Axon Enterprise
Senior Marketing Manager, Web Strategy & Experience
Axon Enterprise, Denver, Colorado, United States, 80285
Join Axon and be a Force for Good. Axon is on a mission to Protect Life. We are explorers tackling society’s most critical safety and justice issues with our ecosystem of devices and cloud software. We work better together, connecting with candor and care and seeking diverse perspectives from our customers, communities and each other.
Life at Axon is fast‑paced, challenging and meaningful. You’ll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter.
Your Impact As Senior Manager, Web Strategy & Experience, you will be the strategic and operational owner of Axon.com — one of our most visible and important marketing assets. You’ll lead the roadmap, performance and user experience of the website, ensuring it reflects Axon’s bold brand, supports our growing product portfolio and converts the right audiences across public safety, enterprise and international markets.
You’ll partner across Brand, Growth, Product Marketing and Web Engineering to elevate how we think about the site as a platform. This is a high‑accountability, high‑impact role for a systems thinker who can zoom between strategy, UX, content and analytics to make our site work harder and smarter.
What You’ll Do Job Level: Individual Contributor (Program Lead)
Reports to: Director, Head of Marketing Strategy & Operations
Location: Denver/Boulder, Scottsdale or Seattle (hybrid schedule). In‑person collaboration is required Tuesday‑Friday, with flexibility to work remotely Monday unless there is an approved workplace accommodation.
Own the strategy, roadmap and performance of Axon.com
Continue to build and optimize Axon.com to be a powerful lead‑generation machine for all business segments
Develop and lead CRO and testing programs for the website and campaign landing pages
Manage site structure, UX, content strategy and page optimization across all products and regions
Collaborate with Brand and Product Marketing to ensure accurate, bold and accessible storytelling
Partner with Web Engineering, UX Design and external agencies to scope and launch improvements
Lead SEO strategy and ensure technical SEO best practices are followed
Develop and manage the process for web requests, intake, prioritization and approvals
Report regularly on traffic, engagement and conversion metrics and recommend enhancements
Establish scalable governance frameworks and content QA across site stakeholders
Supervise content and site updates in CMS (e.g., Storyblok or similar)
Manage a growing web team and partner with cross‑functional teams on their web presence
What You Bring
10+ years of experience in web strategy, website management, digital marketing or UX
Proven experience owning complex B2B or multi‑audience websites
Experience leading large‑scale web projects and cross‑functional web teams
Strong understanding of web UX principles, SEO, accessibility and performance optimization
Comfortable working in and managing a modern CMS
Familiarity with marketing funnel analytics, conversion rate optimization and A/B testing
Experience collaborating with technical teams on roadmap and web tooling
Bonus: Experience working in SaaS, public safety or international web environments
AI Expectations in This Role You’ll use AI tools to draft content briefs, run quick SEO audits, summarize page performance reports and support QA. You’ll also help your team experiment with AI to accelerate iterations, page builds and content personalization.
Alignment with Axon’s Values
Aim Far – You reimagine what Axon.com can become as we grow
Win Right – You prioritize clarity, performance and accessibility
Own It – You take end‑to‑end responsibility for web quality and outcomes
Join Forces – You bring content, design, product and dev together around the user
Be Obsessed – You track performance relentlessly and act on data
Expect Candor – You surface issues, advocate for improvements and seek feedback
90 Days at Axon First 30 Days
Audit current site architecture, content, workflows and analytics
Build relationships across marketing, design, product and dev
First 60 Days
Propose site priorities, near‑term roadmap and process improvements
Take ownership of site intake and delivery workflows
90 Days & Beyond
Launch roadmap initiatives that improve user experience and conversion
Establish Axon.com as a powerful, scalable growth platform
Benefits That Benefit You
Competitive salary and 401(k) with employer match
Discretionary paid time off
Paid parental leave for all
Medical, Dental, Vision plans
Fitness programs
Emotional & Mental Wellness support
Learning & Development programs
And yes, we have snacks in our offices
Compensation & Benefits Axon is a total compensation company. Compensation is made up of base pay, bonus and stock awards. The starting base pay for this role ranges from USD 127,500 in the lowest geographic market to USD 204,000 in the highest geographic market. Base pay is dependent on many factors such as level, function, training, transferable skills, work experience, business needs, geographic market and often a combination of all these factors. Our benefits offer an array of options to help support you physically, financially and emotionally through the big milestones and in your everyday life. For complete details on benefits offerings, visit
www.axon.com/careers/benefits .
Equal Opportunity Statement We are an equal‑opportunity employer that promotes justice, advances equity, values diversity and fosters inclusion. We’re committed to hiring the best talent — regardless of race, creed, color, ancestry, religion, sex (including pregnancy), national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, genetic information, veteran status or any other characteristic protected by applicable laws, regulations and ordinances — and empowering all of our employees so they can do their best work. If you have a disability or special need that requires assistance or accommodation during the application or recruiting process, please email recruitingops@axon.com. This email address is for accommodation purposes only. Axon will not respond to inquiries for other purposes.
Important Notes The above job description is not intended as, nor should it be construed as, exhaustive of all duties, responsibilities, skills, efforts or working conditions associated with this job. The job description may change or be supplemented at any time in accordance with business needs and conditions. Some roles may also require legal eligibility to work in a firearms environment. Axon’s mission is to Protect Life and is committed to the well‑being and safety of its employees as well as Axon’s impact on the environment. All Axon employees must be aware of and committed to the appropriate environmental, health, and safety regulations, policies, and procedures. Axon employees are empowered to report safety concerns as they arise and activities potentially impacting the environment.
