Signet Jewelers
Manager of Search Engine Optimization (SEO)
Location:
Dallas, TX
Salary:
$95,000 – $110,000 (posted 2 weeks ago)
Signet Jewelers is the world's largest retailer of diamond jewelry, operating more than 2,800 stores worldwide under the iconic brands: Kay Jewelers, Zales, Jared, H.Samuel, Ernest Jones, Peoples, Banter by Piercing Pagoda, Rocksbox, JamesAllen.com and Diamonds Direct. We are a people‑first company and this core value is at the heart of everything we do, from empowering our valued team members, to collaborating with our customers, to fostering the communities in which we live and serve. People – and the love their actions inspire – are what drive us. We’re not only proud of the love we inspire outside our walls, we’re especially proud of the diversity, inclusion and equity we’re inspiring inside. There are dynamic career paths awaiting you – rewarding opportunities to impact the lives of others and inspire love. Join us!
Strategy Develop and execute a best‑in‑class SEO strategy aligned with Signet Jewelers’ overall digital objectives. Identify opportunities for organic growth through technical audits, content development, and competitive analysis. Collaborate with cross‑functional and cross‑banner teams to integrate SEO goals into broader marketing and business priorities. Stay current with industry trends and search algorithm updates, proactively adjusting strategies to maintain competitive advantage. Regularly report on SEO performance, insights, and actionable recommendations to key stakeholders.
Execution & Optimization Conduct technical SEO audits and manage the implementation of optimizations such as site structure enhancements, crawlability improvements, and page speed upgrades. Oversee keyword research, on‑page SEO efforts, and content recommendations to improve search rankings and user engagement. Collaborate with content and brand teams to ensure SEO alignment and identify opportunities for high‑impact content creation. Leverage tools like Google Search Console, SEMrush, and BrightEdge to track performance, resolve issues, and refine strategy. Define and monitor KPIs to evaluate the impact of SEO efforts on organic traffic, conversions, and ROI.
Project & Partner Management Serve as the day‑to‑day lead for Signet’s external SEO agency, ensuring alignment with strategic objectives, deliverable timelines, and performance expectations. Collaborate closely with internal technical teams, brand partners, and digital stakeholders to drive implementation of SEO initiatives. Facilitate effective communication and coordination across teams to ensure progress and transparency on SEO projects.
Position Qualifications
Bachelor's degree in Marketing or a related field required
5+ years of hands‑on SEO experience, including strategy development, technical SEO, and implementation
Proficient in using SEO tools such as Google Search Console, SEMrush, BrightEdge, and Screaming Frog
Strong analytical skills with experience in data reporting using Excel, Google Analytics, or similar platforms
Technical understanding of HTML, CSS, JavaScript, and familiarity with various CMS platforms
Expertise in keyword research, on‑page optimization, and content marketing best practices
Excellent verbal and written communication skills, with the ability to effectively present to executive stakeholders
Preferred: Experience with Adobe Analytics, paid and organic search integration, and e‑commerce/retail industry knowledge
Benefits and Perks
Comprehensive healthcare, dental, and vision insurance to keep you and your family covered
Fertility Benefits, with a max of $15,000, for participants in the U.S. medical plans / prescription plans
Generous 401(k) matching after just one year to help secure your financial future
Ample paid time off, plus seven holidays to recharge and unwind
Exclusive discounts on premium merchandise just for you
Dynamic Learning & Development programs to support your growth
Referrals increase your chances of interviewing at Signet Jewelers by 2x.
#J-18808-Ljbffr
Dallas, TX
Salary:
$95,000 – $110,000 (posted 2 weeks ago)
Signet Jewelers is the world's largest retailer of diamond jewelry, operating more than 2,800 stores worldwide under the iconic brands: Kay Jewelers, Zales, Jared, H.Samuel, Ernest Jones, Peoples, Banter by Piercing Pagoda, Rocksbox, JamesAllen.com and Diamonds Direct. We are a people‑first company and this core value is at the heart of everything we do, from empowering our valued team members, to collaborating with our customers, to fostering the communities in which we live and serve. People – and the love their actions inspire – are what drive us. We’re not only proud of the love we inspire outside our walls, we’re especially proud of the diversity, inclusion and equity we’re inspiring inside. There are dynamic career paths awaiting you – rewarding opportunities to impact the lives of others and inspire love. Join us!
Strategy Develop and execute a best‑in‑class SEO strategy aligned with Signet Jewelers’ overall digital objectives. Identify opportunities for organic growth through technical audits, content development, and competitive analysis. Collaborate with cross‑functional and cross‑banner teams to integrate SEO goals into broader marketing and business priorities. Stay current with industry trends and search algorithm updates, proactively adjusting strategies to maintain competitive advantage. Regularly report on SEO performance, insights, and actionable recommendations to key stakeholders.
Execution & Optimization Conduct technical SEO audits and manage the implementation of optimizations such as site structure enhancements, crawlability improvements, and page speed upgrades. Oversee keyword research, on‑page SEO efforts, and content recommendations to improve search rankings and user engagement. Collaborate with content and brand teams to ensure SEO alignment and identify opportunities for high‑impact content creation. Leverage tools like Google Search Console, SEMrush, and BrightEdge to track performance, resolve issues, and refine strategy. Define and monitor KPIs to evaluate the impact of SEO efforts on organic traffic, conversions, and ROI.
Project & Partner Management Serve as the day‑to‑day lead for Signet’s external SEO agency, ensuring alignment with strategic objectives, deliverable timelines, and performance expectations. Collaborate closely with internal technical teams, brand partners, and digital stakeholders to drive implementation of SEO initiatives. Facilitate effective communication and coordination across teams to ensure progress and transparency on SEO projects.
Position Qualifications
Bachelor's degree in Marketing or a related field required
5+ years of hands‑on SEO experience, including strategy development, technical SEO, and implementation
Proficient in using SEO tools such as Google Search Console, SEMrush, BrightEdge, and Screaming Frog
Strong analytical skills with experience in data reporting using Excel, Google Analytics, or similar platforms
Technical understanding of HTML, CSS, JavaScript, and familiarity with various CMS platforms
Expertise in keyword research, on‑page optimization, and content marketing best practices
Excellent verbal and written communication skills, with the ability to effectively present to executive stakeholders
Preferred: Experience with Adobe Analytics, paid and organic search integration, and e‑commerce/retail industry knowledge
Benefits and Perks
Comprehensive healthcare, dental, and vision insurance to keep you and your family covered
Fertility Benefits, with a max of $15,000, for participants in the U.S. medical plans / prescription plans
Generous 401(k) matching after just one year to help secure your financial future
Ample paid time off, plus seven holidays to recharge and unwind
Exclusive discounts on premium merchandise just for you
Dynamic Learning & Development programs to support your growth
Referrals increase your chances of interviewing at Signet Jewelers by 2x.
#J-18808-Ljbffr