passion for social media, current on trends and platforms
• Self-motivated, well-organized, and analytical with strong communication skills
• Experience with retail and/or automotive is strongly preferred

Additional Information

Publicis Groupe motto: “Viva La Différence” — we foster belonging and inclusive experiences for all talent. Benefits include medical, dental, vision, disability, 401(k), parental and family care leave, tuition reimbursement, and flexible time off. If accommodation is needed during application or onboarding, please contact USMSTACompliance@publicis.com. Compensation range is provided with the posting and may be adjusted based on skills and experience. All information is kept confidential per EEO guidelines.