Houston Symphony
Manager, Revenue and Audience Insights
Houston Symphony, Houston, Texas, United States, 77246
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Manager, Revenue and Audience Insights
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Manager, Revenue and Audience Insights
role at
Houston Symphony Job Title:
Manager, Revenue and Audience Insights
Department:
Marketing
Reports to:
Director of Marketing
Status:
Regular, full-time, exempt from overtime
Summary
The Revenue & Audience Insights Manager is a critical driver of the Houston Symphony’s earned revenue growth. Partnering closely with the Director of Marketing, this role analyzes sales and audience trends, develops accurate revenue forecasts, and provides actionable insights to maximize ticket sales and audience participation. They also oversee the creation of new performances, subscription packages, and promotions in Tessitura, ensuring that pricing and inventory strategies are implemented effectively to optimize sales and support organizational revenue goals.
Essential Job Functions
Revenue Tracking: Actively monitor the effectiveness of marketing campaigns and promotions; track and report on ROI with a focus on refining future audience targets, campaign spend, and frequency; report on progress towards revenue goals Demand Forecasting: Assist Director of Marketing and Chief Marketing Officer with forecasting, revenue and expense projections Dynamic Pricing and Inventory Management: Assist Director of Marketing with dynamic pricing and discounting strategy, supported by forecasting and analytics tools Audience Segmentation for Growth: Perform in-depth analyses of patron purchasing habits to identify focused market segments and inform strategy Collaborate with Chief Marketing Officer and Director of Marketing on strategic projects related to branding and audience research and development Leverage research insights to create segmented mail and email lists Create presentations for Committee and Board reports Build promotions, concerts, and subscription packages in Tessitura Support other members of the marketing and sales team as needed Work concert duty as required by the marketing and communications team (approximately once a month, involving evening/weekend hours) Perform additional duties as required by the Houston Symphony Society Proven ability to translate sales data into pricing and promotional strategies that drive revenue growth Experience developing accurate revenue forecast models Bachelor’s degree in Marketing, Statistics, Mathematics, or related field required 2 to 4 years marketing or non-profit experience preferred Advanced experience with Microsoft Excel required Excellent organizational skills and detail-oriented approach Experience with analytical tools and presentations Knowledge of Tessitura or similar CRM database required Knowledge of SQL a plus Ability to prioritize and manage multiple projects with differing timelines Knowledge of orchestral music a plus Ability to work evenings and weekends, including some holidays
Seniority level
Seniority level Entry level Employment type
Employment type Full-time Job function
Job function Accounting/Auditing and Finance Industries Performing Arts Referrals increase your chances of interviewing at Houston Symphony by 2x Sign in to set job alerts for “Revenue Manager” roles.
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Manager, Revenue and Audience Insights
role at
Houston Symphony 2 days ago Be among the first 25 applicants Join to apply for the
Manager, Revenue and Audience Insights
role at
Houston Symphony Job Title:
Manager, Revenue and Audience Insights
Department:
Marketing
Reports to:
Director of Marketing
Status:
Regular, full-time, exempt from overtime
Summary
The Revenue & Audience Insights Manager is a critical driver of the Houston Symphony’s earned revenue growth. Partnering closely with the Director of Marketing, this role analyzes sales and audience trends, develops accurate revenue forecasts, and provides actionable insights to maximize ticket sales and audience participation. They also oversee the creation of new performances, subscription packages, and promotions in Tessitura, ensuring that pricing and inventory strategies are implemented effectively to optimize sales and support organizational revenue goals.
Essential Job Functions
Revenue Tracking: Actively monitor the effectiveness of marketing campaigns and promotions; track and report on ROI with a focus on refining future audience targets, campaign spend, and frequency; report on progress towards revenue goals Demand Forecasting: Assist Director of Marketing and Chief Marketing Officer with forecasting, revenue and expense projections Dynamic Pricing and Inventory Management: Assist Director of Marketing with dynamic pricing and discounting strategy, supported by forecasting and analytics tools Audience Segmentation for Growth: Perform in-depth analyses of patron purchasing habits to identify focused market segments and inform strategy Collaborate with Chief Marketing Officer and Director of Marketing on strategic projects related to branding and audience research and development Leverage research insights to create segmented mail and email lists Create presentations for Committee and Board reports Build promotions, concerts, and subscription packages in Tessitura Support other members of the marketing and sales team as needed Work concert duty as required by the marketing and communications team (approximately once a month, involving evening/weekend hours) Perform additional duties as required by the Houston Symphony Society Proven ability to translate sales data into pricing and promotional strategies that drive revenue growth Experience developing accurate revenue forecast models Bachelor’s degree in Marketing, Statistics, Mathematics, or related field required 2 to 4 years marketing or non-profit experience preferred Advanced experience with Microsoft Excel required Excellent organizational skills and detail-oriented approach Experience with analytical tools and presentations Knowledge of Tessitura or similar CRM database required Knowledge of SQL a plus Ability to prioritize and manage multiple projects with differing timelines Knowledge of orchestral music a plus Ability to work evenings and weekends, including some holidays
Seniority level
Seniority level Entry level Employment type
Employment type Full-time Job function
Job function Accounting/Auditing and Finance Industries Performing Arts Referrals increase your chances of interviewing at Houston Symphony by 2x Sign in to set job alerts for “Revenue Manager” roles.
Houston, TX $84,000.00-$127,000.00 2 days ago Manager Revenue Cycle - Self-pay Collections
Pricing, Promotions & Revenue - Senior Manager
Houston, TX $124,000.00-$280,000.00 2 days ago System Manager Revenue Cycle (Medicare Hospital Billing & Collections)
Enterprise Account Executive - Houston,TX
Director, Individual Giving, Major Gifts | Advancement Team
Chief Accounting Officer "CAO"/Upstream Oil & Gas
Houston, TX $250,000.00-$275,000.00 2 weeks ago Houston, TX $85,000.00-$95,000.00 1 week ago Houston, TX $85,000.00-$95,000.00 1 week ago Pricing, Promotions & Revenue - Senior Manager
Houston, TX $124,000.00-$280,000.00 1 day ago Houston, TX $112,210.00-$289,100.00 2 months ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr