Hispanic Alliance for Career Enhancement
Senior Manager - Brand & Marketing, Store Brands
Hispanic Alliance for Career Enhancement, Woonsocket, Rhode Island, us, 02895
At CVS Health, we're building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care. As the nation's leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues -- caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.
Scope of Work Senior Manager Brand & Marketing, Store Brands
will work with the Brand & Marketing Director to develop and execute Brand Activation plans and projects tied to delivery of Sales/EBIT/penetration goals for the Store Brands portfolio. This individual will be an integral partner within the Store Brands organization, key to driving demand for our brands.
Collaborate with both internal and external partners to
create and deliver activation plans
that are consistent with the brand position and consumer target to deliver fiscal year business and financial goals.
Collaborate with internal teams, external partners, and agencies to implement marketing plans
using KPIs to evaluate effectiveness of tactics, including owned, earned, and sometimes paid media.
Highly engaged with FS Marketing, Corp Comms, Product Development, SG&I team and other cross‑functional partners on a weekly basis. Serve as brand and product SME; cross‑functional teams rely on them for product recommendations, product information, marketing assets (digital assets, influencer kits, photography and more) and legally and clinically approved materials.
Works closely with our digital team in development of enhanced content for SB products on cvs.com.
Builds brand ambassadorship both internally and externally through programs, education and sampling.
Responsible for management of the creative process from kick‑off to finalization of all campaign assets.
Collaborates in bi‑weekly meetings with multiple Category managers on activation strategy that supports overall brand position and is synergized with activation plan.
Leads and delivers special projects as per agreed milestones and timelines with high quality—including development of planogram fixture/signage, off‑shelf display programs, sampling programs, field engagement and all omni‑channel programs.
Proactively influences across all customer touch points
by working with internal partners to gain alignment on SB marketing executions (Brand Center, Legal, Clinical, ExtraCare, Creative, etc.)
Partners with Director to estimate, forecast and secure budget dollars to execute activation programs, handling all paperwork involved in
budget administration .
Develops a deep understanding of the Store Brands business, inclusive of the strategic plan, priorities and objectives.
Supports packaging design briefs, artwork reviews and cross‑functional alignment with packaging, PD, and legal/regulatory teams as needed.
Partners with external agencies and internal stakeholders to ensure packaging reflects product reason for being, brand strategy and meets operational requirements.
Ideal Candidate
High‑energy professional, comfortable with working in a high‑demand, performance‑driven environment; able to self‑motivate to perform at high levels; entrepreneurial spirit.
Excellent communicator; able to gain the trust of team, peers and executives to influence outcomes.
Demonstrated excellence in the ability to work cross‑functionally with internal and external partners.
Demonstrated ability to problem‑solve and think out of the box.
Possesses exceptional time management, planning, and organizational skills.
Ability to define KPIs, interpret data and turn these into actionable recommendations.
Ability to write an effective creative brief.
Passion for consumer insights and shopper behavior.
Requirements
Bachelor's Degree in Marketing/Advertising
Min. 2‑3 years experience in Marketing/Brand or related experience
Self‑motivated, highly flexible and takes the initiative to do what's needed
Strong oral, written communication, and presentation skills
Collaborative and able to work across diverse organizations and roles
Ability to problem‑solve and bring solutions to the table
Ability to prioritize and have strong time management skills
Proficient in MS Office
Financially and commercially astute
MBA a plus
Pay Range The typical pay range for this role is:
$82,940.00 - $182,549.00
This pay range represents the base hourly rate or base annual full‑time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short‑term incentive program in addition to the base pay range listed above. This position also includes an award target in the company's equity award program.
Benefits We take pride in our comprehensive and competitive mix of pay and benefits – investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include:
Affordable medical plan options,
a
401(k) plan
(including matching company contributions), and an
employee stock purchase plan .
No‑cost programs for all colleagues
including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.
Benefit solutions that address the different needs and preferences of our colleagues
including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.
For more information, visit https://jobs.cvshealth.com/us/en/benefits
Application Deadline We anticipate the application window for this opening will close on: 12/31/2025
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.
#J-18808-Ljbffr
Scope of Work Senior Manager Brand & Marketing, Store Brands
will work with the Brand & Marketing Director to develop and execute Brand Activation plans and projects tied to delivery of Sales/EBIT/penetration goals for the Store Brands portfolio. This individual will be an integral partner within the Store Brands organization, key to driving demand for our brands.
Collaborate with both internal and external partners to
create and deliver activation plans
that are consistent with the brand position and consumer target to deliver fiscal year business and financial goals.
Collaborate with internal teams, external partners, and agencies to implement marketing plans
using KPIs to evaluate effectiveness of tactics, including owned, earned, and sometimes paid media.
Highly engaged with FS Marketing, Corp Comms, Product Development, SG&I team and other cross‑functional partners on a weekly basis. Serve as brand and product SME; cross‑functional teams rely on them for product recommendations, product information, marketing assets (digital assets, influencer kits, photography and more) and legally and clinically approved materials.
Works closely with our digital team in development of enhanced content for SB products on cvs.com.
Builds brand ambassadorship both internally and externally through programs, education and sampling.
Responsible for management of the creative process from kick‑off to finalization of all campaign assets.
Collaborates in bi‑weekly meetings with multiple Category managers on activation strategy that supports overall brand position and is synergized with activation plan.
Leads and delivers special projects as per agreed milestones and timelines with high quality—including development of planogram fixture/signage, off‑shelf display programs, sampling programs, field engagement and all omni‑channel programs.
Proactively influences across all customer touch points
by working with internal partners to gain alignment on SB marketing executions (Brand Center, Legal, Clinical, ExtraCare, Creative, etc.)
Partners with Director to estimate, forecast and secure budget dollars to execute activation programs, handling all paperwork involved in
budget administration .
Develops a deep understanding of the Store Brands business, inclusive of the strategic plan, priorities and objectives.
Supports packaging design briefs, artwork reviews and cross‑functional alignment with packaging, PD, and legal/regulatory teams as needed.
Partners with external agencies and internal stakeholders to ensure packaging reflects product reason for being, brand strategy and meets operational requirements.
Ideal Candidate
High‑energy professional, comfortable with working in a high‑demand, performance‑driven environment; able to self‑motivate to perform at high levels; entrepreneurial spirit.
Excellent communicator; able to gain the trust of team, peers and executives to influence outcomes.
Demonstrated excellence in the ability to work cross‑functionally with internal and external partners.
Demonstrated ability to problem‑solve and think out of the box.
Possesses exceptional time management, planning, and organizational skills.
Ability to define KPIs, interpret data and turn these into actionable recommendations.
Ability to write an effective creative brief.
Passion for consumer insights and shopper behavior.
Requirements
Bachelor's Degree in Marketing/Advertising
Min. 2‑3 years experience in Marketing/Brand or related experience
Self‑motivated, highly flexible and takes the initiative to do what's needed
Strong oral, written communication, and presentation skills
Collaborative and able to work across diverse organizations and roles
Ability to problem‑solve and bring solutions to the table
Ability to prioritize and have strong time management skills
Proficient in MS Office
Financially and commercially astute
MBA a plus
Pay Range The typical pay range for this role is:
$82,940.00 - $182,549.00
This pay range represents the base hourly rate or base annual full‑time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short‑term incentive program in addition to the base pay range listed above. This position also includes an award target in the company's equity award program.
Benefits We take pride in our comprehensive and competitive mix of pay and benefits – investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include:
Affordable medical plan options,
a
401(k) plan
(including matching company contributions), and an
employee stock purchase plan .
No‑cost programs for all colleagues
including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.
Benefit solutions that address the different needs and preferences of our colleagues
including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.
For more information, visit https://jobs.cvshealth.com/us/en/benefits
Application Deadline We anticipate the application window for this opening will close on: 12/31/2025
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.
#J-18808-Ljbffr