Porch Light Health
Position Overview
We’re seeking a hands‑on, detail‑oriented Marketing Manager to join our team. This role is ideal for someone who can balance tactical execution with strategic input—building campaigns, managing content, and keeping marketing operations running smoothly. The Marketing Manager will work closely with leadership, external vendors, and internal teams to ensure Porch Light Health’s story is communicated clearly, consistently, and effectively—while also managing multiple brands within our growing family of services. Key Responsibilities
Develop collateral that clearly communicates our services with unique and compelling value propositions. Manage content across all channels, including brochures, flyers, presentations, and community outreach materials. Build and manage email marketing campaigns, including patient journeys and referral outreach. Maintain and update website content to reflect Porch Light Health’s value proposition; leverage emerging AI technology to reach and engage target audiences. Develop and maintain social media strategy and content calendar. Create campaigns to support Continuing Education programming and outreach. Oversee day‑to‑day relationships with key vendors, including ZocDoc, digital agencies, and creative resources. Provide expert‑level support in Salesforce CRM, analytics platforms, EHRs, and email marketing tools. Track, analyze, and report campaign performance metrics to optimize results. Support the Chief Customer Officer in developing and executing comprehensive marketing plans. Manage marketing efforts across multiple brands and ensure smooth integration of acquired organizations into Porch Light Health’s brand family. Stay current with the competitive landscape, evolving services, and emerging trends in addiction‑treatment marketing. Develop strategies to strengthen Porch Light Health’s digital presence, including patient self‑service tools and “digital front door” initiatives. Identify opportunities for innovation in digital marketing, patient engagement, and referral outreach. Directly manage and mentor the Marketing Coordinator. Foster collaboration across teams to ensure marketing efforts align with business development, clinical operations, and organizational goals. Qualifications
Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience). 4+ years of marketing experience, preferably in healthcare, behavioral health, or a related field. Strong project management skills; ability to juggle multiple deadlines and stakeholders. Excellent writing and editing skills, with a knack for simplifying complex information. Proficiency in Salesforce CRM, email marketing platforms, and digital analytics. Experience managing vendors and creative partners. Knowledge of healthcare marketing compliance standards a plus. What We Offer
Competitive salary and benefits package. The chance to make a tangible difference in the behavioral healthcare field. A collaborative, mission‑driven team environment. Professional growth opportunities in a fast‑paced, expanding organization. Benefits
401(k) Dental insurance Health insurance Paid time off Vision insurance Anticipated Application Window - This role is anticipated to close within 30 days from the date of posting. However, if the position has not been filled, PLH may keep the application period open longer.
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We’re seeking a hands‑on, detail‑oriented Marketing Manager to join our team. This role is ideal for someone who can balance tactical execution with strategic input—building campaigns, managing content, and keeping marketing operations running smoothly. The Marketing Manager will work closely with leadership, external vendors, and internal teams to ensure Porch Light Health’s story is communicated clearly, consistently, and effectively—while also managing multiple brands within our growing family of services. Key Responsibilities
Develop collateral that clearly communicates our services with unique and compelling value propositions. Manage content across all channels, including brochures, flyers, presentations, and community outreach materials. Build and manage email marketing campaigns, including patient journeys and referral outreach. Maintain and update website content to reflect Porch Light Health’s value proposition; leverage emerging AI technology to reach and engage target audiences. Develop and maintain social media strategy and content calendar. Create campaigns to support Continuing Education programming and outreach. Oversee day‑to‑day relationships with key vendors, including ZocDoc, digital agencies, and creative resources. Provide expert‑level support in Salesforce CRM, analytics platforms, EHRs, and email marketing tools. Track, analyze, and report campaign performance metrics to optimize results. Support the Chief Customer Officer in developing and executing comprehensive marketing plans. Manage marketing efforts across multiple brands and ensure smooth integration of acquired organizations into Porch Light Health’s brand family. Stay current with the competitive landscape, evolving services, and emerging trends in addiction‑treatment marketing. Develop strategies to strengthen Porch Light Health’s digital presence, including patient self‑service tools and “digital front door” initiatives. Identify opportunities for innovation in digital marketing, patient engagement, and referral outreach. Directly manage and mentor the Marketing Coordinator. Foster collaboration across teams to ensure marketing efforts align with business development, clinical operations, and organizational goals. Qualifications
Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience). 4+ years of marketing experience, preferably in healthcare, behavioral health, or a related field. Strong project management skills; ability to juggle multiple deadlines and stakeholders. Excellent writing and editing skills, with a knack for simplifying complex information. Proficiency in Salesforce CRM, email marketing platforms, and digital analytics. Experience managing vendors and creative partners. Knowledge of healthcare marketing compliance standards a plus. What We Offer
Competitive salary and benefits package. The chance to make a tangible difference in the behavioral healthcare field. A collaborative, mission‑driven team environment. Professional growth opportunities in a fast‑paced, expanding organization. Benefits
401(k) Dental insurance Health insurance Paid time off Vision insurance Anticipated Application Window - This role is anticipated to close within 30 days from the date of posting. However, if the position has not been filled, PLH may keep the application period open longer.
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