Humana
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Principal, Medicaid Product Marketing
role at
Humana .
2 days ago Be among the first 25 applicants
This range is provided by Humana. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range $138,900.00/yr - $191,000.00/yr
About the Position Become a part of our caring community and help us put health first. Do you have expertise in health insurance programs serving vulnerable populations and a passion for helping people achieve their best health? If so, you may be a fit for Humana’s Principal, Medicaid Product Marketing.
Humana is a $100+ Billion, Fortune 50, healthcare leader dedicated to improving the health and well‑being of the most vulnerable populations in the United States—seniors and lower‑income Americans. Humana is uniquely positioned to transform healthcare delivery by making high‑quality care more affordable, accessible, and secure through innovative technology and data‑driven solutions.
Role Responsibilities
Lead the development of integrated marketing strategies for Medicaid and Healthy Horizons, aligned with business goals and regulatory requirements.
Partner with Product, Brand, Compliance, and Market teams to ensure culturally relevant and compliant messaging.
Oversee campaign planning, creative development, and performance tracking.
Serve as a subject matter expert on Medicaid audiences, market dynamics, and communication best practices.
Guide cross‑functional teams in executing high‑impact, community‑focused marketing initiatives.
Qualifications
Bachelor’s degree in Marketing, Communications, or related field.
10+ years of experience in healthcare marketing, with a focus on Medicaid or government programs.
Deep understanding of Medicaid regulations, member engagement strategies, and culturally competent communications.
Proven leadership in cross‑functional collaboration and campaign development.
Experience collaborating with cross‑functional teams including Product, Compliance, Legal, and marketing creative.
Strong strategic thinking and analytical skills, with the ability to translate complex policy and market dynamics into actionable marketing strategies.
Excellent communication and leadership skills, with experience presenting to senior stakeholders and external partners.
Preferred
Master’s degree or certification in Marketing, Communications or Business.
Experience working directly with state Medicaid agencies, managed care organizations (MCOs), or CMS.
Background in multicultural marketing or health equity initiatives.
Familiarity with CMS guidelines and Medicaid‑specific engagement strategies.
Additional Information
At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested.
Satellite, cellular and microwave connection can be used only if approved by leadership.
Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi‑weekly payment for their internet expense.
Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.
Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information.
Benefits
Health benefits effective day 1.
Paid time off, holidays, volunteer time and jury duty pay.
Recognition pay.
401(k) retirement savings plan with employer match.
Tuition assistance.
Scholarships for eligible dependents.
Parental and caregiver leave.
Employee charity matching program.
Network Resource Groups (NRGs).
Career development opportunities.
Our Hiring Process As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you.
If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre‑recorded Voice, Text Messaging and/or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to the next round of interviews.
Travel: While this is a remote position, occasional travel to Humana’s offices for training or meetings may be required.
Job Details Scheduled Weekly Hours: 40
Pay Range: $138,900 - $191,000 per year
Application Deadline: 10-22-2025
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Education and Training
Insurance
Equal Opportunity Employer It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.
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Principal, Medicaid Product Marketing
role at
Humana .
2 days ago Be among the first 25 applicants
This range is provided by Humana. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range $138,900.00/yr - $191,000.00/yr
About the Position Become a part of our caring community and help us put health first. Do you have expertise in health insurance programs serving vulnerable populations and a passion for helping people achieve their best health? If so, you may be a fit for Humana’s Principal, Medicaid Product Marketing.
Humana is a $100+ Billion, Fortune 50, healthcare leader dedicated to improving the health and well‑being of the most vulnerable populations in the United States—seniors and lower‑income Americans. Humana is uniquely positioned to transform healthcare delivery by making high‑quality care more affordable, accessible, and secure through innovative technology and data‑driven solutions.
Role Responsibilities
Lead the development of integrated marketing strategies for Medicaid and Healthy Horizons, aligned with business goals and regulatory requirements.
Partner with Product, Brand, Compliance, and Market teams to ensure culturally relevant and compliant messaging.
Oversee campaign planning, creative development, and performance tracking.
Serve as a subject matter expert on Medicaid audiences, market dynamics, and communication best practices.
Guide cross‑functional teams in executing high‑impact, community‑focused marketing initiatives.
Qualifications
Bachelor’s degree in Marketing, Communications, or related field.
10+ years of experience in healthcare marketing, with a focus on Medicaid or government programs.
Deep understanding of Medicaid regulations, member engagement strategies, and culturally competent communications.
Proven leadership in cross‑functional collaboration and campaign development.
Experience collaborating with cross‑functional teams including Product, Compliance, Legal, and marketing creative.
Strong strategic thinking and analytical skills, with the ability to translate complex policy and market dynamics into actionable marketing strategies.
Excellent communication and leadership skills, with experience presenting to senior stakeholders and external partners.
Preferred
Master’s degree or certification in Marketing, Communications or Business.
Experience working directly with state Medicaid agencies, managed care organizations (MCOs), or CMS.
Background in multicultural marketing or health equity initiatives.
Familiarity with CMS guidelines and Medicaid‑specific engagement strategies.
Additional Information
At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested.
Satellite, cellular and microwave connection can be used only if approved by leadership.
Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi‑weekly payment for their internet expense.
Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.
Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information.
Benefits
Health benefits effective day 1.
Paid time off, holidays, volunteer time and jury duty pay.
Recognition pay.
401(k) retirement savings plan with employer match.
Tuition assistance.
Scholarships for eligible dependents.
Parental and caregiver leave.
Employee charity matching program.
Network Resource Groups (NRGs).
Career development opportunities.
Our Hiring Process As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you.
If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre‑recorded Voice, Text Messaging and/or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to the next round of interviews.
Travel: While this is a remote position, occasional travel to Humana’s offices for training or meetings may be required.
Job Details Scheduled Weekly Hours: 40
Pay Range: $138,900 - $191,000 per year
Application Deadline: 10-22-2025
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Education and Training
Insurance
Equal Opportunity Employer It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.
#J-18808-Ljbffr