#J-18808-Ljbffr
Life at Axon is fast‑paced, challenging and meaningful. You’ll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter.
Your Impact As Senior Manager, Web Strategy & Experience, you will be the strategic and operational owner of Axon.com — one of our most visible and important marketing assets. You’ll lead the roadmap, performance and user experience of the website, ensuring it reflects Axon’s bold brand, supports our growing product portfolio and converts the right audiences across public safety, enterprise and international markets.
You’ll partner across Brand, Growth, Product Marketing and Web Engineering to elevate how we think about the site as a platform. This is a high‑accountability, high‑impact role for a systems thinker who can zoom between strategy, UX, content and analytics to make our site work harder and smarter.
What You’ll Do Job Level: Individual Contributor (Program Lead)
Reports to: Director, Head of Marketing Strategy & Operations
Location: Denver/Boulder, Scottsdale or Seattle (hybrid schedule). In‑person collaboration is required Tuesday‑Friday, with flexibility to work remotely Monday unless there is an approved workplace accommodation.
Own the strategy, roadmap and performance of Axon.com
Continue to build and optimize Axon.com to be a powerful lead‑generation machine for all business segments
Develop and lead CRO and testing programs for the website and campaign landing pages
Manage site structure, UX, content strategy and page optimization across all products and regions
Collaborate with Brand and Product Marketing to ensure accurate, bold and accessible storytelling
Partner with Web Engineering, UX Design and external agencies to scope and launch improvements
Lead SEO strategy and ensure technical SEO best practices are followed
Develop and manage the process for web requests, intake, prioritization and approvals
Report regularly on traffic, engagement and conversion metrics and recommend enhancements
Establish scalable governance frameworks and content QA across site stakeholders
Supervise content and site updates in CMS (e.g., Storyblok or similar)
Manage a growing web team and partner with cross‑functional teams on their web presence
What You Bring
10+ years of experience in web strategy, website management, digital marketing or UX
Proven experience owning complex B2B or multi‑audience websites
Experience leading large‑scale web projects and cross‑functional web teams
Strong understanding of web UX principles, SEO, accessibility and performance optimization
Comfortable working in and managing a modern CMS
Familiarity with marketing funnel analytics, conversion rate optimization and A/B testing
Experience collaborating with technical teams on roadmap and web tooling
Bonus: Experience working in SaaS, public safety or international web environments
AI Expectations in This Role You’ll use AI tools to draft content briefs, run quick SEO audits, summarize page performance reports and support QA. You’ll also help your team experiment with AI to accelerate iterations, page builds and content personalization.
Alignment with Axon’s Values
Aim Far – You reimagine what Axon.com can become as we grow
Win Right – You prioritize clarity, performance and accessibility
Own It – You take end‑to‑end responsibility for web quality and outcomes
Join Forces – You bring content, design, product and dev together around the user
Be Obsessed – You track performance relentlessly and act on data
Expect Candor – You surface issues, advocate for improvements and seek feedback
90 Days at Axon First 30 Days
Audit current site architecture, content, workflows and analytics
Build relationships across marketing, design, product and dev
First 60 Days
Propose site priorities, near‑term roadmap and process improvements
Take ownership of site intake and delivery workflows
90 Days & Beyond
Launch roadmap initiatives that improve user experience and conversion
Establish Axon.com as a powerful, scalable growth platform
Benefits That Benefit You
Competitive salary and 401(k) with employer match
Discretionary paid time off
Paid parental leave for all
Medical, Dental, Vision plans
Fitness programs
Emotional & Mental Wellness support
Learning & Development programs
And yes, we have snacks in our offices
Compensation & Benefits Axon is a total compensation company. Compensation is made up of base pay, bonus and stock awards. The starting base pay for this role ranges from USD 127,500 in the lowest geographic market to USD 204,000 in the highest geographic market. Base pay is dependent on many factors such as level, function, training, transferable skills, work experience, business needs, geographic market and often a combination of all these factors. Our benefits offer an array of options to help support you physically, financially and emotionally through the big milestones and in your everyday life. For complete details on benefits offerings, visit
www.axon.com/careers/benefits .
Equal Opportunity Statement We are an equal‑opportunity employer that promotes justice, advances equity, values diversity and fosters inclusion. We’re committed to hiring the best talent — regardless of race, creed, color, ancestry, religion, sex (including pregnancy), national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, genetic information, veteran status or any other characteristic protected by applicable laws, regulations and ordinances — and empowering all of our employees so they can do their best work. If you have a disability or special need that requires assistance or accommodation during the application or recruiting process, please email recruitingops@axon.com. This email address is for accommodation purposes only. Axon will not respond to inquiries for other purposes.
Important Notes The above job description is not intended as, nor should it be construed as, exhaustive of all duties, responsibilities, skills, efforts or working conditions associated with this job. The job description may change or be supplemented at any time in accordance with business needs and conditions. Some roles may also require legal eligibility to work in a firearms environment. Axon’s mission is to Protect Life and is committed to the well‑being and safety of its employees as well as Axon’s impact on the environment. All Axon employees must be aware of and committed to the appropriate environmental, health, and safety regulations, policies, and procedures. Axon employees are empowered to report safety concerns as they arise and activities potentially impacting the environment.
#J-18808-Ljbffr